Daniel CremieuxSpring 2007Training Seminar
Who is Daniel Cremieux?   Daniel Cremieux is a French designer whose collection is    exclusive to Dillard’s in the Unite...
Who is Chuck?               Chuck is Daniel Cremieux’s                chocolate Labrador               He has become the...
Scope of Daniel CremieuxBrand in Dillard’s Stores   Men’s Sportswear   Dress Shirts   Ties   Men’s Tailored Clothing ...
The Designer’sInspiration   Daniel Cremieux draws inspiration for his    collections from the spirit of the times.    Ste...
Spring 2007 FashionCollections   February: Boulevard Saint-Germain   March: Adventurier   April: Paradise   May: Vinta...
Understanding StyleNumbers             S7WX301                         301+ Specifies month S=Spring    W=Woven        of ...
Key to Style Letter Codes   W=Woven   K=Knit   P=Pant   H=Short   Q=Hat or Belt   D=Dress Shirt   S=Sweater   C=Cl...
Daniel Cremieux SportswearProduct Information
Product Information:Product Categories   Knits   Wovens   Pants   Shorts   Definitive Collection   Golf collection ...
Tailored Fit vs Classic FitTailored Fit is:   1.0”   shorter in length   2.0”   more narrow across the shoulder   1.5” ...
Cremieux KnitsFeatures and Benefits                Cremieux Knits are                 made from 100%                 cott...
Special Enzyme Wash               Sets the size of the                shirt so that there is                no shrinking ...
Rib Knit Collar and SleeveBands                Rib Knit retains                 original shape                 better tha...
Buttons             Made of ground shell              combined with hardening              polymers and resins for       ...
Extra Buttons               Extra Button                stitched into inner                side seam to be               ...
Tubular Seam Taping               Sewn over flattened                seams of the neck                and shoulder seams ...
Cremieux WovensFeatures and Benefits                Carded Cotton-process                 using cylinders of wire teeth  ...
Fine Italian Fabric                 Italian cotton is ranked                  as one of the finest                  cotto...
Center Back Box Pleat                Provides a little                 extra fabric                 allowing for ease of ...
Single Needle Tailoring                Each row of stitches is                 sewn one at a time,                 rather...
Separate Set In Placket                The placket is sewn                 separately, then                 sewn into the...
Mitered Cuff                  On a long sleeve                   Woven, cuffs are                   sewn separately      ...
Buttons             Made of ground shell              combined with hardening              polymers and resins for       ...
Extra Buttons               Extra Button                stitched into inner                side seam to be               ...
Red Stitched Button Hole                The last button hole on                 the placket is                 horizontal...
Cremieux PantsFeatures and Benefits                Luxurious, light weight,                 soft hand feel              ...
Full Curtain Waistband                Allows for easy                 alterations at the waist                No rolling...
Taped Seams                 Prevents seams from                  unraveling                 Prevents seams from         ...
Pockets             Made from high quality              40X1 thread count shirting              cotton             Highe...
French Fly Construction                Fly is constructed                 separately with two                 different m...
Buttons             Ground horn (harvested              from the ground in the              wilderness) is combined      ...
Extra Buttons               Extra Button                stitched into inner                pocket bag to be              ...
Basic Pant Models               Paris-Double Pleated,                Plain Hem, Colors:                Khaki, Stone, Navy...
Cremieux ShortsFeatures and Benefits                Made of 100%                 Cotton Twill                Twill is a ...
Full Curtain Waistband                Allows for easy                 alterations at the                 waist           ...
Taped Seams                 Prevents seams from                  unraveling                 Prevents seams from         ...
Pockets             Made from high quality              40X1 thread count shirting              cotton             Highe...
French Fly Construction                Fly is constructed                 separately with two                 different m...
Buttons             Ground horn (harvested              from the ground in the              wilderness) is combined      ...
Extra Buttons               Extra Button                stitched into inner                pocket bag to be              ...
Basic Short Models                Monaco-Double Pleat,                 9” Inseam, Colors:                 Chinchilla, Car...
Cremieux DefinitiveCollection                Nanotechnology-                 very high tech                 process by wh...
