HMI Polyphonic HIT SONG SCIENCE Recommendations

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SUGGESTED MARKETING STRATEGIES FOR HMI POLYPHONIC"S HIT SONG SCIENCE
HSS is a wonderful software to predict the chartbusting potential of a song. Record labels equate investing in a song to gambling, but with HSS the chances of losing out become negligible. HMI could not continue with due to bad marketing.

Recommendations are in point format. Email me at jhol.in.my.soul(at)gmail.com for more information

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HMI Polyphonic HIT SONG SCIENCE Recommendations

  1. 1. HMI POLYPHONIC MIXING MUSIC AND MATH SUGGESTED MARKETING STRATEGIES BY SHASANK MOHAPATRA ADVANCED MARKETING MANAGEMENT (SPRING) UTS SYDNEY
  2. 2. INTRODUCTION <ul><li>GRUPO AIA’S ($5M/Year) 1 ST FORAY INTO ENTERTAINMENT INDUSTRY </li></ul><ul><li>PHENOMENAL NEW INNOVATION : “HIT SONG SCIENCE” </li></ul><ul><li>MUSIC INDUSTRY RULED BY BIG 5 </li></ul>
  3. 3. HOW HSS WORKS
  4. 4. INDUSTRY ANALYSIS
  5. 5. COMPANY SWOT ANALYSIS
  6. 6. COMPANY ANALYSIS Porter’s 5 forces model
  7. 7. COMPANY ANALYSIS Porter’s Generic Strategies Model
  8. 8. TRACEY AND WIERSEMA’S (1995) VALUE DISCIPLINE MODEL
  9. 9. McKINSEY/GE MATRIX MODEL
  10. 10. ANSOFF MATRIX
  11. 11. SUGGESTED STRATEGIES <ul><li>TARGET MARKET- BOTTOM UP </li></ul><ul><li>PRIMARY MEDIUM OF DISTRIBUTION – INTERNET </li></ul><ul><li>FLEXIBLE PRICING STRATEGY </li></ul><ul><ul><ul><ul><li>PENETRATION PRICING FOR ARTISTS </li></ul></ul></ul></ul><ul><ul><ul><ul><li>CONTRACT PRICING FOR PRODUCERS </li></ul></ul></ul></ul><ul><ul><ul><ul><li>ROYALTY FEES STRATEGY FOR RECORD LABEL </li></ul></ul></ul></ul><ul><li>POSTIONING AS A MARKET RESEARCH TOOL </li></ul>
  12. 12. SUGGESTED STRATEGIES <ul><li>MARKETING FOCUS ON ‘ SINGLES’ LAUNCHES </li></ul><ul><li>LICENSING OPTIONS </li></ul><ul><li>HARDWARE CONVERGENCE </li></ul>
  13. 13. If music be the food of life, Play On ! THANK YOU

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