Introduction
To Viral
Marketing
Presented by Jilan Wagdy
E-Marketing Specialist
Www.eMarketing-
strategies.net
Jilan.Wagdy...
INDEX
• Introduction
• The basics
• Why should you use Viral Marketing?
• Examples
•The issues
• Quick tips
• Resources
Introduction
WHAT IS VIRAL MARKETING?
2009 - N2Ventures
Types of viral marketing campaigns:
Organic or in the wild campaigns
Ex: Susan Boyle, Dell Hell
Amplif...
The basics
3 ASPECTS OF VIRAL
MARKETING:
• Content
• Platform/medium/channel
• Seeding
GOALS
Measure your REAL
GOALS
… NOT just your traffic
IMPORTANT!!!
You can create a successful campaign
with great content alone
(although it is difficult)
… but you CAN’T crea...
Why should you use
Viral Marketing?
THE MOST COMMON REASONS
”It’s the hot new marketing tactic”
”It’s cheap!”
”We want to be seen as being innovative”
”We wan...
ONLY TWO “RIGHT” ANSWERS
”It’s the hot new marketing tactic”
”It’s cheap!”
”We want to be seen as being innovative”
”We wa...
ONLY TWO “RIGHT” ANSWERS
”It’s the hot new marketing tactic”
”It’s cheap!”
”We want to be seen as being innovative”
”We wa...
Examples
Evian – Live Young campaign
Most-viewed viral video ad campaign of the year 2009Most-viewed viral video ad campaign of the...
Evian – Live Young campaign
The success secret was 'Launching hard‘ principalThe success secret was 'Launching hard‘ princ...
Will It Blend !!!!Will It Blend !!!!
BLENDTEC
AMAZING SUCCESS STORY
Quite a lot better than comparative newspaper ads…
Create The Buzz Create The Buzz 
Blair Witch Project
First widely released film marketed primarily on the internetFirst widely released film marketed primarily on the internet...
When
Viral Marketing
Goes Wrong
Consumers have got a VOICE… and can make or break a brandConsumers have got a VOICE… and can make or break a brand
Ford KA...
banned by the Advertising Standards Authority in the UKbanned by the Advertising Standards Authority in the UK
CONSUMER PO...
BE REALISTIC…BE REALISTIC…
Pomegranate - ‘Come To Life‘
The issues
KEY QUESTIONS
 Who do you want to reach?
 What do you want to communicate?
 What other tactics will you use?
 How wil...
Quick tips & Tactics
QUICK, FREE AND EASY TIPS
• Give it away for free
• Let the customer control the interaction
• Keep it small
• Don’t promi...
2009 - N2Ventures
Define the aims of the campaign.
Measured ( Online Repetition Management ).
Create something that peo...
Finally 
Interesting Numbers
2009 - N2Ventures
Word-of-Mouth Spending
2009 - N2Ventures
Thank You
Jilan Wagdy
E-Marketing Specialist
Www.eMarketing-strategies.net
Jilan.Wagdy@Gmail.com
Resources
Wikipedia
Blend Tec.
PQ Media
Special Thanks to T-Viral (Casper Moller)
Introduction To Viral Marketing
Upcoming SlideShare
Loading in …5
×

Introduction To Viral Marketing

3,481 views

Published on

A simple Introduction about Viral Marketing

Published in: Business, News & Politics
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,481
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
194
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide
  • Viral marketing uses people’s electronic connectivity to increase the velocity of word
    of mouth. People with similar interests, needs and lifestyles tend to pass on and share
    interesting and entertaining content.
  • The art of creating viral content is knowing the difference between a good idea, and a good idea that’s likely become viral.It’s creating more than just videos.
  • First started on July 2009 - 13.8 million views in next week (shattered all Viral Video Chart view count records this week by generating a staggering 13.8 million views, an increase of over 650% from last week.)-- more than twice the amount of all the other campaigns on the chart combined. It's already the most-viewed viral video ad campaign of the year and was launched just last month. Impressive
  • The success of this campaign speaks to the importance of pre-launch campaign planning followed by sustained marketing support. 'Launching hard' with lovable content and continually refreshing it with new creative assets seem to be key ingredients for successful viral video ad campaigns. Of course, talented babies help too.
  • Tom Dickson, the Blendtec founder, has been nominated for the 2007 YouTube award for Best Series, winner of .Net Magazine's 2007 Viral Video campaign of the year and winner of the Bronze level Clio Award for Viral Video in 2008.Between YouTube and the Will it Blend? Website, the program has now surpassed 100 million hits.
    Traffic to the company's website has increased by 650% since the introduction of the videos, while Blendtec's online sales have increased five-fold.
  • This commercial was banned by the Advertising Standards Authority in the UK after they received numerous complaints about animal cruelty. They even tried to make one featuring a pigeon which is considered to be a pest and that film got banned as well. However, the one above became wildly popular on the Internet and in the end had a far greater impact on brand awareness than could have been achieved through traditional channels so there are pros and cons with everything.
  • This commercial was banned by the Advertising Standards Authority in the UK after they received numerous complaints about animal cruelty. They even tried to make one featuring a pigeon which is considered to be a pest and that film got banned as well. However, the one above became wildly popular on the Internet and in the end had a far greater impact on brand awareness than could have been achieved through traditional channels so there are pros and cons with everything.
  • logged more than 560,000 visits from more than 190 countries.
    Pomegranate phone case study
    http://emarketing-strategies.blogspot.com/2009/05/when-viral-marketing-goes-wrong.html
  • compound annual growth rate (CAGR)
    the report revealed that industry spending increased at a compound annual growth rate (CAGR) of 37.6% from 2003 to 2008
  • Introduction To Viral Marketing