Cremieux DefinitiveCollection-Scope of Product                 Wrinkle and Stain                  Resistant Knits        ...
Cremieux Golf Collection                A collection                 designed for today’s                 golfer         ...
Cremieux Golf Collection-Scope of Product                Mercerized Knit Shirts-                 a process that          ...
Cremieux Dress ShirtsCollar Styles               Staney-Button Down                Collar               Richard-Spread C...
Cremieux Dress ShirtsFabrics               Broadcloth-a close                plain weave fabric                made of co...
Cremieux Swim Collection-Features and Benefits                Made of fast drying                 nylon                C...
Break Time   Please take a 20 minute break
View Merchandising DVD
Daniel Cremieux SportswearMerchandising Guidelines
General Cremieux ShopGuidelines   The Cremieux Shop must be clean and free    of dust   All hanging regular priced and 2...
Merchandising Guidelines   In the following slides, we will learn how to    properly merchandise Cremieux Fashion    Coll...
Fashion CollectionMerchandising   Each component of an outfit are    represented on a fixture-Knits, Wovens,    Bottoms (...
Collection Tables
Collection TablesGeneral Guidelines   Each of your shops has a designated “First Position”, “Second    Position” and “Thi...
Collection TablesGeneral Guidelines                A Collection Table                 presentation always                ...
Collection TablesGeneral Guidelines                Wovens on a Collection                 Table should always be         ...
Collection TablesGeneral Guidelines                If the stack is too high,                 it seems as though it       ...
Collection TablesStep by Step                Begin with an empty                 Collection Table, Glass                 ...
Collection TablesStep by Step                Add a Bottom (Pant                 or Short) to the                 Front Gl...
Collection TablesStep by Step                In front of the Bust                 Forms, add Knits                 and Wo...
Collection TablesStep by Step                Add Knits and Wovens to                 the Wooden Riser and to             ...
Collection TablesStep by StepCenterpiece Options                 Create a stack of                  alternating colors of...
Collection TablesStep by StepCenterpiece Options                 Create a presentation                  of Vertical Knits...
Collection TablesStep by StepCenterpiece Options                 Add Hat Heads-Hat                  heads must always    ...
Collection TablesStep by StepBust Forms                  Bust Form # 1 end                   result                  The...
Collection TablesStep by StepBust Forms                  Begin with a solid                   white undershirt           ...
Collection TablesStep by StepBust Forms                  In the Spring, Bust                   Forms must always         ...
Collection TablesStep by StepBust Forms                  Layer the Knit over                   the Woven                ...
Collection TablesStep by StepBust Forms
Collection TablesStep by StepBust Forms                  Bust Form # 2 end                   result                  The...
Collection TablesStep by StepBust Forms                  Begin with a solid                   white undershirt           ...
Collection TablesStep by StepBust Forms                  Add arms to this                   Form, as he will be          ...
Collection TablesStep by StepBust Forms                  Layer the Knit over                   the Woven                ...
Collection TablesStep by StepBust Forms                  Next, add the                   Jacket over the Knit            ...
Collection TablesStep by StepBust Forms
Collection TablesStep by StepBust Forms                  Add both Bust                   Forms behind the                ...
Collection TablesStep by StepT-Stands                  Traditionally,                   T-Stands should be               ...
Collection TablesStep by StepT-Stands                  Always add a                   layered outfit to the              ...
Collection TablesComplete Presentation
Collection Merchandising onAlternative FixturesHeel/Toe Woven Stacks                 When placing                  Wovens...
Collection MerchandisingDC 5 Bunker                When placing a                 Fashion Group on a                 DC 5...
Collection MerchandisingDC 6 Hang/Fold                When placing a                 Fashion Group on a                 D...
Collection MerchandisingDC 2A Double Hanging                When placing a                 Fashion Group on a            ...
Classics Merchandising   Each monthly delivery of Cremieux Classics    consists of enduring styles that transcend    the ...
Classics MerchandisingDC 7 Feature Table                Each month, you will                 receive an emailed          ...
Classics MerchandisingDC 5 Bunker                Place all colors of a                 Classic Shirt and all             ...
