IBM Interact Advanced Patterns enhances IBM Interacts capabilities, enabling you to leverage the long-term context of real-time interactions. Use time-bound and rolling event patterns to increase the cross-sell, up-sell and customer lifetime value.
As the effectiveness of traditional outbound marketing campaigns declines, marketers must take better advantage of moments when customers and prospects contact them. But how can marketers determine which moments matter most? The answer is IBM Interact Advanced Patterns, which improves IBM Interact’s inbound, real-time marketing capabilities and improves response rates even further.
IBM Interact Advanced Patterns Features: Improves the IBM Interact self learning algorithms and rules with time-bound and rolling event patterns
IBM Interact Advanced Patterns Benefits: Marketers can ensure their real-time decisions factor in the urgency and relevance of the live interaction – which improves response rates even further. technology platform already in place to run IBM Campaign
Consists of one or more events initiated by your customer Events can come from any combination of channels Interact listens for and tracks relevant events at the AudienceID level until pattern criteria is met Patterns can also be used in segmentation logic Patterns can also triggers one or more actions when criterion is met
What is it? Set of interfaces that allows Interact to push offers to email, SMS, and other outbound channels, triggered by events from a different “inbound” channel Pre-built accelerators (i.e. implementations) for Tealeaf, Xtify, and Silverpop
Why do we need it? Pre-built integrations with other products Expands Interact to many more channels (i.e. triggered outbound)
What are the anticipated benefits for our customers? Allows marketers to reinforce offers / messages by sending them to outbound channels
Key features of IBM Interact:
Real-time Personalise any customer touch point History & current context Co-ordinated in-bound/outbound Simple – business user oriented Speed & Scale
Best Buy uses IBM Omni Channel Marketing to enable marketers to increase the number of campaigns while
simultaneously employing contextual marketing through more targeted, personalized offers. Learn more
three months 82%
cycle time for
Dutch bank ING has transformed its marketing effectiveness over five years through a focus on personalization and
use of IBM Marketing Solutions to determine, prioritize, and deliver next-best actions to customers across multiple
marketing channels. Marketers using this program has increased response rates while decreasing marketing costs.
17week reduction in
Octagon, an early-stage European insurance company used IBM Marketing Solutions to enable the online marketing
team to review replays of specific user sessions and quickly uncover why customers were dropping out of the online
application process. Learn More
rates 40% reduction in
validation errors 330%overall ROI