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The future of the academic information supply chain 04-2012

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Survey results for "The future of the academic information supply chain 04-2012"
Presented at UKSG by Ian Middleton, EBSCO

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The future of the academic information supply chain 04-2012

  1. 1. 28th March 2012 UKSG Annual Conference Endangered Species Myths and RealityIan MiddletonVice President & European General Manager
  2. 2. EBSCO Information Day 2012Context• The supply chain remains hugely complex and highly dynamic• Wide range of factors: • evolving technology • financial pressure • economic climate • research practices • user behaviour /expectations • new service providers • evolving roles • changing business models • new and emerging markets • wider web • and much more!
  3. 3. EBSCO Information Day 2012Survey of opinion leaders• 141 colleagues invited• 98 answers• 65% response rate• Qualitative and quantitative • Academic librarians (26/32) • Agents/intermediaries (13/31) • Publishers (24/36) • Consortia leaders (9/13) • Other opinion leaders (20/29) (consultants, trade associations, research funders, software providers etc.)
  4. 4. EBSCO Information Day 2012Outcomes• A series of white papers: 1. The Future Role of the Academic Library 2. Access to Content: Now and in Future 3. The Impact of Open Access 4. The Role of Subscription Agents 5. Future Forces for Change• Available from EBSCO from April 30th• Selected highlights in this presentation
  5. 5. EBSCO Information Day 2012The Future Roleof the Academic Library
  6. 6. EBSCO Information Day 2012 The Future Role of the Academic LibraryFor the coming 3-5 years, academic librarieswill remain a necessary and importantcomponent of universities? 21% 1% Strongly agree Somewhat agree Somewhat disagree 78% Strongly disagree Not sure
  7. 7. EBSCO Information Day 2012 The Future Role of the Academic LibraryThinking about the next 3-5 years, pleaseidentify any significant changes you anticipatein the role played by academic libraries
  8. 8. EBSCO Information Day 2012 The Future Role of the Academic LibraryKey themes General services• Far less collection development activity• Far fewer print holdings and services• Less buying: access not ownership• Emphasis on tools for search, discovery & access
  9. 9. EBSCO Information Day 2012 The Future Role of the Academic LibraryKey themes Faculty/Student Support Services• Managing research outputs (papers and data)• Providing innovative learning space• Information and digital literacy training• Creating digital collections from local resources & assets
  10. 10. EBSCO Information Day 2012 The Future Role of the Academic LibraryKey themesTechnology• Being adept with channels and tools native to users• Integrating technology into teaching and learning• Being based more within faculty/departments
  11. 11. EBSCO Information Day 2012 The Future Role of the Academic LibraryKey themes Open Access• Managing article processing charges and OA budgets [Gold OA]• Supporting academics to: • create their own OA journals • get best value from their funding• The library as publisher e.g. New on-campus OA journal
  12. 12. EBSCO Information Day 2012Access to Content:Now and in Future
  13. 13. EBSCO Information Day 2012 Access to Content: Now and in FutureThe future of the big deals As a means of optimising library budgets the Big Deal has outlived its usefulness? 35% 30% Strongly agree 14% Somewhat agree Somewhat disagree 11% 10% Strongly disagree Not sure
  14. 14. EBSCO Information Day 2012 Access to Content: Now and in Future Access modelsFor academic content, the subscription modelhas outlived its usefulness? 42% Strongly agree 22% 25% Somewhat agree 10% Somewhat disagree Strongly disagree 1% Not sure
  15. 15. EBSCO Information Day 2012 Access to Content: Now and in Future Access modelsWithin 3-5 years, access/acquisition triggeredby patron request will be the most commonpurchase model for academic content? 41% 31% Strongly agree Somewhat agree 15% Somewhat disagree 4% 8% Strongly disagree Not sure
  16. 16. EBSCO Information Day 2012 Access to Content: Now and in Future Pricing models who’s the fairest of them all?Pricing based on one/more characteristics of purchasinginstitution (e.g. FTEs; prior year spend etc.)? 49% Strongly agree 28% Somewhat agree 7% Somewhat disagree 8% 8% Strongly disagree Not sure
  17. 17. EBSCO Information Day 2012 Access to Content: Now and in Future Pricing models who’s the fairest of them all?Pricing based on actual usage assessedafter a period of access? 38% 39% Strongly agree Somewhat agree 18% Somewhat disagree 1% Strongly disagree 4% Not sure
  18. 18. EBSCO Information Day 2012 Access to Content: Now and in FuturePricing modelswho’s the fairest of them all?There are currently no fair methodsof pricing academic content? 36% 24% Strongly agree14% 21% Somewhat agree Somewhat disagree 6% Strongly disagree Not sure
  19. 19. EBSCO Information Day 2012 Access to Content: Now and in FutureWe asked librarians only to commenton a range of other factors which mightinfluence purchasing decisions
  20. 20. EBSCO Information Day 2012 Access to Content: Now and in FutureWhat else matters...? Most Important • Relevance to research/teaching programmes • Recent usage by faculty and students • Value for money Least Important (however determined) • Demand from faculty • Fit with existing collection • Cost-per-use • Availability through patron-driven access model • Demand from students
  21. 21. EBSCO Information Day 2012The Impact of Open Access
  22. 22. EBSCO Information Day 2012 The Impact of Open AccessIn 3-5 years’ time, most academic content willbe available through one or more OA models? 49% Strongly agree 26% Somewhat agree 15% Somewhat disagree 4% Strongly disagree 6% Not sure