Classics MerchandisingDC 4 Stair Step                Place all colors of a                 Classic Shirt and all         ...
Classics MerchandisingDC 4 Stair StepVest Detail                 Vests are folded in                  a “shirt fold” when...
Classics MerchandisingDC 4 Stair Step                Place all colors of 2                 Classic Shirt styles          ...
Classics MerchandisingDC 3 Tall Hang/Fold                Place all colors of a                 Classic Shirt and all     ...
Classics MerchandisingDC 18 Round Hang/Fold               Place all colors of a                Classic Shirt and all     ...
Classics MerchandisingDC 2 Single Hang                Place all colors of a                 Classic Shirt and all        ...
Basics Merchandising   The only category of merchandise    currently labeled as “Basics” in the    collection are the Bas...
Basics MerchandisingHashing   Separate each of the three styles of    Basic Pants-Paris, Salon and Bayonne   Size each s...
Basics MerchandisingBasic Pant Wall               Each section should                house an individual                s...
Basics MerchandisingBasic Pant Wall               Space permitting,                you may add                Classic Shi...
Basics MerchandisingDC5 Bunker               Each side should                house an individual                style of ...
Basics MerchandisingDC 5 Bunker               Space permitting,                you may add                Classic Shirts ...
Break Time   Please take a 20 minute break
Spring 2007 AdvertisingMarch:                  April:GQ, Details, Men’s      Dillard’s Men’s SpringVogue, Men’s Health,   ...
Cremieux 3-3-3Sales Program
Cremieux 3-3-3Sales Program   Sales Strategy that focuses on each    individual customer’s needs and on training    Sales...
Cremieux 3-3-3Elements of the Strategy   SELECT from 3   TRY 3   SUGGEST 3   For the first phase of training, we will ...
View DVD“Connect to our GuestCremieux 3-3-3 Style”
SELECT from 3   Customer selects from our 3 styles of    Basic Pants-Paris, Salon or Bayonne   Narrow your focus-Determi...
TRY 3   Send 3 items to the fitting room. In    addition to the Basic Pant, select a woven    AND a knit (be sure to remo...
SUGGEST 3   Increase your IPT (Items Per Transaction)    by suggesting:   COMPANIONS-related pieces to the    customer’s...
Cremieux 3-3-3   Your Assistant Director of Retail    Development will work on these skills    during each visit   In be...
Thank You!!!
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Training Seminar

  1. 1. Daniel CremieuxSpring 2007Training Seminar
  2. 2. Who is Daniel Cremieux? Daniel Cremieux is a French designer whose collection is exclusive to Dillard’s in the United States The brand is geared toward a clientele who seeks a product that is contemporary and classical with impeccable fabric quality The collection is not logo driven, rather, it expresses its flair through creativity, the quality of the finishings and the concern for detail and fabrics—all elements that combine to create the individuality and renown of the Cremieux brand Dillard’s began showcasing the Daniel Cremieux sportswear collection in the year 2000. Since then, it has grown to be the second highest volume department in the Men’s area. In 2006, sales reached $137 million. Our goal for 2007 is $158 million!
  3. 3. Who is Chuck?  Chuck is Daniel Cremieux’s chocolate Labrador  He has become the most widely recognized emblem of the Cremieux brand  Chuck likes to spend his time traveling with Daniel or he can regularly be found napping on a Persian rug beneath a crystal chandelier in the middle of Daniel’s flagship Cremieux boutique in Paris, France!
  4. 4. Scope of Daniel CremieuxBrand in Dillard’s Stores Men’s Sportswear Dress Shirts Ties Men’s Tailored Clothing Denim Jeans Belts Swim Wear Lounge Wear Underwear Socks Watches Bedding Dinnerware Boy’s Sportswear
  5. 5. The Designer’sInspiration Daniel Cremieux draws inspiration for his collections from the spirit of the times. Steeped in the culture of the cinema, he is also widely traveled. During his journeys, he absorbs the atmosphere, the architecture, the colors and everything that is part of the make up of a culture. All of this is then reflected in his choice of themes for his collections.
