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Digital marketing - What it is, and why its important

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Digital marketing - What it is, and why its important

Published in: Social Media, Business, Technology
  • Hello

    Thanks for wonderful insights. While I agree with most of the concepts you have shared here, I differ with the use of Digital and Social Media as one.

    Digital media is way different from social media.

    I think most of us marketers need to understand this difference rather than intermingling these concepts.
       Reply 
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Digital marketing - What it is, and why its important

  1. 1. Digital Marketing What it is, and why its important
  2. 2. What is Digital Marketing?
  3. 3. What is Digital Marketing? Digital Marketing is the promotion of products or brands via one or more forms of electronic media.
  4. 4. Digital Marketing Comprises of… OWNED MEDIA PAID MEDIA EARNED MEDIA
  5. 5. • Your Website • Your Blog OWNED MEDIA • Ad Networks • Blog Ads PAID MEDIA EARNED MEDIA • Social Networking Websites
  6. 6. Today, we I will be speaking more on Social Media (owned Media), since it is the easiest and cheapest platform to start without little or no tech knowledge.
  7. 7. So, why Social Media?
  8. 8. The Old Way of Advertising is no longer working Like it used to.
  9. 9. Traditional advertising is now on a steep decline
  10. 10. # ACTIVITY ON THE WEB
  11. 11. Companies that are both deeply and widely engaged in social media significantly surpass their peers in both revenue & profit +18% Studies show that company sales with the highest levels of social media activity grew on average by +18% While those companies with the least amount of social media activities saw their sales decline by -6% -6%
  12. 12. How fast is Social Media CATCHING ON?
  13. 13. RADIO 38 YEARS To reach 50 million listeners
  14. 14. TELEVISION 13 YEARS To reach 50 million viewers
  15. 15. INTERNET 4 YEARS To bring 50 million people online
  16. 16. FACEBOOK 200 MILLION IN LESS THAN 12 MONTHS!
  17. 17. What are people saying about your brand on social media?
  18. 18. Is anyone listening to you Social Media?
  19. 19. WHAT YOU ACTUALLY WANT IS FOR YOUR MARKETING TO SPREAD EXPONENTIALLY RIGHT?
  20. 20. ENCOURAGE YOUR FANS/CUSTOMER SHARE STUFF ABOUT YOUR BRAND WITH THEIR FRIENDS.
  21. 21. WHY IN THE WORLD WOULD ANYONE SHARE STUFF ABOUT YOUR BRAND?
  22. 22. 1 A DESIRE TO EXPRESS THEMSELVES
  23. 23. 2 A DESIRE TO BELONG.
  24. 24. 3 A DESIRE TO DO GOOD
  25. 25. 4 A DESIRE TO BE NAUGHTY
  26. 26. 5 A DESIRE TO BE RECOGNIZED
  27. 27. 6 A DESIRE TO BUILD RELATIONSHIPS
  28. 28. How should you start?
  29. 29. #1 Get a website for your brand. If you cant afford one, start a free blog or website.
  30. 30. #2 Have a social media plan or strategy. Having this will guide all that you do.
  31. 31. #3 Create a business profile for your brand / product on the social network that best suits your business. – FB, TW, INSTGM
  32. 32. #4 Create relevant blog post about your industry at least once every week, and share the link on your Social Media platforms.
  33. 33. #5 Ensure your branding is consistent across all the platforms you are on.
  34. 34. #6 Ensure you use SEO URLs for all your web pages in your website. E.G: www.yoursite.com/my-firstpost
  35. 35. #7 Monitor all your analytics as this is where all the insights will be found.
  36. 36. Google Analytics
  37. 37. #8 Communicate more with pictures and less text. Users relate easier with creatives than text.
  38. 38. #9 Create engaging content for your Social Media platforms.
  39. 39. #10 Run promotional activities around your brand or product for your community – Your reward.
  40. 40. Strategy to adopt LISTEN ACTIVATE ENGAGE
  41. 41. Thank you By Jide Ogunleye +2347062021183 | BABjideogunleye@gmail.com Yeah, its babjide not babajide. ;-)

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