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Before the Serious Stuff
Minneapolis Digital Marketing & SEO
By Jeannie Hill
Hummingbird Is:
• Advanced Conversational Search
• Entity Search
• Co-occurrence & Related Keywords
• Trust Authentication...
Google Attacks “Cheating” Tactics
• Parasite Hosting
• Google
Booming
• Cloaking
• Redirects https://plus.google.com/+Razv...
Who Said?
“The Knowledge Graph is definitely something we are
going to use. Because if you’re going to model what
language...
“Your technology has to plan at the
world ahead of you, not at the world you see.”
~ Ray Kurzweil, Google’s Directory of E...
Know your search volume on a
keyword.
Cannot use one single signal or infant
silo.
Solve problems with one topic
person pa...
Natural Link Building
“Natural links to your site develop as part of the dynamic nature of the web when
other sites find y...
Keep A Big Picture Perspective
Some Days You’re Up Some Days You're Down
Determine what to do now to start
preparing for t...
PAUSE
Google figures out the intent of the inquiry. They rephrase what
you stated that may be actually enhanced and serve up the...
Repurpose Your Content
Courtesy of bluepolointeractive.com
Use Moz Fresh Alert
Cast A Wider Net To Engage More
Viewers
What Happened
yesterday?
What is happening today?
What will happen
tomorrow?
Are Press Releases Still Relevant?
• Traditional releases
announce real news
• Marketing-driven
releases chronicle
everyda...
Schema Metadata Corrections
http://www.google.com/webmasters/t
ools/richsnippets
Schema Metadata Corrections
Double check your CMS Editor;
May need to use Developer tools
Nest Your Schema Metadata Correctly
Event
- name <--> field title
- startDate <--> field date (from date)
- endDate <--> f...
SEO Driven Content
Write what resonates
behind searches
What to do:
• Write what is unique.
• Write what is special
• Writ...
“If you do something that helps us to
our job, we will reward you for it” ~
Google on structured data
Establishes who is a...
Teams Create A Winning SEO Strategy
The rules have changed a lot and there are
fewer “easy wins.”
You have to invest in lo...
Ask about our web diagnostic services!
651-206-2410
Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill
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Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 1 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 2 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 3 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 4 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 5 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 6 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 7 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 8 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 9 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 10 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 11 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 12 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 13 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 14 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 15 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 16 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 17 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 18 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 19 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 20 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 21 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 22 Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill Slide 23
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Minneapolis Digital Marketing & SEO:

How the Google Hummingbird algorithm changed search engine optimization and impacts business websites. The importance of natural link building, web content, keywords, and structured schema data. Marketers who use advanced conversational search help search engines match web pages to user intent.

Hill Web Marketing offers an explanation of what is happening with Google authorship, Google Knowledge graph, and how to repurpose content to increase online visibility. Finding the sweet spot of where your social graph, website's link graph and knowledge graph intersect.

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Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill

  1. 1. Before the Serious Stuff
  2. 2. Minneapolis Digital Marketing & SEO By Jeannie Hill
  3. 3. Hummingbird Is: • Advanced Conversational Search • Entity Search • Co-occurrence & Related Keywords • Trust Authentication Via Co-citation • Authorship & Structured Schema Data • Universal Search Built Via Repurposed Content “Google’s Hummingbird change is really the biggest overhaul in 12 years. 95% of published content about it was poor. “ ~ Michael Marshall of NC Search Engine Academy
  4. 4. Google Attacks “Cheating” Tactics • Parasite Hosting • Google Booming • Cloaking • Redirects https://plus.google.com/+RazvanGavrilas/posts
  5. 5. Who Said? “The Knowledge Graph is definitely something we are going to use. Because if you’re going to model what language is saying, you have to link into the knowledge base of all the concepts and it already has many of the relationships. Developing a way to represent and model the sematic content of document to do a better job of search and answering questions.”
  6. 6. “Your technology has to plan at the world ahead of you, not at the world you see.” ~ Ray Kurzweil, Google’s Directory of Engineering
  7. 7. Know your search volume on a keyword. Cannot use one single signal or infant silo. Solve problems with one topic person page. Make your page’s semantic field wider; use as many synonyms as possible. Fact extraction rather than web crawling. Search is no longer monolithic. Use phrases that often co-exist together and are related.
  8. 8. Natural Link Building “Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.” ~ Google
  9. 9. Keep A Big Picture Perspective Some Days You’re Up Some Days You're Down Determine what to do now to start preparing for the future. Don’t be fooled by ambiguities. Know your Information Architecture. Content needs to be: 1. Structured 2. Focused 3. Organized 4. Timely
  10. 10. PAUSE
  11. 11. Google figures out the intent of the inquiry. They rephrase what you stated that may be actually enhanced and serve up the answer.
  12. 12. Repurpose Your Content Courtesy of bluepolointeractive.com
  13. 13. Use Moz Fresh Alert
  14. 14. Cast A Wider Net To Engage More Viewers What Happened yesterday? What is happening today? What will happen tomorrow?
  15. 15. Are Press Releases Still Relevant? • Traditional releases announce real news • Marketing-driven releases chronicle everyday developments • Online releases specifically influence SEO. “When developed strategically, their opportunities, appeal, and benefits are expanding along with the groups of various influencers and consumers who rely on them for relevant information.”
  16. 16. Schema Metadata Corrections http://www.google.com/webmasters/t ools/richsnippets
  17. 17. Schema Metadata Corrections Double check your CMS Editor; May need to use Developer tools
  18. 18. Nest Your Schema Metadata Correctly Event - name <--> field title - startDate <--> field date (from date) - endDate <--> field date (to date) - location / Place -- address / PostalAddress --- streetAddress <--> field street address --- addressLocality <--> field city --- addressCountry <--> field country -- geo / GeoCoordinates --- latitude <--> field latitude --- longitude <--> field longitude
  19. 19. SEO Driven Content Write what resonates behind searches What to do: • Write what is unique. • Write what is special • Write what people understand in your niche and geo target area. • Use “things” versus “strings”. Avoid just putting words on a page and adding keywords in your sentences
  20. 20. “If you do something that helps us to our job, we will reward you for it” ~ Google on structured data Establishes who is an authority of a topic ~ Google on Authorship
  21. 21. Teams Create A Winning SEO Strategy The rules have changed a lot and there are fewer “easy wins.” You have to invest in long term marketing, focus on building your brand, your authority, and your online presence naturally. It takes a full team. SEO influences every part of a businesses on- line profile. "I have discovered that patience for SEO to develop is not the ability to wait, but the ability to be smart and keep a good attitude while waiting."
  22. 22. Ask about our web diagnostic services! 651-206-2410
  • LLfredrickson

    Aug. 7, 2016
  • jhill510

    Aug. 7, 2016

Minneapolis Digital Marketing & SEO: How the Google Hummingbird algorithm changed search engine optimization and impacts business websites. The importance of natural link building, web content, keywords, and structured schema data. Marketers who use advanced conversational search help search engines match web pages to user intent. Hill Web Marketing offers an explanation of what is happening with Google authorship, Google Knowledge graph, and how to repurpose content to increase online visibility. Finding the sweet spot of where your social graph, website's link graph and knowledge graph intersect.

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