America's Away From Home Television Network Receives Its 1st U.S. Patent & Signs
Strategic Media Agreements to Support Expansion & Growth
NEW YORK, June 9 /PRNewswire/ ‐‐ TargetCast Networks, Inc. (TCN), America's
Away From Home Television Network, today announces the receipt of its 1st U.S.
Patent and the signing of a strategic partner agreement with OnSite Sports LLC and
Rivals Media LLC to develop SportScape, a national network for independent sports
bars and restaurants. The company continues the national expansion of its casual
dining network in leading national and regional chain restaurants, currently
reaching 1.6M viewers weekly according to Nielsen Media Research.
The patent relates to the method for combining a data signal with a video signal and
displaying the combined signal on a television or other display screen. TCN
developed the breakthrough technology that enables venue operators to create and
post their own branded messages directly on TV screens their bar and restaurant
customers are already watching. These 15‐second venue promotional spots
alternate with national and local ads approximately every two minutes delivering a
Nielsen Measured audience with exceptional advertising recall and purchase
TCN has also entered into an agreement with sports bar network provider OnSite
Sports LLC to support its development of the SportScape network. Rivals Media LLC
(Des Moines, IA), a national group of amusement and music distributors to over
100,000 venues, is responsible for acquiring, installing and servicing the venues for
the SportScape network.
Together, these three companies are developing the sports bar segment, with
TargetCast Networks leading the advertising sales and marketing efforts as well as
providing its patented technology platform to enable the network.
The SportScape network installations are currently underway. SportScape plans a
significant footprint in the key football markets beginning in Q‐3 2009 and
continuing throughout the balance of the year to include the top U.S. media markets.
TCN integrates advertising, branded content and mobile marketing to reach viewers
in restaurants who are same‐excursion shoppers to grocery, mass, apparel, drug and
entertainment retailers. quot;TCN's unique ability to engage real television viewers
watching real sports, entertainment, and news programming, while they are away
from their homes and 'watching with their wallets out', is a powerful opportunity
for a wide range of marketers to reach, influence, and measure results,quot; according to
Jerry Hall, President and CEO of the San Ramon, California company.
TargetCast Networks, Inc.
2400 Camino Ramon, Suite 250
San Ramon, CA 94583
T 925 719 9605
370 Lexington Avenue
New York, NY 10017
T 212 706 8496
SOURCE TargetCast Networks, Inc.