  6. 6. Spring 2007 FashionCollections February: Boulevard Saint-Germain March: Adventurier April: Paradise May: Vintage Summer June: Cremieux Club
  7. 7. Understanding StyleNumbers S7WX301 301+ Specifies month S=Spring W=Woven of shipment (3) 7=2007 X=Cremieux and particular item (01)
  8. 8. Key to Style Letter Codes W=Woven K=Knit P=Pant H=Short Q=Hat or Belt D=Dress Shirt S=Sweater C=Cloth Outerwear L=Leather M=Swim
  9. 9. Daniel Cremieux SportswearProduct Information
  10. 10. Product Information:Product Categories Knits Wovens Pants Shorts Definitive Collection Golf collection Dress Shirts Swim Wear
  11. 11. Tailored Fit vs Classic FitTailored Fit is: 1.0” shorter in length 2.0” more narrow across the shoulder 1.5” more narrow across the back .75” more narrow across the chest 1.5” shorter sleeve
  12. 12. Cremieux KnitsFeatures and Benefits  Cremieux Knits are made from 100% cotton which is a natural fiber known for its strength and absorbency and is one of the most breathable fibers known.  Types of Knits are Pique, Interlock and Jersey
  13. 13. Special Enzyme Wash  Sets the size of the shirt so that there is no shrinking or stretching  Sets the color so that there is no fading or bleeding
  14. 14. Rib Knit Collar and SleeveBands  Rib Knit retains original shape better than any other type of knit
  15. 15. Buttons  Made of ground shell combined with hardening polymers and resins for durability  Polished and beveled for shine and ease in buttoning  Recessed stitching helps prevent thread wear and abrasion  Cross-stitched so the buttons are more secure
  16. 16. Extra Buttons  Extra Button stitched into inner side seam to be easily found if needed
  17. 17. Tubular Seam Taping  Sewn over flattened seams of the neck and shoulder seams providing for more comfort and increased durability
  18. 18. Cremieux WovensFeatures and Benefits  Carded Cotton-process using cylinders of wire teeth to separate the fibers to remove foreign material  Combed Cotton-further straightens and removes short fibers resulting in long smooth fibers which are very soft and durable  Types of Weaves are Oxford, Poplin, Broadcloth
  19. 19. Fine Italian Fabric  Italian cotton is ranked as one of the finest cottons in the world  Natural water that runs down the Italian Alps contains minerals and nutrients that nourish cotton crops  Italian cotton is luxuriously soft and durable
  20. 20. Center Back Box Pleat  Provides a little extra fabric allowing for ease of movement and greater range of motion
  21. 21. Single Needle Tailoring  Each row of stitches is sewn one at a time, rather than using a machine with two needles that sews two rows of stitches at a time.  The result is very straight and durable seams
  22. 22. Separate Set In Placket  The placket is sewn separately, then sewn into the garment  Quality construction feature that allows the placket to hang properly after repeated washings
  23. 23. Mitered Cuff  On a long sleeve Woven, cuffs are sewn separately then attached to the sleeve  A labor intensive process usually found only on custom tailored shirts
  24. 24. Buttons  Made of ground shell combined with hardening polymers and resins for durability  Polished and beveled for shine and ease in buttoning  Recessed stitching helps prevent thread wear and abrasion  Cross-stitched so the buttons are more secure
  25. 25. Extra Buttons  Extra Button stitched into inner side seam to be easily found if needed
  26. 26. Red Stitched Button Hole  The last button hole on the placket is horizontal to keep shirt from coming unbuttoned during motion or activity  The red color is borrowed from Daniel’s French Foreign Legion uniform which symbolized courage. It has become a Daniel Cremieux signature
  27. 27. Cremieux PantsFeatures and Benefits  Luxurious, light weight, soft hand feel  Cremieux blue and white stripe seam taping  Selling Technique- Hang a pair of Pants inside out near your wrap stand to initiate conversations with customers about the features and benefits of the Pant
  28. 28. Full Curtain Waistband  Allows for easy alterations at the waist  No rolling over the belt after washings or long periods of wear  Shirts stay tucked in  Construction typically found in dress trousers
  29. 29. Taped Seams  Prevents seams from unraveling  Prevents seams from bunching and causing poor fit and discomfort  Flat finished seam lays nicely against the body and is not noticeable to the wearer
  30. 30. Pockets  Made from high quality 40X1 thread count shirting cotton  Higher quality cotton adds durability and comfort  Coin pocket inside left pocket to prevent loose change from making noise during activity  Stitching around the pocket bag adds extra reinforcement to prevent holes after repeated wear
