My Task: Organic Tequila<br />Develop a new tequila product, name, and marketing strategy aimed at 21-30 year old young professionals,<br />the “20 somethings.”<br />
The Big Picture<br />There is more of a focus on being healthy than ever before.<br />Drinking tequila is NOT conducive to a healthy lifestyle, but people drink it anyway.<br />The tequila industry continues to show a strong growth in market size. It could be even BIGGER.<br />
Where Do We Fit?<br />Our mission is to show people that they can continue drinking tequila, but in a healthier manner.<br />
Target<br />The aspiring professional, still in the midst of transitioning from the freedoms of college to the structure of professional life.<br />They are health conscious, ambitious and eager to prove themselves.<br />
Target<br />But don’t be fooled, they are looking for a means to unwind from their daily grind.<br />They want to succeed in their work life, and their nightlife.<br />+<br />
The Problem<br />These young professionals consume adult beverages on a regular basis, but too often pay the price the next day.<br />
The Insight<br />They are looking to hang on to some of the freedoms of their pre-professional lives.<br />
We can give them what they need…<br />A tequila that <br /> fits their lifestyle.<br />Now they can say “We have one.”<br />It’s called Segura.<br />
Competition: What We Promise<br />It may not taste as smooth as Patron<br />It may not inspire you with a Captain<br />Segura promises that you will enjoy yesterday without losing tomorrow.<br /><ul><li>100% Distilled ensures the highest quality.
Organic ingredients mixed with natural herbs aid in easy digestion.
The result: an easy wake up the next morning.</li></li></ul><li>What We Are<br />Segura is smart, confident and most importantly, balanced.<br />Segura enables you to hold onto some of the freedoms in your life.<br />
THE END<br />Thanks for checking out my Tequila Creative Brief!<br />Feel free to leave any feedback you have in the comments section of my YouTube video! <br />