Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media usage in libraries in Europe - survey findings

11,014 views

Published on

Social Media usage in libraries in Europe - EBSCO survey findings

Published in: Technology

Social Media usage in libraries in Europe - survey findings

  1. 1. Social Media in libraries European survey findings Jakob Harnesk - Nordic Sales Manager EBSCO information Services #ebscosocial Tweet me @
  2. 2. Social Media Definition <ul><ul><li>Social media is: </li></ul></ul><ul><ul><ul><li>A web-based media for social interaction </li></ul></ul></ul><ul><ul><ul><li>Used to broadcast & transform media monologues into social media dialogues </li></ul></ul></ul><ul><ul><li>Social Media scope: </li></ul></ul><ul><ul><ul><li>Communication: Blogs, micro-blogs, social networks, events, etc. </li></ul></ul></ul><ul><ul><ul><li>Collaboration: Wikis, social bookmarking, social news, etc. </li></ul></ul></ul><ul><ul><ul><li>Multimedia: Sharing of photos, videos, presentations, music, etc. </li></ul></ul></ul><ul><ul><ul><li>Reviews and opinions: Forum, Q&A, product and business reviews, etc. </li></ul></ul></ul><ul><ul><ul><li>Entertainment: Media platform, virtual words, game sharing, etc. </li></ul></ul></ul><ul><ul><ul><li>Brand/image monitoring: Analytics, etc. </li></ul></ul></ul>
  3. 3. Context in libraries <ul><ul><li>Personal usage of Social Media exploded </li></ul></ul><ul><ul><li>Professional usage of Social media increased </li></ul></ul><ul><ul><ul><li>Social Media is viewed as a new tool for effective marketing and promotion </li></ul></ul></ul><ul><ul><li>How do Social Media applications fit into the library world ? </li></ul></ul>
  4. 4. About the Survey <ul><ul><li>Objective: </li></ul></ul><ul><ul><ul><li>Sketch a picture of the social media usage in libraries in Europe </li></ul></ul></ul><ul><ul><li>Targets: </li></ul></ul><ul><ul><ul><li>EBSCO's European customer base </li></ul></ul></ul><ul><ul><ul><li>Libraries and information centers in all sectors (academic, governmental, public, corporate, heath, etc.) </li></ul></ul></ul><ul><ul><li>Survey: </li></ul></ul><ul><ul><ul><li>Web based questionnaire </li></ul></ul></ul><ul><ul><ul><li>Available in seven languages (EN, FR, DE, NL, IT, SP, PT) </li></ul></ul></ul><ul><ul><ul><li>Invitation sent via e-mail, posted on Social Media, listserv </li></ul></ul></ul><ul><ul><ul><li>Open during the 16th and the 30th of July 2010 </li></ul></ul></ul><ul><ul><li>About EBSCO </li></ul></ul><ul><ul><ul><li>Leading service provider of e-journal, e-book and e-journal package and print subscriptions, e-resource management tools, and databases. </li></ul></ul></ul>
  5. 5. Survey Structure Personal opinion about Social Media Feedbacks about existing Social Media (P1) Social Media projects planned (P2) Reasons for non-use of Social Media (P3) Use of Social Media in your libraries ? Introduction & demographic data Conclusion & Comments
  6. 6. Survey Results <ul><ul><li>Email sent to EBSCO’s contacts + ListServ + Blogs </li></ul></ul><ul><ul><ul><li>1241 responses ! </li></ul></ul></ul>6 42 2 2 7 5 1 13 103 2 20 157 2 189 25 12 38 300 1 1 2 165 19 96 6
  7. 7. Survey Results Respondents Profiles
  8. 8. Survey Results Respondents Profiles
  9. 9. Survey Results Respondents Profiles
  10. 10. Survey Results Librarian’s impressions about Social Media <ul><ul><li>Perception of Social Media: </li></ul></ul><ul><ul><ul><li>15% Very positive </li></ul></ul></ul><ul><ul><ul><li>47% Positive </li></ul></ul></ul><ul><ul><ul><li>32% Somewhat positive </li></ul></ul></ul><ul><ul><ul><li>06% Somewhat negative </li></ul></ul></ul><ul><ul><ul><li>00% Negative </li></ul></ul></ul><ul><ul><ul><li>00% Very Negative </li></ul></ul></ul>