  31. 31. French Fly Construction  Fly is constructed separately with two different materials as with dress trousers  Two buttons, one inside, one outside the fly ensures a smooth fit from the waist down  Pant lays better which makes for a more flattering fit
  32. 32. Buttons  Ground horn (harvested from the ground in the wilderness) is combined with hardening polymers and resins for durability  Recessed stitching helps prevent thread wear and abrasion  Cross-stitched so the buttons are more secure
  33. 33. Extra Buttons  Extra Button stitched into inner pocket bag to be easily found if needed
  34. 34. Basic Pant Models  Paris-Double Pleated, Plain Hem, Colors: Khaki, Stone, Navy, Black  Salon-Double Pleated, Cuffed Hem, Colors: Khaki, Caramel, Olive  Bayonne-Flat Front, Plain Hem, Colors: Stone, Honey Brown, Black
  35. 35. Cremieux ShortsFeatures and Benefits  Made of 100% Cotton Twill  Twill is a basic weave which interlocks warp and filling yarns to create a diagonal effect on the fabric face
  36. 36. Full Curtain Waistband  Allows for easy alterations at the waist  No rolling over the belt after washings or long periods of wear  Shirts stay tucked in
  37. 37. Taped Seams  Prevents seams from unraveling  Prevents seams from bunching and causing poor fit and discomfort  Flat finished seam lays nicely against the body and is not noticeable to the wearer
  38. 38. Pockets  Made from high quality 40X1 thread count shirting cotton  Higher quality cotton adds durability and comfort  Coin pocket inside left pocket to prevent loose change from making noise during activity  Stitching around the pocket bag adds extra reinforcement to prevent holes after repeated wear
  39. 39. French Fly Construction  Fly is constructed separately with two different materials as with dress trousers  Two buttons, one inside, one outside the fly ensures a smooth fit from the waist down  Pant lays better which makes for a more flattering fit
  40. 40. Buttons  Ground horn (harvested from the ground in the wilderness) is combined with hardening polymers and resins for durability  Recessed stitching helps prevent thread wear and abrasion  Cross-stitched so the buttons are more secure
  41. 41. Extra Buttons  Extra Button stitched into inner pocket bag to be easily found if needed
  42. 42. Basic Short Models  Monaco-Double Pleat, 9” Inseam, Colors: Chinchilla, Caramel, Stone, Blue Graphite  Nice (pronounced like the French city)-Double Pleat, 7” Inseam, Colors: Chinchilla, Honey Brown, Stone  Bayonne-Flat Front, 9” Inseam, Colors: Chinchilla, Stone, Blackness
  43. 43. Cremieux DefinitiveCollection  Nanotechnology- very high tech process by which the fabric is manipulated at the molecular level to give the material it’s wrinkle and stain resistant properties
  44. 44. Cremieux DefinitiveCollection-Scope of Product  Wrinkle and Stain Resistant Knits  Wrinkle Resistant Wovens  Wrinkle and Stain Resistant Pants  Wrinkle and Stain Resistant Shorts
  45. 45. Cremieux Golf Collection  A collection designed for today’s golfer  Functional, yet fashionable  Meets stringent Country Club Dress Code requirements
  46. 46. Cremieux Golf Collection-Scope of Product  Mercerized Knit Shirts- a process that eliminates the small impurities of yarn resulting in a lustrous fabric finish  Woven Golf Shirts  Golf Pants  Golf Shorts  Golf Caps
  47. 47. Cremieux Dress ShirtsCollar Styles  Staney-Button Down Collar  Richard-Spread Collar  Denis-Point Collar  Henry-Wide Spread Collar  Martin-Narrow Spread Collar and French Cuffs  Amalfi-(Silver Label) Narrow Spread Button Down Collar
  48. 48. Cremieux Dress ShirtsFabrics  Broadcloth-a close plain weave fabric made of cotton that has a very soft hand feel  Pinpoint Oxford-a soft, porous cotton shirting weave that creates a soft, nubby texture
  49. 49. Cremieux Swim Collection-Features and Benefits  Made of fast drying nylon  Comfortable elastic waist styling or board short styling options  Interior hotel key or credit card pocket  Coordinating bag to store wet swimsuit
  50. 50. Break Time Please take a 20 minute break
  51. 51. View Merchandising DVD
  52. 52. Daniel Cremieux SportswearMerchandising Guidelines
  53. 53. General Cremieux ShopGuidelines The Cremieux Shop must be clean and free of dust All hanging regular priced and 25% off goods must be hung on Cremieux wooden hangers. 50%, 66% and 75% off goods must be hung on plastic hangers All price tags must be tucked into the shirt for a neat presentation All merchandised must be sized from smallest to largest
  54. 54. Merchandising Guidelines In the following slides, we will learn how to properly merchandise Cremieux Fashion Collections, Cremieux Classics and Cremieux Basics using the Cremieux fixtures. Merchandising is sometimes the first impression the customer has of the product. Effective merchandising will ring the cash register!
  55. 55. Fashion CollectionMerchandising Each component of an outfit are represented on a fixture-Knits, Wovens, Bottoms (Pants or Shorts) and Hats All monthly Fashion Groups must be merchandised as a Collection The customer should be able to walk up to a Collection presentation and pull an outfit together
  56. 56. Collection Tables
  57. 57. Collection TablesGeneral Guidelines Each of your shops has a designated “First Position”, “Second Position” and “Third Position” on an imaginary Conveyer Belt that we use as a guide on where to place monthly fashion deliveries. Your newest delivery always goes on the First Position Collection Table The group that was on the First Position Collection Table moves to the Second Position Collection Table The group that was on the Second Position Collection Table moves to the Third Position fixture (not all stores have three Collection Tables so a different fixture is designated as Third Position in many stores)
  58. 58. Collection TablesGeneral Guidelines  A Collection Table presentation always consists of the following fixtures:  Wooden Collection Table and Wooden Riser  Lower Glass Nester Table(s)  T-Stands (usually 2)  2 Bust Forms
  59. 59. Collection TablesGeneral Guidelines  Wovens on a Collection Table should always be stacked in Presentation Style stacks  The collar of the bottom woven is facing front while all other shirts are with the collars to the back
  60. 60. Collection TablesGeneral Guidelines  If the stack is too high, it seems as though it will tower over  To prevent this, fold a shirt in half midway in the stack to give the stack a good base and to ensure sturdiness  The top shirt of a Presentation Style stack should never be folded in half
  61. 61. Collection TablesStep by Step  Begin with an empty Collection Table, Glass Nesters, and T-Stands  Place Wooden Riser toward the back of one side of the Collection Table  Place 2 Bust Forms together toward the back on other side of the Collection Table
  62. 62. Collection TablesStep by Step  Add a Bottom (Pant or Short) to the Front Glass Nester Table
  63. 63. Collection TablesStep by Step  In front of the Bust Forms, add Knits and Wovens at a diagonal facing the center of the table  Add Knits and Wovens to the front bottom Glass Nester Table
  64. 64. Collection TablesStep by Step  Add Knits and Wovens to the Wooden Riser and to the empty space on the Collection Table. All stacks should face forward  Leave a space in between the diagonal shirts and the straight facing shirts. In this space you will create a “Centerpiece”. There should be only one Centerpiece per Collection Table presentation
  65. 65. Collection TablesStep by StepCenterpiece Options  Create a stack of alternating colors of the same style knit  Place one color straight then place the other color at a diagonal and so on  Place alternating stack in between diagonal and straight-facing stacks
  66. 66. Collection TablesStep by StepCenterpiece Options  Create a presentation of Vertical Knits with a Cremieux belt wrapped around the bundle  Place in between diagonal and straight- facing stacks
  67. 67. Collection TablesStep by StepCenterpiece Options  Add Hat Heads-Hat heads must always be used as a set of three (tall, medium, short)  Place in between diagonal and straight-facing stacks
  68. 68. Collection TablesStep by StepBust Forms  Bust Form # 1 end result  The following slides will teach you how to create this Bust Form look
  69. 69. Collection TablesStep by StepBust Forms  Begin with a solid white undershirt pinned tightly at the neck so that the form’s “body” does not show  This white tee shirt should never be removed
  70. 70. Collection TablesStep by StepBust Forms  In the Spring, Bust Forms must always wear Shorts. Place the Shorts on the form first  Next add the Woven shirt
