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Minneapolis digital-marketing-seo-sem-ppc-services-jeannie-hill-sept-2016

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Minneapolis digital marketing services. Both earned and paid search opportunities in the Google Knowledge Graph rely on Google structured data. Panda, Penguin and RankBrain algorithms. Accelerated Mobile Pages: Google's AMP project. AMP forces web developers to think about page construction or about what really matters to a mobile site visitor. Minneapolis digital teams that generate leads on-line. Invest in long-term marketing, focus on building your brand, your authority, and your online presence naturally.

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Minneapolis digital-marketing-seo-sem-ppc-services-jeannie-hill-sept-2016

  1. 1. Minneapolis Digital Marketing & SEO By Jeannie Hill
  2. 2. Algorithms: Prepare Sooner Vs Later
  3. 3. Paid Search Opportunities in the Google Knowledge Graph • Mobile advertisers can highlight an in-store promotion or offer • Buyers can search local inventory to see if an item is in-stock • Immediate access to product list • Reviews and ratings assure prospective buyers
  4. 4. Organic Search Opportunities with Structured Data • Rich snippets • Featured snippets • Quick answers • Rich cards • Knowledge Graphs • Sitelinks Search Box • Navigational Breadcrumbs • Video and image thumbnails Structured data is a great way to create more search engine-friendly signals, which can indirectly impact search rankings.
  5. 5. Penguin, Panda, RankBrain • Moved to real time • Date to be announced shortly • Relies on Schema • Extensible markup • Benefits both earned and paid search
  6. 6. Accelerated Mobile Pages • Faster page load times • Improves mobile performance • AMP forces web developers to think about page construction or about what really matters to a mobile site visitor. • Modular design that users prefer eBay pilots AMP for ecommerce
  7. 7. Advanced Optimization: Google Knowledge Graph
  8. 8. “Your technology has to plan at the world ahead of you, not at the world you see.” ~ Ray Kurzweil, Google’s Directory of Engineering
  9. 9. Know your search volume on a keyword. Cannot use one single signal or infant silo. Solve problems with one topic person page. Make your page’s semantic field wider; use as many synonyms as possible. Fact extraction rather than web crawling. Search is no longer monolithic. Use phrases that often co-exist together and are related.
  10. 10. HTTPS vs HTTP Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP
  11. 11. Mobile Search Optimize for Mobile “AMP documents are from the ground up designed to be efficiently pre- renderable.” Google Accelerated Pages Project
  12. 12. “If you do something that helps us to our job, we will reward you for it” ~ Google on structured data Establishes who is an authority of a topic ~ Google on Authorship
  13. 13. Teams Create A Winning SEO Strategy The rules have changed a lot and there are fewer “easy wins.” You have to invest in long term marketing, focus on building your brand, your authority, and your online presence naturally. It takes a full team. SEO influences every part of a businesses on- line profile. "I have discovered that patience for SEO to develop is not the ability to wait, but the ability to be smart and keep a good attitude while waiting."
  14. 14. Google Tag Manager • Makes extracting values from DOM elements easier • Reduces need to add to developers and web designers workflow • Ideal to stage and test tags before deployment • Way to implement core structured data efficiently and with minimal technical overhead • Used with more than just Google products. Has predefined tags, Marin, comScore, AdRoll, Facebook, YouTube videos, print tracking, AJAX form submissions, etc. • Used not only for your website, but also for your iOS and Android apps
  15. 15. Hill Web Creations LLC Marketing Consultant: PPC/SEO/SEM, Search Marketing, Web Optimization Marketing Manager, & Google Business Consultant https://www.linkedin.com/in/jeanniehill1
  16. 16. Ask about our web diagnostic services! 651-206-2410

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