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Explorations From My Social Media Generation

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Ponencia del Mtro. Jorge Alberto Hidalgo Toledo presentada en el marco del Encuentro de la Media Ecology Association en Saint Louis Missouri, 2009

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Explorations From My Social Media Generation

  1. 1. <ul><li>Explorations from </li></ul><ul><li>My Social Media Generation </li></ul>Applied Communication Research Center (CICA) Communication Faculty Universidad Anáhuac Jorge A. Hidalgo Toledo [email_address] June, 2009
  2. 2. CONTENT <ul><li>Who are part of this generation ? </li></ul><ul><li>How can we define it? </li></ul><ul><li>What are their motivations? </li></ul><ul><li>What is the point for them to connect and collaborate? </li></ul>
  3. 3. (Don Tapscott) “ Virtual communities are the new glue that binds their social networks. They are now moving this ethos to interactive areas of daily life such as work, education and consumption ” Fuente: Tapscott, D. & Williams (2007) Wikinomics: la nueva economía de las multitudes inteligentes. España: Paidós
  4. 4. CARACTERÍSTICAS DEL CIUDADANO HIPERMEDIAL <ul><li>They are looking for a peer to peer relationship </li></ul>MTV Generation Click y GenTxt Net Generation Media Generation My Media Generation My Social Media Generation <ul><li>Hyperconnected and permanently online </li></ul><ul><li>Deeply committed with social media </li></ul><ul><li>Hungry of expression </li></ul><ul><li>Trust is their main digital capital </li></ul><ul><li>Nomads of virtual communities </li></ul><ul><li>Socially conscious and globally-oriented </li></ul><ul><li>Respectful of diversity </li></ul><ul><li>Analytical and creative </li></ul><ul><li>They want to be loved, rich and famous </li></ul>Generation highly mediated
  5. 5. FEATURES FROM MY SOCIAL MEDIA GENERATION Fuente: basado en Rheingold, H. (2004) Multitudes inteligentes: La próxima revolución social (Smart Mobs), Barcelona: Gedisa Ito, M. (2001) Mobile phones, Japanese youth, and the re-placemente of social contact. Boston: Society for the Social Studies of Science Meetings Características <ul><li>Telephone tibes </li></ul><ul><li>Space for private communication </li></ul><ul><li>Communicate outside the parental control </li></ul><ul><li>Spaces of intimacy, personalized, portable, accessible from anywhere </li></ul><ul><li>Variable &quot;I think of you&quot; </li></ul><ul><li>The content is not important. </li></ul><ul><li>The message has meaning in itself; shows the esteem to the other. </li></ul><ul><li>Ability to make decisions on the go </li></ul><ul><li>Are linked and always present </li></ul><ul><li>Through Social Media they express hatred, gossip, put to test their limits, they act as intermediaries and they express wishes </li></ul>
  6. 6. FEATURES FROM MY SOCIAL MEDIA GENERATION Fuente: Kasasniemi, E. Rautianen, P. (2002) Mobile culture of children and teenagers in Finland, en Aakhus, M y Katz, J. Perpetual contact: Mobile communication, private talk and public performaance. Cambridge: Cambridge University Press Mäenpäa, P. (2001) Mobile communication as a way of urban life en Gronow, J y Warde, A. Ordinary Consumption. Londres: Routledge . Características <ul><li>It is a way of sharing a moment in real time </li></ul><ul><li>Sense of sharing life continuously </li></ul><ul><li>It is a symbol of status, membership, shows their integration into social networks </li></ul><ul><li>Build relationships and gain greater sense of independence and community </li></ul><ul><li>It is a form of courtship in which there is no risk of rejection face to face </li></ul><ul><li>It is a form of socialization messages </li></ul><ul><li>Customization is a group exhibition </li></ul><ul><li>The conversation is a symbol of commitment and loyalty </li></ul>
  7. 7. FEATURES FROM MY SOCIAL MEDIA GENERATION Fuente: Tapscott, D (1998) Creciendo en un entorno digital: la Generación Net, Bogotá: McGrawHill Boyd, D. (2007) “ Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life“Youth, Identity, and Digital Media Volume (ed. David Buckingham). Cambridge, MA: MIT Press. Características <ul><li>They grew up in an interactive environment </li></ul><ul><li>Value the right to privacy, to have opinions and express them </li></ul><ul><li>They want to be treated fairly </li></ul><ul><li>Internet is their private space: don’t consider their home as &quot;their space“ </li></ul><ul><li>Teens have increasingly less access to public spaces </li></ul><ul><li>On the Internet are free to manage their interactions, networks and identities </li></ul><ul><li>Followers may have them as friends </li></ul><ul><li>Learning the rules of social life: status, respect, trust and Gossip </li></ul><ul><li>They want everything instantly </li></ul>
  8. 8. FEATURES FROM MY SOCIAL MEDIA GENERATION <ul><li>They seek an emotional connection </li></ul><ul><li>Youtube : Broadcast your self. </li></ul><ul><li>Facebook: Socialcast. </li></ul><ul><li>Twitter : Mindcast. </li></ul><ul><li>Flickr: sharecast. </li></ul><ul><li>Myspace: Emotionalcast. </li></ul><ul><li>Blogger: Lifecast. </li></ul>
  9. 9. FEATURES FROM MY SOCIAL MEDIA GENERATION The social rules The network is their living space:  welcoming, attractive, they can make public manifestation of their identity Everything has become so attractive …
  10. 10. FEATURES FROM MY SOCIAL MEDIA GENERATION <ul><li>Their main motivation is the interconnection </li></ul>Fuente: Truly, madly, deeply engaged. Global Youth, Media and Technology, 2005 M usic Internet Mobile Devices Video games Community  (membership) Personalization  (identity) Self expression (Graphite the world with their voice)

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