Web101min

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Some basic tips to help establish a web identity.
(Edited from) As given to the local diocese of the Anglican Church of Canada.

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  • ? Why not manage through diocese ?
  • As with every important initiative, it needs to be evaluated for effectivenessGoogle & Facebook tools tell you how many people viewed what pageOther demographic info as well
  • Web101min

    1. 1. Websites 101 (aka – get ur web on for $8/m) The Anglican Diocese of New Westminster
    2. 2. Before You Start  What’s your story?  What do you want people to know?  What are they looking for?  What’s your vision?  How does it all align  Part of planned Communications Strategy? The Anglican Diocese of New Westminster
    3. 3. Audience  Members of the Parish  Seekers  Tourists  Other Potential Visitors  Those who are looking for resources The Anglican Diocese of New Westminster
    4. 4. Background Info (context <> ego)  John Warren - 'jhewarren' online, digizee – Digital Zebra Media  Cradle Anglican  Parishioner @ St John Port Moody since ~'09  Synod / Web / Choir / CommComm < 1y / EfM Y1  TCS '83, Head Chorister, JB Considered theology (like father), acting instead  Searching SBNR ~20y through 20s & 30s  > 20y in Tech  8y @ MDSI (now Ventyx, mWFMS)  PG&E, Peoples, BG Trans, eircom, Bravida/Telenor, Equitable, Questar/MF, ...)  5y @Creation (CEM)   Leadership Team (10 person VLT chaired by GM) ... Coinstar, SW, Philips (TIR), Select Comfort, Response Bio The Anglican Diocese of New Westminster
    5. 5. Web Overview Server  Where your site is hosted Services  Delivery and Management Content  What are you presenting The Anglican Diocese of New Westminster
    6. 6. Your Server Domain Name  How People find you on the web Hosting Package  Where your content resides  Suite of tools <$100/yr The Anglican Diocese of New Westminster
    7. 7. Server (cont’d)  2 that I recommend  Price point to performance and services  Hostmonster  http://www.hostmonster.com/track/proxim in  D - Domain  http://www.domain.com/join/index.bml?AffID=719954 The Anglican Diocese of New Westminster
    8. 8. Services  Manage and deliver the content  Wordpress  CMS – Content Management  Open Source – Evolving  Plugins, templates, tools  Analytics  Track effectiveness of content The Anglican Diocese of New Westminster
    9. 9. Content Basic Information  Address, Phone, Hours “Personal” Information  Beliefs, Affiliations Baleline Value  Events, Updates, Articles The Anglican Diocese of New Westminster
    10. 10. Do these look familiar? The Anglican Diocese of New Westminster
    11. 11. Social Media Generic Term Many variants Constantly evolving Any method of connecting  Website, Facebook, Twitter, RSS  …email The Anglican Diocese of New Westminster
    12. 12. Effort Objective to minimize effort  Incl. up front and ongoing Write once Post to Web Let tools do grunt work The Anglican Diocese of New Westminster
    13. 13. Mobile More powerful Always on hand ~> more usage  75% of all web traffic The Anglican Diocese of New Westminster
    14. 14. What happens if you are not mobile friendly? The Anglican Diocese of New Westminster
    15. 15. Mobile … Mobile screen sizes  Need to adapt (right tools) Mobile first ~> mobile only  Desktops adapt more easily … or lose the engagement The Anglican Diocese of New Westminster
    16. 16. Tracking Needs monitoring & evaluation  Like any initiative There are tools to handle this  Easy to activate How many people viewed what Other details as well  Demographics The Anglican Diocese of New Westminster
    17. 17. Review Overview Website resources Social Media, Effort, Mobile Tracking, Support The Anglican Diocese of New Westminster

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