ASBURY PARK 10.03.12 MIKE ANGELES

I have a confession to
make ...

IF (DESIRE > ABILITY)

EMPTY YOUR CUP

LET GO

BUXTON + ROAM

WHAT IS A SKETCH?

SKETCHING
!=
DRAWING

WHY WE SKETCH TO THINK
TO DOCUMENT TO EXPERIMENT TO EXPLAIN + TO FAIL TO FIND THE COMMUNICATE FASTER RIGHT DESIGN

WE SKETCH TO THINK

TO DOCUMENT

TO DOCUMENT

TO EXPERIMENT

TO COMMUNICATE + EXPLAIN

RE: PRODUCT DESIGN

DESIGN PROCESS (BUXTON)

TO FAIL FASTER Selection Point
Failure Success

TO FIND THE RIGHT DESIGN

ANYONE CAN SKETCH

UGL IS PAWESOME
Y

UGL IS THE POINT
Y

CAPTURE THE ESSENCE AND MOVE
ON

EMBRACE CONSTRAINTS Telling yourself, “Oh,
you have all the time in the world, you have all the money in the world, you have all the colors in the palette you want, anything you want,” I mean, that just kills creativity. —Jack White

EMBRACE CONSTRAINTS FOR EXAMPLE: •
USE ONL 1 COLOR Y • 1 PENCIL/PEN

1-2 LEVELS OF FIDELITY ABSTRACT
DETAILED (Thumbnails) (Words + Controls)

IDEAS COME AT ANY TIME

IDEAS COME AT ANY TIME

EXPLAIN
OR IDEAS WILL DIE

DISCUSSION
---------------- over ----------------
DOCUMENTATION

KNOW WHEN TO STOP

DO DO NOT Work fast
and loose; Get precious More is better Embrace constraints; Focus on details too 1 pen / 1 color early Forget the bigger Explain your work picture Stop and build

A FINAL WORD It’s all
about how you’re putting what you do together. The elements you’re using don’t matter. Purity of human expression and experience is not confined to guitars, to tubes, to turntables, to microchips. There’s no right way, no pure way of doing it—there’s just doing it. From Bruce Springsteen's inspiring 2012 SXSW Keynote Speech.

GREAT STUFF THANK YOU FOR
LISTENING!

LIGHT READING Why We Sketch
Sketch Sketch Sketch Konigi Jared Spool 52 Weeks of UX Notebook on Sketching http://goo.gl/zEorJ http://goo.gl/45Kvi http://goo.gl/FVfu9 Visual Alphabet Visual Thinking Tutorials Think you can’t draw? Dave Gray Brain Doodles Showcase 6 visual thinkers http://goo.gl/XeIqG http://braindoodles.net http://goo.gl/bQt11

SOURCES Josef Albers Gene Lu
Color Studies Nike Air Force 1 Sketches http://www.artknowledgenews.com/ http://genelu.com/2012/07/nike-air-force-1/ 15_08_2011_22_23_30_the_louisiana_museum_exhibition_shows_a_ne w_side_of_josef_albers.html Dieter Rams http://albersfoundation.org/Albers.php?inc=Galleries&i=J_1 Less and More: The Design Ethos of Dieter Rams. http://www.amazon.com/Less-More-Design-Ethos-Dieter/dp/ Paul Backet 3899553977 Sketching with Purpose on Core 77 http://www.domusweb.it/en/from-the-archive/alessandro-mendini- http://core77.com/blog/education/ interviews-dieter-rams sketching_approaching_the_paper_with_purpose_by_paul_backett_2042 2.asp Richard Serra http://www.depont.nl/en/collection/artists/artist/werk_id/344/kunstenaar/ Galileo serra/ Sketches of the objects around Jupiter from his journal in 1610 http://zigzagbluesblog.blogspot.com/2012/05/richard-serra-1939.html http://solarsystem.nasa.gov/scitech/display.cfm?ST_ID=2259 http://solarsystem.nasa.gov/multimedia/gallery/Galileo_Journal- browse.jpg Frank Gehry Disney sketches http://www.arcspace.com/architects/gehry/disney2/ http://www.arcspace.com/architects/gehry/disney2/10.Disney.gif