Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Consumer buying journey

940 views

Published on

This document describes consumer shopping experience

Published in: Marketing
  • Download or read that Ebooks here ... ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ,Download or read Ebooks here ... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • -- DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT -- ......................................................................................................................... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... (Unlimited)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • -- DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT -- ......................................................................................................................... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... (Unlimited)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Consumer buying journey

  1. 1. Consumer e-Shopping Experience Map Awareness Compare Purchase DeliveryStages Doing Thinking Feeling Consumer Buying Journey Experienc e Opportunities Search Research life-style, Trend watching  나도 저런 Life를 살고 싶다….  요즘 가장 Hot한 Trend가 뭐지?  오늘 쇼핑할 만한 상품이 없을까?  같은 상품이 더 싼 곳이 있나?  적당한 가격이면 귀찮게 가격비교 하지 말고 그냥 여기서 구매할까?  Instagram의 저 상품은 어디서 팔지? Guiding Principles Time Poor Consumer들은 Shopping 할 시간적 여유가 많지 않아 e-Commerce 이용을 선호  내가 받을 수 있는 할인 및 Benefit을 모두 받았겠지? Search/Review blogs Compare price  Consumer Style과 상관없는 복잡 하고 다양한 상품 전시 중심  가격비교/ Size/ 질감 확인의 어려움 존재  Contents와 Commerce의 단절로 인한 불편 Post-Purchase Fashion, Beauty는 가격비교의 어려움 및 상품 체험 필요성 존재 Select product(s) TV Visit Marketplace, Blogs, Instagram etc. Talk with friends Watch TV Read magazine Trial in a Store Benefit options Delivery options Payment options Wait for product to arrive Search Reviews & Price Compariso n Follow-up on return process Share Experiences  Benefit & Payment Option 이 다양한 건 장점이나 복잡 함 Consumer들은 경제적 혜택뿐 아니라 결제 및 배송 과정의 편의성도 중요시함 Consumer들은 Shopping뿐 아니라 구매 후 과정에서도 Care받기를 원함  내일이 도착일인데 언제 상품이 올까? 오후엔 약속이 있는 데,,,  도착시간이나 배송 기사 위치를 미리 알수 없을까? Share Reviews & Photos Order & Payment Request Returns  상품 구매시와는 다르게 반품 프로세스의 어려움 및 번거로움 존재  내가 구매한 상품을 정말 잘 구매한 것이겠지?  이 상품은 반품 해야 하는데 너무 번거롭네,,, AWARENESS, SEARCH, COMPARE Enhance visual factors Aesthetics PURCHASE, DELIVERY, POST- PURCHASE Organic link life-style with purchase Playfulne ss Service ExcellenceCROI Aesthetics Playfulne ss Service ExcellenceCROI CROI CROI CROI Aesthetics Aesthetics Aesthetics Aesthetics Playfulne ss Service Excellence Service Excellence Service Excellence Service ExcellenceCROI Playfulne ss Playfulne ss Playfulne ss Stage: Awareness Stage: Search Not product based offering but consumer life-style based offering Stage: Compare Stage: Search Customized product offering with useful information Improve the delivery process experienceStage: Delivery Simplify benefit & payment options Stage: Purchase Reinforce benefit program Stage: Purchase Improve the return process experience Stage: Post-purchase ©SK Planet

×