Introduction
To Viral
Marketing
Presented by Jilan Wagdy
E-Marketing Specialist
Www.eMarketing-
strategies.net
Jilan.Wagdy...
INDEX
• Introduction
• The basics
• Why should you use Viral Marketing?
• Examples
•The issues
• Quick tips
• Resources
Introduction
WHAT IS VIRAL MARKETING?
2009 - N2Ventures
Types of viral marketing campaigns:
Organic or in the wild campaigns
Ex: Susan Boyle, Dell Hell
Amplif...
The basics
3 ASPECTS OF VIRAL
MARKETING:
• Content
• Platform/medium/channel
• Seeding
GOALS
Measure your REAL
GOALS
… NOT just your traffic
IMPORTANT!!!
You can create a successful campaign
with great content alone
(although it is difficult)
… but you CAN’T crea...
Why should you use
Viral Marketing?
THE MOST COMMON REASONS
”It’s the hot new marketing tactic”
”It’s cheap!”
”We want to be seen as being innovative”
”We wan...
ONLY TWO “RIGHT” ANSWERS
”It’s the hot new marketing tactic”
”It’s cheap!”
”We want to be seen as being innovative”
”We wa...
ONLY TWO “RIGHT” ANSWERS
”It’s the hot new marketing tactic”
”It’s cheap!”
”We want to be seen as being innovative”
”We wa...
Examples
Evian – Live Young campaign
Most-viewed viral video ad campaign of the year 2009Most-viewed viral video ad campaign of the...
Evian – Live Young campaign
The success secret was 'Launching hard‘ principalThe success secret was 'Launching hard‘ princ...
Will It Blend !!!!Will It Blend !!!!
BLENDTEC
AMAZING SUCCESS STORY
Quite a lot better than comparative newspaper ads…
Create The Buzz Create The Buzz 
Blair Witch Project
First widely released film marketed primarily on the internetFirst widely released film marketed primarily on the internet...
When
Viral Marketing
Goes Wrong
Consumers have got a VOICE… and can make or break a brandConsumers have got a VOICE… and can make or break a brand
Ford KA...
banned by the Advertising Standards Authority in the UKbanned by the Advertising Standards Authority in the UK
CONSUMER PO...
BE REALISTIC…BE REALISTIC…
Pomegranate - ‘Come To Life‘
The issues
KEY QUESTIONS
 Who do you want to reach?
 What do you want to communicate?
 What other tactics will you use?
 How wil...
Quick tips & Tactics
QUICK, FREE AND EASY TIPS
• Give it away for free
• Let the customer control the interaction
• Keep it small
• Don’t promi...
2009 - N2Ventures
Define the aims of the campaign.
Measured ( Online Repetition Management ).
Create something that peo...
Finally 
Interesting Numbers
2009 - N2Ventures
Word-of-Mouth Spending
2009 - N2Ventures
Thank You
Jilan Wagdy
E-Marketing Specialist
Www.eMarketing-strategies.net
Jilan.Wagdy@Gmail.com
Resources
Wikipedia
Blend Tec.
PQ Media
Special Thanks to T-Viral (Casper Moller)
Introduction To Viral Marketing
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Introduction To Viral Marketing

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Introduction To Viral Marketing

  1. 1. Introduction To Viral Marketing Presented by Jilan Wagdy E-Marketing Specialist Www.eMarketing- strategies.net Jilan.Wagdy@Gmail.com
  2. 2. INDEX • Introduction • The basics • Why should you use Viral Marketing? • Examples •The issues • Quick tips • Resources
  3. 3. Introduction
  4. 4. WHAT IS VIRAL MARKETING?
  5. 5. 2009 - N2Ventures Types of viral marketing campaigns: Organic or in the wild campaigns Ex: Susan Boyle, Dell Hell Amplified or controlled campaigns Ex: Blair Witch Project
  6. 6. The basics
  7. 7. 3 ASPECTS OF VIRAL MARKETING: • Content • Platform/medium/channel • Seeding
  8. 8. GOALS Measure your REAL GOALS … NOT just your traffic
  9. 9. IMPORTANT!!! You can create a successful campaign with great content alone (although it is difficult) … but you CAN’T create a successful campaign no matter how much you spend on seeding if the content isn’t good enough
  10. 10. Why should you use Viral Marketing?
  11. 11. THE MOST COMMON REASONS ”It’s the hot new marketing tactic” ”It’s cheap!” ”We want to be seen as being innovative” ”We want to increase brand awareness” ”We want to increase purchase intent” ”We want to increase direct sales” ”We want to find out more about our users”
  12. 12. ONLY TWO “RIGHT” ANSWERS ”It’s the hot new marketing tactic” ”It’s cheap!” ”We want to be seen as being innovative” ”We want to increase brand awareness” ”We want to increase purchase intent” ”We want to increase direct sales” ”We want to find out more about our users”
  13. 13. ONLY TWO “RIGHT” ANSWERS ”It’s the hot new marketing tactic” ”It’s cheap!” ”We want to be seen as being innovative” ”We want to increase brand awareness” ”We want to increase purchase intent” ”We want to increase direct sales” ”We want to find out more about our users”
  14. 14. Examples
  15. 15. Evian – Live Young campaign Most-viewed viral video ad campaign of the year 2009Most-viewed viral video ad campaign of the year 2009
  16. 16. Evian – Live Young campaign The success secret was 'Launching hard‘ principalThe success secret was 'Launching hard‘ principal
  17. 17. Will It Blend !!!!Will It Blend !!!! BLENDTEC
  18. 18. AMAZING SUCCESS STORY Quite a lot better than comparative newspaper ads…
  19. 19. Create The Buzz Create The Buzz  Blair Witch Project
  20. 20. First widely released film marketed primarily on the internetFirst widely released film marketed primarily on the internet Blair Witch Project Initial Budget: $20,000 Final Budget : $500,000 - $750,000 Gross Over : $ 248 Million
  21. 21. When Viral Marketing Goes Wrong
  22. 22. Consumers have got a VOICE… and can make or break a brandConsumers have got a VOICE… and can make or break a brand Ford KA – Evil Twin
  23. 23. banned by the Advertising Standards Authority in the UKbanned by the Advertising Standards Authority in the UK CONSUMER POWER
  24. 24. BE REALISTIC…BE REALISTIC… Pomegranate - ‘Come To Life‘
  25. 25. The issues
  26. 26. KEY QUESTIONS  Who do you want to reach?  What do you want to communicate?  What other tactics will you use?  How will you measure success?  How can you engage with your audience?  What is your budget?
  27. 27. Quick tips & Tactics
  28. 28. QUICK, FREE AND EASY TIPS • Give it away for free • Let the customer control the interaction • Keep it small • Don’t promise what you can’t keep
  29. 29. 2009 - N2Ventures Define the aims of the campaign. Measured ( Online Repetition Management ). Create something that people want to share. Use social media to ensure that content is easy to share. Remove all barriers to participation. Be authentic. Provide incentives. Make the message available. Use a strong call to action. Track, analyze and optimize. Get a little lucky. Viral Marketing Tactics
  30. 30. Finally  Interesting Numbers
  31. 31. 2009 - N2Ventures Word-of-Mouth Spending
  32. 32. 2009 - N2Ventures Thank You Jilan Wagdy E-Marketing Specialist Www.eMarketing-strategies.net Jilan.Wagdy@Gmail.com
  33. 33. Resources Wikipedia Blend Tec. PQ Media Special Thanks to T-Viral (Casper Moller)

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