    1. 1. Introduction To Viral Marketing Presented by Jilan Wagdy E-Marketing Specialist Www.eMarketing- strategies.net Jilan.Wagdy@Gmail.com
    2. 2. INDEX • Introduction • The basics • Why should you use Viral Marketing? • Examples •The issues • Quick tips • Resources
    3. 3. Introduction
    4. 4. WHAT IS VIRAL MARKETING?
    5. 5. 2009 - N2Ventures Types of viral marketing campaigns: Organic or in the wild campaigns Ex: Susan Boyle, Dell Hell Amplified or controlled campaigns Ex: Blair Witch Project
    6. 6. The basics
    7. 7. 3 ASPECTS OF VIRAL MARKETING: • Content • Platform/medium/channel • Seeding
    8. 8. GOALS Measure your REAL GOALS … NOT just your traffic
    9. 9. IMPORTANT!!! You can create a successful campaign with great content alone (although it is difficult) … but you CAN’T create a successful campaign no matter how much you spend on seeding if the content isn’t good enough
    10. 10. Why should you use Viral Marketing?
    11. 11. THE MOST COMMON REASONS ”It’s the hot new marketing tactic” ”It’s cheap!” ”We want to be seen as being innovative” ”We want to increase brand awareness” ”We want to increase purchase intent” ”We want to increase direct sales” ”We want to find out more about our users”
    12. 12. ONLY TWO “RIGHT” ANSWERS ”It’s the hot new marketing tactic” ”It’s cheap!” ”We want to be seen as being innovative” ”We want to increase brand awareness” ”We want to increase purchase intent” ”We want to increase direct sales” ”We want to find out more about our users”
    13. 13. ONLY TWO “RIGHT” ANSWERS ”It’s the hot new marketing tactic” ”It’s cheap!” ”We want to be seen as being innovative” ”We want to increase brand awareness” ”We want to increase purchase intent” ”We want to increase direct sales” ”We want to find out more about our users”
    14. 14. Examples
    15. 15. Evian – Live Young campaign Most-viewed viral video ad campaign of the year 2009Most-viewed viral video ad campaign of the year 2009
    16. 16. Evian – Live Young campaign The success secret was 'Launching hard‘ principalThe success secret was 'Launching hard‘ principal
    17. 17. Will It Blend !!!!Will It Blend !!!! BLENDTEC
    18. 18. AMAZING SUCCESS STORY Quite a lot better than comparative newspaper ads…
    19. 19. Create The Buzz Create The Buzz  Blair Witch Project
    20. 20. First widely released film marketed primarily on the internetFirst widely released film marketed primarily on the internet Blair Witch Project Initial Budget: $20,000 Final Budget : $500,000 - $750,000 Gross Over : $ 248 Million
    21. 21. When Viral Marketing Goes Wrong
    22. 22. Consumers have got a VOICE… and can make or break a brandConsumers have got a VOICE… and can make or break a brand Ford KA – Evil Twin
    23. 23. banned by the Advertising Standards Authority in the UKbanned by the Advertising Standards Authority in the UK CONSUMER POWER
    24. 24. BE REALISTIC…BE REALISTIC… Pomegranate - ‘Come To Life‘
    25. 25. The issues
    26. 26. KEY QUESTIONS  Who do you want to reach?  What do you want to communicate?  What other tactics will you use?  How will you measure success?  How can you engage with your audience?  What is your budget?
    27. 27. Quick tips & Tactics
    28. 28. QUICK, FREE AND EASY TIPS • Give it away for free • Let the customer control the interaction • Keep it small • Don’t promise what you can’t keep
    29. 29. 2009 - N2Ventures Define the aims of the campaign. Measured ( Online Repetition Management ). Create something that people want to share. Use social media to ensure that content is easy to share. Remove all barriers to participation. Be authentic. Provide incentives. Make the message available. Use a strong call to action. Track, analyze and optimize. Get a little lucky. Viral Marketing Tactics
    30. 30. Finally  Interesting Numbers
    31. 31. 2009 - N2Ventures Word-of-Mouth Spending
    32. 32. 2009 - N2Ventures Thank You Jilan Wagdy E-Marketing Specialist Www.eMarketing-strategies.net Jilan.Wagdy@Gmail.com
    33. 33. Resources Wikipedia Blend Tec. PQ Media Special Thanks to T-Viral (Casper Moller)

    ×