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GIVING GIANTS COLD
C K Ranganathan
HISTORY
OK! But I want my
own company
NEW VISION
Now that’s more like it!
IDENTIFYING THE PROBLEM
SOLUTION
• The sachet trick.
• Low priced & affordable products
• Convincing the suppliers
MARKET PENITRATION
shampoo
others
shampoo
others
Hmm!
So what does the
other 75% use??
I use soap only to wash my head,
What difference would a shampoo make?
50 Paise shampoo sachet
THE FAIREVER IDEA
Helloo..
How long has fair&lovely been the
sole major player in the beauty
cosmetics industry?
Milk & Saffron
“If you cant defeat giants with your
resources, defeat them with your ideas.”
Cavinkare
Cavinkare
Cavinkare
Cavinkare
Cavinkare
Cavinkare
Cavinkare
Cavinkare
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Cavinkare

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Cavinkare

  1. 1. GIVING GIANTS COLD
  2. 2. C K Ranganathan
  3. 3. HISTORY OK! But I want my own company
  4. 4. NEW VISION Now that’s more like it!
  5. 5. IDENTIFYING THE PROBLEM
  6. 6. SOLUTION • The sachet trick. • Low priced & affordable products • Convincing the suppliers
  7. 7. MARKET PENITRATION shampoo others shampoo others Hmm! So what does the other 75% use??
  8. 8. I use soap only to wash my head, What difference would a shampoo make?
  9. 9. 50 Paise shampoo sachet
  10. 10. THE FAIREVER IDEA Helloo.. How long has fair&lovely been the sole major player in the beauty cosmetics industry?
  11. 11. Milk & Saffron
  12. 12. “If you cant defeat giants with your resources, defeat them with your ideas.”

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