Honda family 4wd marketing strategies

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Marketing Plan for Honda's yet to be introduced Family 4WD, Includes comprehensive analysis, and unique recommendations like dream marketing and challenge strategy. Contact me for more information.

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Honda family 4wd marketing strategies

  1. 1. A MARKETING PLAN BY THE USUAL PROSPECTS
  2. 2. SITUATIONAL AND COMPETITOR ANALYSIS DEMANDING CUSTOMERS COST SENSITIVE , YET TECH SAVVY AND ENVIRONMENT CONSCIOUS
  3. 3. EXPLOITING THE OPPORTUNITIES <ul><li>STRENGTHS </li></ul><ul><li>GREENEST AUTOMAKER OF 2004, 2007 </li></ul><ul><li>AWARD FOR EXCELLENCE IN RESPONSIBLE ENGINEERING </li></ul><ul><li>ACCORD HYBRID WINS BEST FUEL ECONOMY IN 2006 IN $30,000 TO $45,000 CATEGORY </li></ul><ul><li>INSIGHT EARNS HIGHEST FUEL ECONOMY RATING IN 2005 </li></ul><ul><li>TECHNOLOGY OF THE YEAR IN 2002 </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>GROWING ENVIRONMENTAL AWARENESS </li></ul><ul><li>LEAST FAULTY VEHICLE </li></ul><ul><li>TECHNOVATION </li></ul>
  4. 4. MARKETING OBJECTIVES <ul><li>15% OF FAMILY SUV MARKET BY 2010 </li></ul><ul><li>IMAGE MAKEOVER </li></ul><ul><li>FROM TO </li></ul><ul><li>SUPPORT </li></ul>
  5. 5. MARKETING STRATEGIES <ul><li>PRICE STRATEGY </li></ul>
  6. 6. <ul><li>PROMOTION STRATEGY </li></ul><ul><li>CHALLENGE STRATEGY </li></ul><ul><li>‘ MEMORIES OF TOMORROW’ </li></ul><ul><li>DREAM MARKETING STRATEGY </li></ul>
  7. 9. <ul><li>PRODUCT STRATEGY </li></ul><ul><li>COUNTER “ STEREOTRAPPING” </li></ul><ul><li>FOCUS ON PERFORMANCE </li></ul><ul><li>ATTITUDE </li></ul><ul><li>FUNCTIONALITY </li></ul><ul><li>PLACE STRATEGY </li></ul><ul><li>DISTRIBUTION STRATEGIES </li></ul>
  8. 10. BUDGET
  9. 11. SCHEDULE
  10. 12. DRIVEN ON ALL FOURS POWERED BY DREAMS

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