  71. 71. Collection TablesStep by StepBust Forms  Layer the Knit over the Woven  Roll the sleeves of the Woven up to meet the sleeves of the Knit  Pin the sides of the look to create a more life-like appearance
  72. 72. Collection TablesStep by StepBust Forms
  73. 73. Collection TablesStep by StepBust Forms  Bust Form # 2 end result  The following slides will teach you how to create this Bust Form look
  74. 74. Collection TablesStep by StepBust Forms  Begin with a solid white undershirt pinned tightly at the neck so that the form’s “body” does not show  This white tee shirt should never be removed
  75. 75. Collection TablesStep by StepBust Forms  Add arms to this Form, as he will be wearing a Jacket  In the Spring, Bust Forms must always wear Shorts. Place the Shorts on the form first  Next add the Woven shirt
  76. 76. Collection TablesStep by StepBust Forms  Layer the Knit over the Woven  Pin the sides of the look to create a more life-like appearance
  77. 77. Collection TablesStep by StepBust Forms  Next, add the Jacket over the Knit  Place the arms in a natural position
  78. 78. Collection TablesStep by StepBust Forms
  79. 79. Collection TablesStep by StepBust Forms  Add both Bust Forms behind the diagonal stacks on the Collection Table
  80. 80. Collection TablesStep by StepT-Stands  Traditionally, T-Stands should be positioned in a set of 2 near the Collection Table  Use a combination of Jackets, Knits, Wovens and Pants on your T-Stands
  81. 81. Collection TablesStep by StepT-Stands  Always add a layered outfit to the front arms of the T-Stands using components hanging on the T-Stands
  82. 82. Collection TablesComplete Presentation
  83. 83. Collection Merchandising onAlternative FixturesHeel/Toe Woven Stacks  When placing Wovens on any fixture other than a Collection Table always place the Wovens in a Heel/Toe stack
  84. 84. Collection MerchandisingDC 5 Bunker  When placing a Fashion Group on a DC 5 Bunker, be sure to add each element of Collection Merchandising: Knits, Wovens, Bottoms (Pants or Shorts) and Hats
  85. 85. Collection MerchandisingDC 6 Hang/Fold  When placing a Fashion Group on a DC 6 Hang/Fold, be sure to add each element of Collection Merchandising: Knits, Wovens, Bottoms (Pants or Shorts) and Hats
  86. 86. Collection MerchandisingDC 2A Double Hanging  When placing a Fashion Group on a DC 2A Double Hang, be sure to add each element of Collection Merchandising: Knits, Wovens, Bottoms (Pants or Shorts)
  87. 87. Classics Merchandising Each monthly delivery of Cremieux Classics consists of enduring styles that transcend the years and complement every lifestyle One style in Classics will be represented in multiple colors. It is important to keep all colors of a style together to give the customer options. Merchandise Classics to contribute to selling multiple colors of one style
  88. 88. Classics MerchandisingDC 7 Feature Table  Each month, you will receive an emailed directive indicating how to set the DC 7  Each Dillard’s store has the same item presented in the same way on the DC 7 to create synergy from location to location
  89. 89. Classics MerchandisingDC 5 Bunker  Place all colors of a Classic Shirt and all colors of a Classic Pant together  Always merchandise vertically-notice the shirts are in a vertical row and the pants are in a vertical row
  90. 90. Classics MerchandisingDC 4 Stair Step  Place all colors of a Classic Shirt and all colors of a Classic Short together  Add Jackets and Vests for added interest  Never hang Pants on this fixture
  91. 91. Classics MerchandisingDC 4 Stair StepVest Detail  Vests are folded in a “shirt fold” when shipped and cannot easily be identified as Vests  Always refold Vests to reveal arm holes
  92. 92. Classics MerchandisingDC 4 Stair Step  Place all colors of 2 Classic Shirt styles and all colors of a Classic Bottom together  Always roll up sleeves when hanging long sleeve Wovens