  11. 11. Survey Results Library General Opinion / Key assumptions <ul><ul><li>Social media… </li></ul></ul><ul><ul><ul><li>concerns all generations </li></ul></ul></ul><ul><ul><ul><li>is helping to feed users with information </li></ul></ul></ul><ul><ul><ul><li>is helping to maximise your library’s visibility </li></ul></ul></ul><ul><ul><ul><li>is revolutionising the way we communicate </li></ul></ul></ul><ul><ul><ul><li>is helping libraries to get closer to their users </li></ul></ul></ul><ul><ul><ul><li>is helping to build a collaborative network with users </li></ul></ul></ul><ul><ul><ul><li>is a great way to grab the attention of new users </li></ul></ul></ul>
  12. 12. Survey Results Usage <ul><ul><li>Users: </li></ul></ul><ul><ul><li>Usage trends: </li></ul></ul><ul><ul><ul><li>42% feel that usage will expand quickly </li></ul></ul></ul><ul><ul><ul><li>26% feel that usage will grow slowly </li></ul></ul></ul><ul><ul><ul><li>6% feel that usage will stay low </li></ul></ul></ul><ul><ul><li>Usage in libraries: </li></ul></ul><ul><ul><ul><li>37% use Social Media  Population 1 (P1) </li></ul></ul></ul><ul><ul><ul><li>48% plan to use Social Media  Population 2 (P2) </li></ul></ul></ul><ul><ul><ul><li>15% are not interested in Social Media  Population 3 (P3) </li></ul></ul></ul>
  13. 13. Survey Results (P1) Primary goals for creating Social Media <ul><ul><li>Primary goals: </li></ul></ul><ul><ul><ul><li>Maximise library exposure (78%) </li></ul></ul></ul><ul><ul><ul><li>Modernise the library image and e-reputation (59%) </li></ul></ul></ul><ul><ul><ul><li>Promote specific content offers (53%) </li></ul></ul></ul><ul><ul><ul><li>Build discussion groups and collaborative work (53%) </li></ul></ul></ul><ul><ul><ul><li>Reach a new audience of potential users (40% ) </li></ul></ul></ul><ul><ul><ul><li>Publish library news and press releases (38%) </li></ul></ul></ul><ul><ul><li>NB: same key goals set for library thinking about using Social Media (P2) </li></ul></ul>
  14. 14. Survey Results (P1) Main Social Media targeted by Libraries <ul><ul><li>Social NetWorks (ie. FaceBook, My Space) – 63% </li></ul></ul><ul><ul><li>Blogging (ie. Blogger) – 55% </li></ul></ul><ul><ul><li>Widget (ie. RSS) – 46% </li></ul></ul><ul><ul><li>Micro-Blogging (ie. Twitter) – 46% </li></ul></ul><ul><ul><li>Social & Library Bookmarking and Cataloguing (ie. del.icio.us, lib.rario.us, Library Thing) – 38% </li></ul></ul><ul><ul><li>Wiki / collaborative websites (Wikipedia, pbworks, Socialtext) -38% </li></ul></ul><ul><ul><li>Photo Sharing (ie. Flickr, Picasa) – 29% </li></ul></ul><ul><ul><li>Video Sharing (ie. Vimeo, YouTube) – 27% </li></ul></ul><ul><ul><li>Document Sharing (ie. SlideShare) – 26% </li></ul></ul><ul><ul><li>Instant Messaging (MSN, ICQ, Meebo, AIM) – 17% </li></ul></ul><ul><ul><li>B2B NetWorks (ie. Viadeo, LinkedIn) – 14% </li></ul></ul><ul><ul><li>NewsGroup / Forum (Php BB) – 7% </li></ul></ul>
  15. 15. Survey Results (P1) Time and postings <ul><ul><li>Time dedicated to maintain and update Social Media </li></ul></ul><ul><ul><ul><li>10% of my time (56%) </li></ul></ul></ul><ul><ul><ul><li>20% of my time (23%) </li></ul></ul></ul><ul><ul><li>Frequency of new content posting: </li></ul></ul><ul><ul><ul><li>less than 5 messages a week (56%) </li></ul></ul></ul><ul><ul><ul><li>5 to 10 messages a week (36%) </li></ul></ul></ul><ul><ul><ul><li>More than 2 messages a day (8%) </li></ul></ul></ul><ul><ul><li>NB: about the same expectations for libraries thinking about using Social Media (P2) </li></ul></ul>
