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How To Market Moea Salon Products


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How to talk about Moéa and the Key selling points to get your Tahitian Noni products into salons.

Published in: Lifestyle, Business
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How To Market Moea Salon Products

  1. 1. How to talk about Moéa: Key selling points Shaunna Sorenson, Steve Lococo and Lester Berry For more information visit:
  2. 2. Market Trends <ul><li>What does the consumer want? </li></ul><ul><ul><li>Natural hair care </li></ul></ul><ul><ul><li>Product safe for chemically treated hair </li></ul></ul><ul><ul><li>Results oriented products </li></ul></ul>For more information visit:
  3. 3. Moéa and the Market <ul><li>How does Moéa meet consumer needs? </li></ul><ul><ul><li>Natural Hair Care </li></ul></ul><ul><ul><ul><li>Key Benefits </li></ul></ul></ul><ul><ul><ul><ul><li>Paraben and sulfate free </li></ul></ul></ul></ul><ul><ul><ul><ul><li>pH balanced formulas </li></ul></ul></ul></ul><ul><ul><ul><ul><li>100% vegan </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No animal derived ingredients </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hypo-allergenic </li></ul></ul></ul></ul>For more information visit:
  4. 4. Moéa and the Market <ul><ul><li>Safe for chemically treated hair </li></ul></ul><ul><ul><ul><li>Key Benefits </li></ul></ul></ul><ul><ul><ul><ul><li>Helps protect hair color </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Safe and effective for chemically treated hair (color, relaxers, etc.) </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Cleanses hair without stripping </li></ul></ul></ul></ul></ul>For more information visit:
  5. 5. Moéa and the Market <ul><ul><li>Results oriented products </li></ul></ul><ul><ul><ul><li>Key Benefits </li></ul></ul></ul><ul><ul><ul><li>Helps repair and strengthen damaged hair </li></ul></ul></ul><ul><ul><ul><li>Unique benefits of noni </li></ul></ul></ul><ul><ul><ul><ul><li>Juice—helps purify scalp and acts as an antioxidant. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Seed oil—supports hydration and nourishment of hair </li></ul></ul></ul></ul><ul><ul><ul><li>3 systems achieves 3 different results </li></ul></ul></ul><ul><ul><ul><ul><li>Strength & Rejuvenate </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fullness & Volume </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Smooth & Hydrate </li></ul></ul></ul></ul>For more information visit:
  6. 6. Moéa and the Salon <ul><ul><li>Steve Lococo </li></ul></ul><ul><ul><li>Celebrity Stylist, Salon Owner </li></ul></ul>For more information visit:
  7. 7. Salons—Needs and Concerns <ul><li>The bottom line—salons want to increase profitability </li></ul><ul><li>New, unique products </li></ul><ul><li>Treatments—additional services to offer </li></ul><ul><li>Products that are not diverted (sold in large retail stores) </li></ul>For more information visit:
  8. 8. How does Moéa meet the needs of the salon? <ul><li>NEW product that consumers want </li></ul><ul><li>“ Tahitian Experience” with noni seed oil </li></ul><ul><li>3 easy systems—easy to integrate into </li></ul><ul><li>line of products </li></ul><ul><li>Guarantee that our products will not be diverted (sold in large retail chains) </li></ul>For more information visit:
  9. 9. The Tahitian Experience <ul><li>Shampoo hair with desired Moéa cleansing system. </li></ul><ul><li>Massage Moéa c onditioner and 3-4 drops of Noni Seed Oil into hair and scalp. Place client under dryer for 10-15 minutes. </li></ul><ul><li>While the client is under the dryer, serve a 1 oz. cup of TAHITIAN NONI ® Juice or Noni Leaf Tea. </li></ul><ul><li>Give the client a light hand massage with the Moéa Body Soufflé. </li></ul><ul><li>Rinse hair well after 10-15 minutes. </li></ul><ul><li>Hair is ready for styling with Moéa Styling Gel Crème. </li></ul><ul><li>While the client is having their hair dried or styled, give them a few Noni Soft Chews. </li></ul>
  10. 10. Moéa and the Salon <ul><ul><li>Lester Berry </li></ul></ul><ul><ul><li>Triple Diamond Pearl </li></ul></ul>For more information visit:
  11. 11. Prepare Yourself <ul><li>Learn about the product and how to market it </li></ul><ul><li>Purchase the products and try them yourself—have your own story </li></ul><ul><li>Believe in the product </li></ul>For more information visit:
  12. 12. Know Your Market <ul><li>Identify types of salons you are approaching and who makes purchasing decisions </li></ul><ul><ul><li>Corporate—decisions are made by corporate purchasers </li></ul></ul><ul><ul><li>Medium/small size—best market to start with </li></ul></ul><ul><ul><li>— Individual stylists who rent chairs </li></ul></ul><ul><ul><ul><li>They make purchasing decisions, buy their own backbar and retail product </li></ul></ul></ul>
  13. 13. Approaching Stylists <ul><li>Identify days when stylists are most available—usually Tuesdays and Wednesdays </li></ul><ul><li>Identify salons in specific areas and stop by or call to set up appointment </li></ul><ul><ul><li>Find out which type of salon it is </li></ul></ul><ul><ul><li>Ask for owner (or one who makes purchasing decisions) and introduce yourself </li></ul></ul>For more information visit:
  14. 14. Approaching Stylists <ul><li>If they ask you to approach them in their working space, talk to them in one liners: </li></ul><ul><ul><li>Short, to-the-point lines about key benefits </li></ul></ul><ul><li>Leave samples and ask permission to re-contact them. “I’ll be in the area next Tuesday, can I stop by to visit and see how you liked the sample?” </li></ul>For more information visit:
  15. 15. Approaching Stylists <ul><li>Talk to stylist loud enough so customer can hear about quality of product—creating a demand so the customer will want to buy. </li></ul><ul><li>When asked about price, do not disclose price in front of customers—hold price sheet for stylist to see. Stylists do not want customer to know wholesale price. </li></ul>For more information visit:
  16. 16. Tips for Success <ul><li>Dress professionally—gains respect, sets us apart as a professional company and product. </li></ul><ul><li>Prepare short one-liners that will sell the product. </li></ul><ul><li>Act confidently! </li></ul><ul><li>Complement them for using “X brand” but continue to educate them on the benefits of Moéa. </li></ul>
  17. 17. Additional Service Treatments <ul><ul><li>Salons are looking for “add on services” to offer </li></ul></ul><ul><ul><ul><li>The “Tahitian Experience” deep conditioning treatment </li></ul></ul></ul><ul><ul><ul><li>Noni Seed Oil </li></ul></ul></ul><ul><ul><ul><ul><li>Can be used as a hot oil treatment </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A few drops can be added to chemical treatments </li></ul></ul></ul></ul>For more information visit:
  18. 18. The Facts <ul><li>Spa quality hair care </li></ul><ul><li>These products are great for chemically treated hair (color, relaxed, permed) </li></ul><ul><li>Works great on hair—period </li></ul><ul><li>Safe and healthy for hair and scalp </li></ul><ul><li>Plant proteins are light and penetrate hair shaft—they do not coat hair shaft and weigh it down </li></ul>For more information visit: