Campbell’s Soup Digital Marketing Plan                            Jiaxun Yu
60%   Market Share  SituationSlow Growth
Goals   maintain   Brand Loyaltyattract   Younger Buyers
Eat Smart                       Remind you what to eat.Witness your process of keeping fit and healthy.
Facebook         Corporate            page             web                                          Email                 ...
Today’s Menu                           Daily Recipe                           SAVE                           $ 2.0      Nu...
Discuss Progress       Follow-up#campbelleatsmart   Choose a plan
Evaluation  Number of downloads    Use of #hashtagComments on Facebook  % of youth among buyers     Sale increase        …
Budget$ 2.5 million
Launch the App                                             Follow-upPre-promotion                                promotion...
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Campbell eat smart app nmdl final project

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Final project for NMDL course. The client is Campbell's soup.

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Campbell eat smart app nmdl final project

  1. 1. Campbell’s Soup Digital Marketing Plan Jiaxun Yu
  2. 2. 60% Market Share SituationSlow Growth
  3. 3. Goals maintain Brand Loyaltyattract Younger Buyers
  4. 4. Eat Smart Remind you what to eat.Witness your process of keeping fit and healthy.
  5. 5. Facebook Corporate page web Email APPTwitter newsletter feed New Existing assets assets
  6. 6. Today’s Menu Daily Recipe SAVE $ 2.0 Nutrition Tracker Online Coupons
  7. 7. Discuss Progress Follow-up#campbelleatsmart Choose a plan
  8. 8. Evaluation Number of downloads Use of #hashtagComments on Facebook % of youth among buyers Sale increase …
  9. 9. Budget$ 2.5 million
  10. 10. Launch the App Follow-upPre-promotion promotion Aug. Sept. Oct. Nov. Dec. Jan. Sales Rush Timeline

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