Introduction1. Canon is one of the most famous Japanese company in the production of digital cameras.2. Canon makes 60% of its digital cameras in japan only. 2
Swot analysis Strengths1. latest technology Weakness2. Skilled and efficient 1. Dependent on world market workers 2. Cut throat3. Adopting good competition lead to marketing strategies invest more on4. Large investment on advertisement which production to cut costs lead to increase in price of the product.5. Large number of customers all over the 3 world.
Swot analysis Opportunities Threats1. Greater Scope of digital technologies in near by 1. During recession future. company suffers a lot.2. Expanding market in other countries by 2. Large number of investing large amounts competitors in world on advertisement and sales promotion. market.3. Meet demand by setting up new plants. 4
Marketing mix Product1. Various models for example, power shot, EOS , SLR , etc.2. Available in different colours.3. Better zooming options.4. Megapixels5. Makes videos6. Stores thousands of images. 5
Marketing mix Price1. Generally it starts from 100$.2. Everyone can easily Promotion afford. 1. Chooses celebrities in different countries.3. It varies from product to product. 2. Giving discounts on festivals. 3. Credit promotion on credit cards 6
Marketing mix Place1. Canon has large number of stores in the world.2. Canon operates its business from japan in different countries. 7
Competitors There are number of competitors of canon digital cameras which are as follows:1. Nikon2. Fujifilm3. Kodak4. Sony5. Panasonic6. Samsung 8