  23. 23. EBSCO Information Day 2012 The Impact of Open AccessOpen Access will disintermediate subscriptionagents from the information supply chain 38% 33% Strongly agree Somewhat agree 14% Somewhat disagree 4% 11% Strongly disagree Not sure
  24. 24. EBSCO Information Day 2012 The Impact of Open Access Impact elsewhere…?…possible disintermediation ofpublishers? 78% Agreed 13% Disagreed 10% Not sure
  25. 25. EBSCO Information Day 2012 The Impact of Open Access Impact elsewhere…?…possible disintermediation oflibraries? 76% Agreed 18% Disagreed 6% Not sure
  26. 26. EBSCO Information Day 2012 The Impact of Open AccessIn the coming 3-5 years, Open Access willbe the most significant force for change inthe academic information supply chain? 40% 24% Strongly agree 12% Somewhat agree 14% Somewhat disagree 10% Strongly disagree Not sure
  27. 27. EBSCO Information Day 2012 The Impact of Open AccessOpen Access: Themes• OA will continue to grow• Broad acceptance of author pays (Gold OA)• Some support for Green OA but not universal• Concerns about funding (especially in humanities)• Concerns about peer review and quality
  28. 28. EBSCO Information Day 2012The Role of Subscription Agents
  29. 29. EBSCO Information Day 2012 The Role of Subscription Agents The Changing Supply Chain EnvironmentPressure to make cost-savings is widespreadbut felt most keenly by subscription agents? 40% 37% 23% Agreed Disagreed Not sure
  30. 30. EBSCO Information Day 2012 The Role of Subscription Agents The Changing Supply Chain EnvironmentSubscription agents continue to play an invaluablerole within the academic information supply chain? 77% Agreed Disagreed 10% 14% Not sure
  31. 31. EBSCO Information Day 2012 The Role of Subscription Agents The Changing Supply Chain EnvironmentAs digital content becomes widespread, agents becomeincreasingly irrelevant to library-publisher transactions? 53% 34% Agreed 14% Disagreed Not sure
  32. 32. EBSCO Information Day 2012 The Role of Subscription Agents The Changing Supply Chain EnvironmentAs long as agents continue to develop value-addedservices they will continue to have a role? 94% Agreed Disagreed Not sure 6% 0%
  33. 33. EBSCO Information Day 2012Future Forces for Change
  34. 34. EBSCO Information Day 2012 Future Forces for ChangeColleagues were asked to rate a rangeof factors as potential forces for changein the coming 3-5 years 1. Pressure on library budgets 2. Pressure on teaching & research budgets 3. Govt./funding body mandates for funded results to be available through open access 4. Mobile technology 5. China/India/emerging economies shaping publishers’ activities
  35. 35. Colleagues were asked to rate a range UKSG Annual Conference Future Forces for Changeof factors as potential forces for changein the coming 3-5 years Publishers Agents Consortia 1. Pressure on 1. Pressure on library budgets 1. Pressure on library budgets library budgets 2. Mobile technology 2. Pressure on teaching & research 2. Pressure on teaching & 3. Pressure on teaching & research budgets research budgets budgets 3. Govt./funding body mandates for 3. Gold open access 4. Falling student numbers funded results to be available 4. Mobile technology 5. Scholarly publishers increasing through open access 5. China/India/emerging the range of services 4. Green open access economies shaping 5. China/India/emerging economies publishers’ activities shaping publishers’ activities Other opinion leaders Libraries 1. China/India/emerging economies shaping publishers’ 1. Pressure on library budgets activities 2. Pressure on teaching & research budgets 2. Pressure on library budgets 3. Govt./funding body mandates for funded 3. Pressure on teaching & research budgets results to be available through open access 4. Govt./funding body mandates for funded results to be 4. Gold open access available through open access 5. Green open access 5. More involvement in research comms. by small, non-trad companies
  36. 36. EBSCO Information Day 2012Conclusions
  37. 37. EBSCO Information Day 2012 ConclusionsKnown knowns…• Landscape hugely dynamic…and will continue to be so• In the West, the economy will remain the issue foreseeably, pressurising: • institutional funding (library, research, teaching budgets) • the entire academic information supply chain• Open access will continue to bring change and opportunity, and (for some) threat to survival
  38. 38. EBSCO Information Day 2012 ConclusionsEvolution for most of us…• Libraries: curating digital research data• Publishers: growth beyond US/Europe e.g. China, India, Brazil etc.• Agents: as originators/curators of metadata• Content: nature/delivery/use shaped by mobile technology• Users: continually evolving behaviour and demands• Universities: increasingly competitive; showcasing output• Govts./Funders: mandates challenging subscription paradigm
  39. 39. EBSCO Information Day 2012 ConclusionsRevolution for some?• Library as publisher (e.g. OA journals; data)• Librarians as digital literacy experts• Agent as (OA) fund manager• Agent as manager of patron-driven access and use• Agents to become first and foremost technology companies?• Publishers as research partners (e.g. Digital Science)• Funding bodies as publishers (e.g. eLife)• New players may surprise us all - through acquisition, encroachment or by seizing an opportunity first
  40. 40. EBSCO Information Day 2012Thank you Our grateful thanks go to those who kindly completed the survey. Thanks to: • Sarah Durrant, Red Sage Consulting (sarah@redsage.org) • Delphine Dufour, Aude Sauer-Avargues & Kevin Agostini EBSCO Information Services
  41. 41. EBSCO Information Day 2012 Thank you Visit: www.ebsco.com/whitepapers to download any of the white papers in the series The Future of the Academic Information Supply Chain: 1. The Future of the Academic Library 2. Access to Content: Now and in Future 3. The Impact of Open Access 4. The Role of Subscription Agents 5. Future Forces for ChangeIan MiddletonVice President & European General Manager

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