  16. 16. Survey Results (P1&P2) Users needs surveyed prior to launch <ul><ul><li>Library using Social media (P1) </li></ul></ul><ul><ul><ul><li>14% implemented Social Media with preliminary survey </li></ul></ul></ul><ul><ul><li>Library thinking about using Social media (P2) </li></ul></ul><ul><ul><ul><li>41% will implement Social Media with preliminary survey </li></ul></ul></ul>
  17. 17. Survey Results (P1) Main Difficulties faced <ul><ul><li>Main difficulties faced when implementing Social Media </li></ul></ul><ul><ul><ul><li>Takes too much time to maintain (41%) </li></ul></ul></ul><ul><ul><ul><li>Too many Social Media features/tools to learn (28%) </li></ul></ul></ul><ul><ul><ul><li>Low interest of users (26%) </li></ul></ul></ul><ul><ul><ul><li>Restrictive internal organisation policies (24%) </li></ul></ul></ul><ul><ul><ul><li>Information security (20%) </li></ul></ul></ul><ul><ul><ul><li>Confidentiality issues (18%) </li></ul></ul></ul><ul><ul><li>NB: Libraries thinking about using Social Media (P2) feel that the same difficulties are to be faced + issue with: </li></ul></ul><ul><ul><ul><li>IT infrastructure not efficient (lack of computers, internet access) </li></ul></ul></ul>
  18. 18. Survey Results (P1) Main Success factors to consider <ul><ul><li>Main success factors when building a Social Media </li></ul></ul><ul><ul><ul><li>Good understanding of users needs (60%) </li></ul></ul></ul><ul><ul><ul><li>Human resources and time to develop & maintain (59%) </li></ul></ul></ul><ul><ul><ul><li>Creative ways to keep user interest high (46%) </li></ul></ul></ul><ul><ul><ul><li>Users involvement & regular participation (41%) </li></ul></ul></ul><ul><ul><ul><li>Quality content posted and lots of topics to react on (39%) </li></ul></ul></ul><ul><ul><ul><li>Well adapted Web 2.0 functionalities (34%) </li></ul></ul></ul><ul><ul><li>NB: same main success factors identified by libraries thinking about using Social Media (P2) </li></ul></ul>
  19. 19. Survey Results (P1) Library expectations towards providers <ul><ul><li>Main expectations toward library providers (publishers, aggregator, subscription agents) </li></ul></ul><ul><ul><ul><li>Create more applications that I could integrate in my social media platform (55%) </li></ul></ul></ul><ul><ul><ul><li>To be informed on new content, solutions and event (44%) </li></ul></ul></ul><ul><ul><ul><li>Create Web 2.0 tools to speed-up communication between my partners and my library (43%) </li></ul></ul></ul><ul><ul><li>NB: same expectations from libraries thinking about using Social Media (P2) </li></ul></ul>
  20. 20. Survey Results (P3) Reasons for not using Social Media <ul><ul><li>Main reasons for not using Social Media </li></ul></ul><ul><ul><ul><li>Difficult to control (spam, negative publicity) – 38% </li></ul></ul></ul><ul><ul><ul><li>Takes too much time to maintain – 37% </li></ul></ul></ul><ul><ul><ul><li>Low interest of users – 31% </li></ul></ul></ul><ul><ul><ul><li>Information security – 31% </li></ul></ul></ul><ul><ul><ul><li>Restrictive internal organisation policies – 28% </li></ul></ul></ul><ul><ul><ul><li>Confidentiality issues - 26% </li></ul></ul></ul>
  21. 21. Survey Results Main differences in Europe <ul><ul><li>Librarians impressions about Social Media </li></ul></ul>Very positive Positive Somewhat positive Somewhat negative Negative Very Negative <ul><ul><li>NB: only countries with > 10 answers have been considered </li></ul></ul>
