Daniel Cremieux CollectionThe Merchandising is in the Details.  Spring 2009
Daniel Cremieux Collection The Merchandising is in the Details.           3 ZONES of a Shop     3 Zones should be identifi...
Daniel Cremieux Collection The Merchandising is in the Details.         3 ZONES of a Shop                             Zone...
Daniel Cremieux Collection The Merchandising is in the Details.        How to ZONE a Shop
Daniel Cremieux Collection The Merchandising is in the Details.        How to ZONE a Shop
Daniel Cremieux Collection The Merchandising is in the Details.        How to ZONE a Shop
Daniel Cremieux Collection                  The Merchandising is in the Details.                “the design is in the deta...
Daniel Cremieux Collection              The Merchandising is in the Details.        Collars                               ...
Daniel Cremieux Collection The Merchandising is in the Details.Pants                                Fold open the waist ba...
Daniel Cremieux Collection     The Merchandising is in the Details.Alternating two colors of the same item in a rowwill ad...
Daniel Cremieux Collection The Merchandising is in the Details.    TIES                                               Take...
Daniel CremieuxSpring 2009 22x 28 Theme Signs
Daniel Cremieux Collection The Merchandising is in the details.      The Collection Table must show:                      ...
Daniel Cremieux Collection The Merchandising is in the details.      Visual Elements of the Collection Table              ...
Daniel Cremieux Collection The Merchandising is in the details.      Visual Elements of the Collection Table              ...
Daniel Cremieux Collection The Merchandising is in the details.      Visual Elements of the Collection Table              ...
Daniel Cremieux Collection The Merchandising is in the details.      Visual Elements of the Collection Table              ...
Daniel Cremieux Collection The Merchandising is in the details.      Visual Elements of the Collection Table              ...
Daniel Cremieux Collection              The Merchandising is in the details.               Product Placement on the Collec...
Daniel Cremieux Collection      The Merchandising is in the Details.                     The Collection Table Blueprint   ...
Daniel Cremieux Collection                 The Merchandising is in the details.                  Product Placement on the ...
Daniel Cremieux Collection The Merchandising is in the details.                    The Closet Fixture Utilize 15 S hooks a...
Daniel CremieuxSpring 2009 Key Item Signs
Daniel CremieuxSpring 2009 Key Item Signs
Daniel Cremieux Collection The Merchandising is in the details.          Classification / Key Items  All colors of the sam...
Daniel Cremieux Collection The Merchandising is in the details.  Classification / Key Items - The DC 7 Fixture The product...
Daniel Cremieux Collection     The Merchandising is in the details. Classification / Key Items: The Double Mercerized Knit...
Daniel CremieuxApproved Markdown Signage              Daniel Cremieux             Markdown Collateral              Year Ro...
Merchandising Guideline Directive
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Merchandising Guideline Directive

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Merchandising Guideline Directive