  93. 93. Classics MerchandisingDC 3 Tall Hang/Fold  Place all colors of a Classic Shirt and all colors of a Classic Bottom together  Arrange shelves and hang bars to accommodate merchandise  Add forms for added interest
  94. 94. Classics MerchandisingDC 18 Round Hang/Fold  Place all colors of a Classic Shirt and all colors of a Classic Short together  Add Tee Shirts for added interest  Never hang Pants on this fixture
  95. 95. Classics MerchandisingDC 2 Single Hang  Place all colors of a Classic Shirt and all colors of a Classic Short together  Add Jackets for added interest  Never hang Pants on this fixture
  96. 96. Basics Merchandising The only category of merchandise currently labeled as “Basics” in the collection are the Basic Pants-Paris, Salon and Bayonne These are the only pants in the shop that must be “Hashed”
  97. 97. Basics MerchandisingHashing Separate each of the three styles of Basic Pants-Paris, Salon and Bayonne Size each style by color Colorize within each size Place stacks of pants from left to right, top to bottom
  98. 98. Basics MerchandisingBasic Pant Wall  Each section should house an individual style of Basic Pant  Always use Basic Pant 8.5 X 11 Key Item Sign to identify the model of Pant
  99. 99. Basics MerchandisingBasic Pant Wall  Space permitting, you may add Classic Shirts to your Basic Pants Wall presentation
  100. 100. Basics MerchandisingDC5 Bunker  Each side should house an individual style of Basic Pant  Always use Basic Pant 8.5 X 11 Key Item Sign to identify the model of Pant
  101. 101. Basics MerchandisingDC 5 Bunker  Space permitting, you may add Classic Shirts to your Basic Pants DC 5 Bunker presentation
  102. 102. Break Time Please take a 20 minute break
  103. 103. Spring 2007 AdvertisingMarch: April:GQ, Details, Men’s Dillard’s Men’s SpringVogue, Men’s Health, Catalogue andEsquire Southwest SpiritDress Shirts Featured Magazine Linen and Floral Prints FeaturesMay: June:
  104. 104. Cremieux 3-3-3Sales Program
  105. 105. Cremieux 3-3-3Sales Program Sales Strategy that focuses on each individual customer’s needs and on training Sales Associates how to examine those needs and then suggest items Designed to increase SPH (Sales per Hour), IPT (Items Per Transaction), and Regular Priced Selling as well as to Decrease Merchandise Returns
  106. 106. Cremieux 3-3-3Elements of the Strategy SELECT from 3 TRY 3 SUGGEST 3 For the first phase of training, we will concentrate on Basic Pants Each element will be explained in detail after we view the Cremieux 3-3-3 DVD
  107. 107. View DVD“Connect to our GuestCremieux 3-3-3 Style”
  108. 108. SELECT from 3 Customer selects from our 3 styles of Basic Pants-Paris, Salon or Bayonne Narrow your focus-Determine your customer’s needs with S-S-C (Style, Size, Color)
  109. 109. TRY 3 Send 3 items to the fitting room. In addition to the Basic Pant, select a woven AND a knit (be sure to remove all pins before the customer tries them on) Check back with your customer while he is in the fitting room to determine if alternative styles, sizes or colors are needed Bring additional options for him to try while he is still in the fitting room
  110. 110. SUGGEST 3 Increase your IPT (Items Per Transaction) by suggesting: COMPANIONS-related pieces to the customer’s choices (a shirt is a companion to a pant) MULTIPLES-different colors in a style that the customer likes MUST HAVES-a Key Item that is a must have for the season. Must haves should always be discussed before arriving to the wrap stand
  111. 111. Cremieux 3-3-3 Your Assistant Director of Retail Development will work on these skills during each visit In between Assistant Director visits, the Men’s ASM should practice these skills with the Cremieux Sales Associates
  112. 112. Thank You!!!

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