  22. 22. Survey Results Main differences in Europe <ul><ul><li>Libraries using Social Media today </li></ul></ul>Over 60% Between 50% and 59% Between 40% and 49% Between 30% and 39% Between 20% and 29% Below 19% <ul><ul><li>NB: only countries with > 10 answers have been considered </li></ul></ul>83% 18%
  23. 23. EBSCO initiatives with Social Media applications <ul><ul><li>RSS feeds for EBSCO news </li></ul></ul><ul><ul><ul><li>EBSCO Information Services </li></ul></ul></ul><ul><ul><ul><li>EBSCO Publishing </li></ul></ul></ul><ul><ul><li>EBSCO on Twitter: </li></ul></ul><ul><ul><ul><li>@EBSCOInfoSvcs </li></ul></ul></ul><ul><ul><ul><li>@EBSCOPublishing </li></ul></ul></ul><ul><ul><ul><li>@DynaMed_POC </li></ul></ul></ul><ul><ul><li>EBSCO Support site </li></ul></ul><ul><ul><ul><li>RSS feeds for “top stories” section </li></ul></ul></ul><ul><ul><ul><li>FAQ or Help Sheet have a “rating” option </li></ul></ul></ul><ul><ul><ul><li>tutorials/videos & Interactive audio-visual demos with quiz questions to test your knowledge </li></ul></ul></ul><ul><ul><li>Many videos (on YouTube, Vimeo), mostly made by clients to offer training on EBSCO products </li></ul></ul><ul><ul><ul><li>ie. A-to-Z or EBSCOhost </li></ul></ul></ul><ul><ul><li>EBSCO on FaceBook: </li></ul></ul><ul><ul><ul><li>EBSCO Industries </li></ul></ul></ul><ul><ul><ul><li>EBSCO Bugle site </li></ul></ul></ul><ul><ul><ul><li>EBSCO staff personal pages </li></ul></ul></ul>
  24. 24. EBSCO initiatives with Social Media applications <ul><ul><li>EBSCONET: </li></ul></ul><ul><ul><ul><li>RSS feeds for E-Journal updates (general announcements and specific to the customer’s collection) </li></ul></ul></ul><ul><ul><li>EBSCO A-to-Z: </li></ul></ul><ul><ul><ul><li>RSS feeds for journals TOC </li></ul></ul></ul><ul><ul><ul><li>Custom Tabs to integrate some social features (such as Meebo chat device) or social media websites </li></ul></ul></ul><ul><ul><li>EBSCOhost: </li></ul></ul><ul><ul><ul><li>RSS feeds for searches and journals </li></ul></ul></ul><ul><ul><ul><li>Widget integration to embed RSS feeds and web application into the EBSCOhost result list </li></ul></ul></ul><ul><ul><ul><li>Bookmark icons feature on the search results page and the article citation detail pages in order to integrate with Delicious, Diigo, Dozens, etc. </li></ul></ul></ul><ul><ul><ul><li>Embeddable EBSCOhost search boxes into other applications such as custom search pages, facebook, etc. </li></ul></ul></ul><ul><ul><ul><li>Mobile reader application (soon to be released on iPhone) </li></ul></ul></ul><ul><ul><ul><li>I nstant messaging, Meebo, Flickr </li></ul></ul></ul>
  25. 25. Go further Other interesting researches & surveys <ul><li>Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract new Users - Second Survey November 2009 Curtis R Rogers </li></ul><ul><li>La bibliothèque 2.0, Genèse et évolutions d’un concept Olivier Le Deuff (FR) </li></ul><ul><li>Ifla 2007: </li></ul><ul><li>Web 3.0 and Libraries - Stephen Abram </li></ul><ul><li>Library 2.0 and User-Generated Content - Patrick Danowski </li></ul><ul><li>2.0 Services: Will You Move Because You See the Light or Because You Feel the Heat? Adam Hudson / Marlo Young / Chad Zahrt </li></ul>
  26. 26. Thank you! Questions or comments? Available on Slide share @ http://bit.ly/ebscosocial Note: more details and analysis to come for the next conference: London Online conference – 1st December 2010 For more details, please ask [email_address] or Tweet #ebscosocial

×