Leverage People Fleeing Wall Street Into Life Insurance Leads!                                 By: Jason Hornung – Preside...
What you are going to discover in this proven is a proven strategy to turn the mass exodus ofpeople fleeing Wall Street in...
People are getting the lion’s share of the information that they use to make purchase decisions intheir lives exclusively ...
You will start by sending small amount of traffic to your new website and watch the analytictools. Use the data you gather...
Its a complete A to Z guide of this entire process, detailing out how you accomplish each ofthese steps. But it goes even ...
©2012 Jason Hornung Agency, Inc. – All Rights Reserved         http://lifeinsurancemarketing.info
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The Life Insurance Leads Failure

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Technology and today's break-neck pace of life has the classic insurance agent left in the dust. However, there is hope for those who leverage the secrets shared in this article... http://lifeinsurancemarketing.info/life-insurance-leads

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The Life Insurance Leads Failure

  1. 1. Leverage People Fleeing Wall Street Into Life Insurance Leads! By: Jason Hornung – President Jason Hornung Agency, Inc.The Age Old Insurance Agent DilemmaUnless you’ve been hiding under a rock for the last two years, you are certainly aware of the vastamounts of people (and their money) leaving the stock market and Wall Street behind for safe,secure investments.A large portion of these people have no idea what to do with that money either, so they areputting it into a savings account, CD, or even stuffing it under the mattress!You know that this is an unprecedented time in history for you to become the financial savior formany of these people, but the window of opportunity is closing as each day passes.Which brings us to the age old insurance agent dilemma – just how do you get yourself in frontof all these prime prospects that are desperate for your help?Having a steady stream of targeted prospects to meet with on a consistent basis has always beena challenge to say the least, but with today’s technology and break-neck pace of life it is harderthan ever.So difficult is this one single task that it is putting many good people who’ve been in thisindustry for decades out of business, not to mention squashing the hopes and dreams of peopletrying to break into it right now.But the problem goes even deeper than just getting in front of the right prospects on a regularbasis…What it really boils down to is that you don’t have a complete insurance marketing system inplace that leverages today’s technology to attract your prospects, pre-sell them before they meetwith you, and follow up automatically.As a matter of fact, it’s such a huge problem that if you don’t do something about it, you’ll bechewed up and spit out the back-end as it rolls over your entire business.Where would that leave you? Would you have to join the masses of the unemployed, leechingoff those still working, and fighting over a dead end 9-5 just to make ends meet?Can you even imagine the things that your friends and family would say about you behind yourback because you “couldn’t cut it” or just how let down your family would be from such afailure?Before a dark storm cloud rolls in above your office, you should know right now that there ishope… ©2012 Jason Hornung Agency, Inc. – All Rights Reserved http://lifeinsurancemarketing.info
  2. 2. What you are going to discover in this proven is a proven strategy to turn the mass exodus ofpeople fleeing Wall Street into cash value life insurance leads on total autopilot using cuttingedge technology that very few insurance professionals understand.A Proven Strategy to Turn People Fleeing Wall Street into Cash Value Life InsuranceLeadsThe very first thing you must understand here is that the internet is huge and it’s not goinganywhere. As of the time this paper was written there are well over 1.5 billion internet usersworldwide, with nearly 270 million of them in the USA & Canada.What’s even more startling is that almost 78% of all U.S. citizens are using the internet.Next you have to realize that newspaper and television viewership is rapidly declining as theseinternet users obtain their entertainment and get their news online.“Broadcast viewership hits all time low” -http://www.washingtontimes.com/news/2010/jul/8/americans-arent-watching-tv/“Circulation down sharply – again – at newspapers” -http://www.cbsnews.com/stories/2010/04/26/business/main6433392.shtml ©2012 Jason Hornung Agency, Inc. – All Rights Reserved http://lifeinsurancemarketing.info
