Adventure & Outdoor Education Entrepreneur


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This is a presentation on how to start your own adventure/outdoor education business. It was part of the AEE - NE Regional conference in 2008.

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  • This is excellent information! The outdoor economy has continued to show strong growth right through the recession. I have been involved in building a number of outdoor businesses and have watched many come a go. The advice in this presentation is solid. Many people get into the business because they love the outdoors. They soon realize that running an outdoor business, has more to do with leadership, negotiation, marketing, and administration than it does how to roll a kayak. The reading suggestions are also excellent. There are some essential skills one must develop in order to be a successful entrepreneur. Building a team that is strong in the areas that the entrepreneur is not are essential. Even though this presentation was created in 2009, it is still relevant today.
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Adventure & Outdoor Education Entrepreneur

  1. 1. AEE Northeast Regional Conference April 13, 2008 Adventure Entrepreneur By: José H. González
  2. 2. <ul><li>Introduction </li></ul><ul><li>Definitions </li></ul><ul><li>Profile </li></ul><ul><li>Companies mission statements </li></ul><ul><li>Intraprenuer - Outward Bound Caribbean Semester Course </li></ul><ul><li>Business plan – Aire Libre </li></ul><ul><li>Workshop deconstruction </li></ul>
  3. 3. <ul><li>Learning outcomes: </li></ul><ul><li>Participants will develop a draft for a new experiential education program </li></ul><ul><li>Participants will learn how to apply the knowledge from the entrepreneur field and the business sector into the experiential education </li></ul><ul><li>Participants will explore what it takes to start a new experiential education program </li></ul>
  4. 4. <ul><li>2.9 million businesses were launched in 1997, involving nearly 4 million people. Another 1 million people purchased 700,000 existing businesses that year </li></ul><ul><li> </li></ul>
  5. 5. More than two-thirds start in the owner's home, and only 21% initially employ someone besides the owner
  6. 6. The National Federation of Independent Business estimates that over the lifetime of a business, 39% are profitable, 30% break even, and 30% lose money, with 1% falling in the &quot;unable to determine”
  7. 7. <ul><li>Adventure is an activity that comprises risky, dangerous and uncertain experiences. </li></ul><ul><li>Entrepreneurship: Involves the recognition of opportunities (needs, wants, problems, and challenges) and the use of resources to implement innovative ideas for new, thoughtfully planned ventures. </li></ul>
  8. 10. <ul><li>Dreamers </li></ul><ul><li>Live in the future </li></ul><ul><li>Risk takers </li></ul><ul><li>Self-Control </li></ul><ul><li>Self-Confidence </li></ul><ul><li>Comprehensive Awareness </li></ul><ul><li>Realism </li></ul><ul><li>The last 4 characteristics were taken from : </li></ul>
  9. 11. <ul><li>ENTREPRENEUR </li></ul><ul><li>INSTRUCTOR </li></ul>
  10. 12. <ul><li>Self-Employed </li></ul><ul><ul><li>Owns a job </li></ul></ul><ul><ul><li>Example - An outdoor educator that works for several companies </li></ul></ul><ul><ul><li>You make a per diem salary, therefore your profit is limited to your skills and your time. </li></ul></ul><ul><ul><li>You do everything in the business. </li></ul></ul><ul><li>Business owner </li></ul><ul><ul><li>Owns a system or structure that is run by other people </li></ul></ul><ul><ul><li>Example – For profit summer teenagers outdoor education programs </li></ul></ul><ul><ul><li>The profit is dependent on the business performance, there is no limit </li></ul></ul><ul><ul><li>You manage other people that do the work for you </li></ul></ul>
  11. 14. <ul><li>The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests. </li></ul>Google's mission is to organize the world's information and make it universally accessible and useful.
  12. 15. <ul><li>Outward Bound Mission Statement </li></ul><ul><li>''To inspire character development and self-discovery in people of all ages and walks of life through challenge and adventure, and to impel them to achieve more than they ever thought possible, to show compassion for others and to actively engage in creating a better world.&quot; </li></ul>
  13. 17. <ul><li>“ The extent to which you begin with the end in mind often determines whether or not you are able to create a successful enterprise” </li></ul><ul><li>-Stephen R. Covey </li></ul><ul><ul><li>Jigsaw initiative </li></ul></ul>
  14. 20. <ul><li>Outward Bound Caribbean Semester </li></ul><ul><li>Definition- Is the practice of entrepreneurial skills and approaches by or within a company or at home. </li></ul><ul><ul><li>Employees, perhaps engaged in a special project within a larger firm are supposed to behave as entrepreneurs, even though they have the resources and capabilities of the larger firm to draw upon. (Retrieved on march 20 th of 2008 from </li></ul></ul>
