Search engine optimization is evolving with
many changes post Google panda and penguin
updates. In simple terms SEO is nothing but
optimizing your website for the search engine.
Google is the most efficient search engine
bringing maximum web traffic for your
website. Google sensed the fact that many
websites do black hat SEO or illegal SEO by
means of various techniques like keyword
stuffing, doorway pages, link spamming. Thus
Google introduced panda update to slash
content spamming and penguin update to
slash link or web spamming.
Link building is one of the most
sought and effective off page
SEO procedure. One of the
effective ways to build quality
links is guest blogging.
Guest blogging and getting links
from quality guest blogging sites
is an white hat seo technique that
does not lead to penalizing your
Guest Blogging or Guest Posting
- is another term of Blogging in which an
individual contribute and share his
experience and content through someone
else website or blog
Benefits of Guest Blogging
Opportunity to connect with the other
Improved search engine optimization
Determining your guest post domain
- Firstly you need to identify your web
domain’s niche topics. For example if
your website is about cars, you can post
guest blogs explaining latest model cars,
car brands, car accessories and so on. So
you need to list out the keywords or
content domain around which you need
to pen your blogs.
- Now that you have your list of topics, you
need to search for popular blogs with
relevance to your domain space and allow
guest blogging. Consequently you will get a
few relevant guest blogging sites.
Tips to search blogs accepting guest post
keyword “submit a guest post”
keyword “guest post”
keyword “guest post by”
keyword “accepting guest posts”
keyword “guest post guidelines”
- You need to determine the quality of the guest
blogging sites you have collected with respect
to their Google page rank, traffic status, activity
status, member count and visibility in search
Page rank analysis
- Google rates websites based on their
performance, back links and relevance. Then it
ranks the website from 0 to 10, 10 being the
highest page rank. You can check the page rank
of the guest blogging site with tools like
- Only if there is considerable
traffic to the guest sites, you will
be able to generate traffic to your
website through your backlink.
The traffic statistics for the guest
post site can be determined using
sites like www.compete.com.
- Go for guest blogging sites that have
recent activity and good readership. This
can be determined by checking the date
of the recent posts.
7. Member count
- Select blogging sites that have good
member counts. You may follow or share
your posts to relevant members and
create more visibility to your blog posts.
Posting guest blogs
- After all the research you would have
zeroed in one a few guest blogging sites.
Firstly register with these sites by using
the sign up form. These sites offers a
contact form or provides an email ID
through which you can send your
content and post review you may have
your post published after moderation.
Always go for high Page rank sites ranging
from PR4 and above.
Link back to relevant webpage in your
website which may not necessarily be your
index page. Link back to webpage in your site
that adds value to your blog topic.
Keep your content informative. If at all you
want to include some advertising or marketing
stuff do it in the ratio of, info content 80% and
marketing content 20%.
Do not rewrite existing
content. Post only original content if
you really wish to promote your
Do not include too many links to
your website. Use only two or one
contextual link, linking back to your
Advantages of Guest Blogging
Increase in traffic
Helping other blog
Reach to new audience
Advertizing and marketing
Better writing experience and skills
High quality content of your blog
Increase in blog exposure
Disadvantages of Guest Blogging
Annoy potential readers
Low grade content
Irrelevant posting and blogging
Time is money
No true identity
Follow guest blogger rules