  3. 3. People are getting the lion’s share of the information that they use to make purchase decisions intheir lives exclusively from the internet. Hordes of them are those fleeing Wall Street andscouring the internet for safe places to put their hard earned money.So what does all this mean to you as an insurance agent? Well, I want you to put on yourmarketing hat with me for a moment here…All smart marketers know that to be successful at attracting business, you have to go to whereyour prospects are. After all, no one has ever caught a fish in a pond with no fish.Which leads us to the very first part of our automatic system.You must have a websiteMost consumers won’t even take you seriously if you don’t have a website. And it can’t be anyold website either. There are literally billions of them online, so if you want to be successful,you need to come up with a catchy and unique concept that really stands out from the crowd tobuild your website around.Your website concept needs to engage people, educate them on the benefits they receive fromyour product or service, and overcome the objections they might have.In essence your website needs to be one heckuva salesman…You can see an example of one of my insurance selling websites based straight off the concept ofpeople fleeing Wall Street by clicking this link: http://ditchwallstreet.comHowever, just putting a page online won’t get you in front of the people you want to meet. Onceyour site is built you need to have -Targeted visitors to your websiteThis can be one of the trickiest parts to marketing through the internet. There are numerouscourses on the multitudes of methods to getting visitors (or traffic) to your site, this paper is notintended to be one of them.What you should know is that there are plenty of options other than Google and that there arefree tools online to help you analyze where and how you should advertise online.Once you decide on how you are going to get people to see your website, you want to treadcarefully and have a budget to test with. The reason you do this here is that you don’t have anyproof that your website will in fact generate life insurance leads. You wont know if yourconcept works until you test. ©2012 Jason Hornung Agency, Inc. – All Rights Reserved http://lifeinsurancemarketing.info
  4. 4. You will start by sending small amount of traffic to your new website and watch the analytictools. Use the data you gather to optimize the conversion of your traffic to life insurance leadsand then you can start to turn up the volume.Now that you have a consistent conversion of your traffic on your website, you need to –Automatically follow up to get appointmentsThis is really the easy part of the entire process. On your website you will set up some way toentice people into giving you their email address in exchange for some free information such as areport or video, consultation - you name it.After they enter in their email address, they will be entered into a system called an email autoresponder. This will automatically send out your life insurance leads a series of emails that youcreate one time and enter into the system.Your emails should accomplish three things:1) Further educate your prospect2) Answer additional objections3) Get them to come back to your website to request an appointmentThis is totally different from what the internet lead generation companies do with prospects,which is why most internet leads are garbage. See the chart below that illustrates how thissystem works and is different from the lead companies.What are the steps to putting all this together?There are quite a few moving pieces to each of these steps, which is why Ive created my AgentsLead Machine Internet Marketing Mastery training program. ©2012 Jason Hornung Agency, Inc. – All Rights Reserved http://lifeinsurancemarketing.info
  5. 5. Its a complete A to Z guide of this entire process, detailing out how you accomplish each ofthese steps. But it goes even further than that...With my program, you also get website templates, ad templates, email templates and more soyou dont have to create everything from scratch.Plus, youll get direct access to me through the forum and comments sections within themembers area. And if you want even more direct guidance, I have coaching packages availableto get you the one on one help you want.Before I tell you how you can find out more information on my Agents Lead Machine program,let me ask you an important question...How big of an impact would there be on your business and life if you could come into the officeeach morning with a fresh batch of people that want to meet exclusively with you?I know some of you may think thats a pipe dream, but for those who can suspend their initialskepticism, follow some simple steps and take action on them...Its a reality.If you want that reality, let me tell you how you can attain it right now. Normally, my ALMprogram is $97/month. And if you click on the products and services button on the top of mywebsite, youll be able to see the order page for this price.But I realize that a monthly commitment like that is a big step for people to take - especially ifyou are just getting to know me.So for those of you that have found this article, I want to tell you how you can take a muchsmaller commitment with me first AND find a special one time price on my ALM program thatmay entice you to enroll now anyway.Heres how it works. I put together a free video that discusses the #1 secret to generating lifeinsurance leads (or any insurance leads for that matter) online.At the end of that video, Ill make you an offer for an extremely popular training program I puttogether. You can grab that training course for a measly $7 one time investment.Its a way for you to get your feet wet and see that what I show you can really work without youhaving to make a big financial commitment.If you choose to enroll in that course, youll see a special offer on my full ALM program. Allyou have to do in order to check out all this stuff is simply click the button below: ©2012 Jason Hornung Agency, Inc. – All Rights Reserved http://lifeinsurancemarketing.info
  6. 6. ©2012 Jason Hornung Agency, Inc. – All Rights Reserved http://lifeinsurancemarketing.info

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