  15. 21. 1.Description of the program 4. Activities to be used in the program 5. Hazards of the new program environment 2. Screening and preparation of the participants 3.Staffing 6. Special hazards posed by the participant population 8. Equipment requirements 7. Procedures to deal with the hazards 9. Transportation requirement 10. Emergency procedure 12. Subcontracting of equipment or services 11. Emergency communication
  16. 22. <ul><ul><li>Corporate Teambuilding and/or Challenge course programming </li></ul></ul><ul><ul><li>Wilderness Expedition </li></ul></ul><ul><ul><li>Women Only Courses </li></ul></ul><ul><ul><li>Summer Camp </li></ul></ul><ul><ul><li>Adventure Therapy </li></ul></ul><ul><ul><li>Others </li></ul></ul>
  17. 24. <ul><ul><li>Executive summary </li></ul></ul><ul><ul><li>The company </li></ul></ul><ul><ul><li>Products or services </li></ul></ul><ul><ul><li>Market and Competitors </li></ul></ul><ul><ul><li>Sales and Marketing </li></ul></ul><ul><ul><li>Operations </li></ul></ul><ul><ul><li>Finances </li></ul></ul>
  18. 25. <ul><li>Read the chapter assigned and use the following key to code your text: </li></ul><ul><ul><li>Questions-? </li></ul></ul><ul><ul><li>Inferring - I </li></ul></ul><ul><ul><li>New knowledge – N </li></ul></ul><ul><ul><li>Underline - ……. </li></ul></ul>
  19. 26. <ul><li>Justification </li></ul><ul><li>Products and services </li></ul><ul><li>Location </li></ul><ul><li>Incorporation </li></ul>
  20. 27. <ul><li>Who are your customers </li></ul><ul><li>Who is the competition </li></ul><ul><li>Price of sale </li></ul><ul><ul><li>Breakeven point </li></ul></ul><ul><ul><li>Markup </li></ul></ul><ul><li>Advertising and PR </li></ul>
  21. 28. <ul><li>Background-Personal </li></ul><ul><li>Staffing and Management </li></ul><ul><li>SWOT analysis </li></ul><ul><li>Hiring and training </li></ul><ul><li>Salaries </li></ul>
  22. 29. <ul><li>Starting budget </li></ul><ul><li>Operating budget </li></ul><ul><li>Capital equipment list </li></ul><ul><li>Balance sheet: </li></ul><ul><ul><ul><li>Assets – Liability = Net worth </li></ul></ul></ul><ul><li>Breakeven analysis </li></ul><ul><li>Pro Forma Income projection and cash flow </li></ul><ul><li>Accounting and inventory control </li></ul>
  23. 30. <ul><li>10 minutes before we start with the silent gallery, follow by the presentations. </li></ul>The business Marketing plan Management plan Financial plan
  24. 31. <ul><li>Examples </li></ul><ul><ul><li>Roberto Clemente Park </li></ul></ul><ul><ul><li>Weed and Seed at risk program </li></ul></ul><ul><ul><li>Windsor Mountain </li></ul></ul><ul><ul><li>Villa Campestre </li></ul></ul>
  25. 32. <ul><li>Register your company and register your website as soon as possible. </li></ul><ul><li>Purchase a copy of the books Administrative Practices of AEE Accredited Programs and the AEE Manual of Accreditation Standards for Adventure Programs. </li></ul><ul><li>Take an accounting class and then hire an accountant. </li></ul>
  26. 33. <ul><li>Read about the legal issues facing the industry ( ) you are in and then hire a lawyer. </li></ul><ul><li>Incorporate your business </li></ul><ul><li>Start at least one partnership </li></ul><ul><li>Explore the following companies for insurance policy: K&K, WOGA and Stratus </li></ul>
  27. 34. <ul><li>Always pay with checks (it is easy for your CPA) or with your business visa/master card (it will give you the miles you need to go to Patagonia) </li></ul><ul><li>Offer free short programs to potential clients and let them ask you for more – and pay for it next time! </li></ul><ul><li>It is easier to retain a client than it is to recruit a new one. </li></ul>
  28. 37. <ul><li> - Good advice for start-ups. They have a good podcast as well. </li></ul><ul><li> - Excellent website with many ready-made business forms. They have a good podcast as well. </li></ul><ul><li> - Good business plan outline and example. </li></ul>
  29. 39. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  30. 40. Presentation topic Teaching strategy Materials Instructors notes Entrepreneur profile BBK Pictures of entrepreneur and experiential educators Make sure to ask participant to use the worksheet to record their ideas Mission Statements Creative writing Examples of mission statements Frontload the initiative with Outward Bound mission statement How to start your own program Jigsaw Caribbean semester brochure Divide the group into subgroups of 6 participants Business plan 1. Questioning, inferring, new knowledge 2. Read out loud All 4 chapters of Aire Libre’s business plan Divide the current group by business plan chapters into four groups Business plan Gallery Newsprint Give them 5 minutes to have a silent gallery and then discuss the new business by having each group present their business
  31. 41. Cheers, José Now it's your turn to start your own experiential education business!