Ad Tech Industry: Current
State and Top Trends
David Zhuang

Saturday, June 29, 13
Credit & Disclaimer
• Many slides are from the source below:

http://www.slideshare.net/tkawaja/lumasstate-of-the-state-at...
Contents
• State of Industry
• Top Trends

Saturday, June 29, 13
Saturday, June 29, 13
Saturday, June 29, 13
Saturday, June 29, 13
Saturday, June 29, 13
Saturday, June 29, 13
Contents
• State of Industry
• Top Trends

Saturday, June 29, 13
Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday...
Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday...
Saturday, June 29, 13
Saturday, June 29, 13
Saturday, June 29, 13
Saturday, June 29, 13
Programmatic Direct

Real-Time Bidding

Saturday, June 29, 13
Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday...
Saturday, June 29, 13
Saturday, June 29, 13
Saturday, June 29, 13
Saturday, June 29, 13
Saturday, June 29, 13
Saturday, June 29, 13
Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday...
Saturday, June 29, 13
Saturday, June 29, 13
Twitter Native Ads

Saturday, June 29, 13
Facebook Native Ad

Saturday, June 29, 13
Yahoo! Native Ad

Saturday, June 29, 13
Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday...
Saturday, June 29, 13
More Content+Commerce:
Social Commerce

Saturday, June 29, 13
Saturday, June 29, 13
Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday...
Saturday, June 29, 13
Saturday, June 29, 13
Native Winning Over Display

Saturday, June 29, 13
Performance Winning Over Branding

Saturday, June 29, 13
Saturday, June 29, 13
Payment Transportation

Saturday, June 29, 13

...
Upcoming SlideShare
Loading in …5
×

Ad tech trends

1,570 views

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,570
On SlideShare
0
From Embeds
0
Number of Embeds
941
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ad tech trends

  1. 1. Ad Tech Industry: Current State and Top Trends David Zhuang Saturday, June 29, 13
  2. 2. Credit & Disclaimer • Many slides are from the source below: http://www.slideshare.net/tkawaja/lumasstate-of-the-state-at-dms13 • But opinions shared are all mine Saturday, June 29, 13
  3. 3. Contents • State of Industry • Top Trends Saturday, June 29, 13
  4. 4. Saturday, June 29, 13
  5. 5. Saturday, June 29, 13
  6. 6. Saturday, June 29, 13
  7. 7. Saturday, June 29, 13
  8. 8. Saturday, June 29, 13
  9. 9. Contents • State of Industry • Top Trends Saturday, June 29, 13
  10. 10. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  11. 11. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  12. 12. Saturday, June 29, 13
  13. 13. Saturday, June 29, 13
  14. 14. Saturday, June 29, 13
  15. 15. Saturday, June 29, 13
  16. 16. Programmatic Direct Real-Time Bidding Saturday, June 29, 13
  17. 17. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  18. 18. Saturday, June 29, 13
  19. 19. Saturday, June 29, 13
  20. 20. Saturday, June 29, 13
  21. 21. Saturday, June 29, 13
  22. 22. Saturday, June 29, 13
  23. 23. Saturday, June 29, 13
  24. 24. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  25. 25. Saturday, June 29, 13
  26. 26. Saturday, June 29, 13
  27. 27. Twitter Native Ads Saturday, June 29, 13
  28. 28. Facebook Native Ad Saturday, June 29, 13
  29. 29. Yahoo! Native Ad Saturday, June 29, 13
  30. 30. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  31. 31. Saturday, June 29, 13
  32. 32. More Content+Commerce: Social Commerce Saturday, June 29, 13
  33. 33. Saturday, June 29, 13
  34. 34. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  35. 35. Saturday, June 29, 13
  36. 36. Saturday, June 29, 13
  37. 37. Native Winning Over Display Saturday, June 29, 13
  38. 38. Performance Winning Over Branding Saturday, June 29, 13
  39. 39. Saturday, June 29, 13
  40. 40. Payment Transportation Saturday, June 29, 13 ...

×