  1. 1. Daniel Cremieux CollectionThe Merchandising is in the Details. Spring 2009
  2. 2. Daniel Cremieux Collection The Merchandising is in the Details. 3 ZONES of a Shop 3 Zones should be identified to set your Daniel Cremieux Shop correctly. 2 of the Zones are Primary Zones that must have aisle exposure. Zone 1 (the best Zone) is for Daniel Cremieux Signature Collection Zone 2 (the second best Zone) is for Daniel Cremieux CollectionZone 3 runs behind Zones 1 and 2 with minimal aisle exposure for reduced Cremieux merchandise.
  3. 3. Daniel Cremieux Collection The Merchandising is in the Details. 3 ZONES of a Shop Zone 1 Zone 2 Zone 3
  4. 4. Daniel Cremieux Collection The Merchandising is in the Details. How to ZONE a Shop
  5. 5. Daniel Cremieux Collection The Merchandising is in the Details. How to ZONE a Shop
  6. 6. Daniel Cremieux Collection The Merchandising is in the Details. How to ZONE a Shop
  7. 7. Daniel Cremieux Collection The Merchandising is in the Details. “the design is in the details” … Daniel Cremieux The merchandising is in the detail. Daniel Cremieux merchandising must highlight the details that Daniel Cremieux is famous for adding to all of his products - these include collar treatments, contrasting waistband and cuff fabrics, as well as sleeve details. To properly merchandise a Daniel Cremieux shop, one must be very familiar with the details of each garment. Uponreceipt, one of each item should be unfolded and studied inside and out. Knowing the design details of each item, makes it simple to determine the appropriate product presentation technique needed.
  8. 8. Daniel Cremieux Collection The Merchandising is in the Details. Collars FLIP it up when you have a collar detail on the under side of the collar. A single shirt with acontrasting or novelty collar can be turned out on the top of the stack.
  9. 9. Daniel Cremieux Collection The Merchandising is in the Details.Pants Fold open the waist band of the top pant to show contrasting lining.
  10. 10. Daniel Cremieux Collection The Merchandising is in the Details.Alternating two colors of the same item in a rowwill add more interest than two separate blocks ofcolor side by side. If hanging classic wovens, roll the sleeves twice to add character.
  11. 11. Daniel Cremieux Collection The Merchandising is in the Details. TIES Take a series - same pattern in different colorways - of Daniel Cremieux Ties and drape one around the neck of each like shirt hanging on the fixture. Add a single Cremieux Tie to a stack or two of long sleeve wovens on a collection table.
  12. 12. Daniel CremieuxSpring 2009 22x 28 Theme Signs
  13. 13. Daniel Cremieux Collection The Merchandising is in the details. The Collection Table must show: Woven Shirts Knit Shirts Pants/Shorts Hats
  14. 14. Daniel Cremieux Collection The Merchandising is in the details. Visual Elements of the Collection Table Antique Suitcase or Basket
  15. 15. Daniel Cremieux Collection The Merchandising is in the details. Visual Elements of the Collection Table Only 1 Hat Head
  16. 16. Daniel Cremieux Collection The Merchandising is in the details. Visual Elements of the Collection Table 22 x 28 Theme Sign
  17. 17. Daniel Cremieux Collection The Merchandising is in the details. Visual Elements of the Collection Table Bust Forms
  18. 18. Daniel Cremieux Collection The Merchandising is in the details. Visual Elements of the Collection Table Single Tie on top of Woven Stacks
  19. 19. Daniel Cremieux Collection The Merchandising is in the details. Product Placement on the Collection Table2 inches of space between stacks
  20. 20. Daniel Cremieux Collection The Merchandising is in the Details. The Collection Table Blueprint Use the blueprint as an inspirational tool, not as an absolute rule.Tops should be primarily on the upper table and bottoms usually on the lower table. T Stands should feature outerwear or hanging styles that are part of the fashion collection group.Upon completing a collection table, make sure you can pull complete outfits from this single fixture.
  21. 21. Daniel Cremieux Collection The Merchandising is in the details. Product Placement on the Collection Table Can a customerselect entire outfits from each single collection table?The answer should always be YES!
  22. 22. Daniel Cremieux Collection The Merchandising is in the details. The Closet Fixture Utilize 15 S hooks and hang a variety of Daniel Cremieux and Cremieux Jeans products on one side of a floor hanging fixture. Just hang one per style. All styles should originate from the same collection. Include a belt, hat, and one pair of denim in all closet presentations.
  23. 23. Daniel CremieuxSpring 2009 Key Item Signs
  24. 24. Daniel CremieuxSpring 2009 Key Item Signs
  25. 25. Daniel Cremieux Collection The Merchandising is in the details. Classification / Key Items All colors of the same style number must be merchandised together on the same fixture. Always place light next to dark for high contrast color placement.
  26. 26. Daniel Cremieux Collection The Merchandising is in the details. Classification / Key Items - The DC 7 Fixture The product and merchandising strategy for this fixture is sent via email every month. These guidelines must followed completely without change.
  27. 27. Daniel Cremieux Collection The Merchandising is in the details. Classification / Key Items: The Double Mercerized KnitHang Double Mercerized Knits by size on a rounder or other large capacity floor hanging fixture.
  28. 28. Daniel CremieuxApproved Markdown Signage Daniel Cremieux Markdown Collateral Year Round Signs 5x7 8.5 x 11

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