How To Do Keyword Research - Beginners Guide


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Anyone with a fairly new domain needs to understand how to do Keyword Research and get their pages ranking, regardless of page rank and authority - avoid the stiff competition. How To Do Keyword Research shows the basics to get you started.

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How To Do Keyword Research - Beginners Guide

  1. 1. Have you seen those articles that promote : “Get On Google Page 1” SEO Tips To Rank On Google SSO Tricks gets you on page 1 in SERP’s Etc…….. If you have a fairly new domain and are not recognized as an authority website on Google – You need these tips.
  2. 2. Keyword research is by far the most important criteria for you to consider. Our ultimate goal is to get traffic, and a properly researched keyword will be the start of this process. It is well known among marketing experts that identifying and optimizing your specific words is a critical element of your SEO.
  3. 3. Without a properly targeted keyword or phrase, your ranking on the leading search engines will be dismal at best. Let’s look at a recommended cycle in this image; Define your target audience or market. Determine relevant keywords and perform research. Competitive Analysis. Repeat steps 2 and 3, if necessary
  4. 4. There is a good free tool called Google Adwords. This application has a very small learning curve and is a good application to get started. Google Adwords will be the focus of this slide show. There are other very options available, such as Wordstream and Market Samurai, the latter being an application (that I would term) an advanced keyword tool that performs outstanding competitive analysis. Of course, it is not free, and certainly not a starting point for anyone new to keyword research.
  5. 5. Getting Started You will require a Google account to log into the Google Adwords tool. Once you are logged in select the “Tools” menu and “Keyword Planner” option. In this next screen we will enter our target keyword/phrase and a couple of settings
  6. 6. The target keyword is entered – “Keyword Research” Targeting the United States and English.
  7. 7. “Only show ideas closely related to my search term”. This is a recommended setting as it will keep the keyword results close to the desired keyword. If your results are limited, then de-select this option. The quantity of results will dramatically increase. This can be very useful as the results can (and likely will) give you many suggestions for better keyword/phrases that you had not considered.
  8. 8. The result shows 2,900 average monthly searches for “keyword research”. Now, you might very quickly come to the conclusion to go after these top 2 keywords. The volume is high and very attractive and can easily get you quite excited. Don’t fall into this trap, which many do, and here is why;
  9. 9. You are in competition with many websites that have had a presence on the internet for a substantial amount of time. They will certainly be targeting these high numbers, resulting in little chance for you to rank high in the page results. Your competition will have high page ranks and be recognized as an authority site with Google. Instead, let’s look at a keyword/phrase where we will have a much better chance to rank. Further down the results list are two interesting option; “how to do keyword research” and “free keyword research”. One might immediately assume that 110-590 monthly searches on “free keyword research” may not be worth the effort.
  10. 10. Here are some well known statistics that prove this is not the case; Let’s assume you rank 5th place on page 1 for a specific keyword with an average monthly search volume of 1,600. Here is the average click through rate of each position; 1st – 33% 2nd – 17% 3rd – 11% 4th – 8% 5th – 6% etc…. 10th – 2% - END OF PAGE 1 RESULTS… Even at 5th place (ON PAGE 1) your click through rate (on average) will be 6% of 1,600 or 96 potential clicks, and that is if you make page 1. Imagine the results for page 2, or page 3. Simply put, “unless your page has a high ranking with Google, you will be pretty much invisible”.
  11. 11. The good news is, the small guy is not left behind. You can make your content very visible by going after these less competitive keywords/phrases, commonly termed “Long Tail Keywords”.
  12. 12. Long Tailed Keywords It is no coincidence that “How To Do Keyword Research” or “Free Keyword Research” have fewer monthly searches. These are considered long to medium tail keywords. A long tailed keyword may contain more words than what is presented in this example. So, how long can a long tailed keyword be? There is actually a point of diminishing returns which happens to be around 6 words or 40 characters. Every phrase will be different and have unique results, but this would be the average to keep in mind.
  13. 13. What is the benefit of Long Tail Keywords? Example: Do an Adwords analysis on the keyword, “Get Leads”, the average monthly searches will be extremely high simply because it is such a generic term. Get leads for what? - MLM business, Cameras, Affiliate marketing etc… These short keywords will almost always get high volumes of traffic simply because they represent a very broad range of interest. A Long Tailed Keyword is more specific and focused. The results of using these will be to narrow down relevant traffic and filter out irrelevant traffic. The following graph really speaks volumes for the relationship between keyword length, traffic and competition;
  14. 14. Long tail keywords = low volume of searches but high conversion rate. Short tail keywords = high volume of searches but low conversion rate. You decide what type of keyword to go after - Long Tail - Medium Tail - Short Tail.
  15. 15. Experiment with many variations of your phrase to find the best target keyword phrase. It may take several variations to arrive a good targeted phrase - but is time well spent. Your Keyword research will be a continual process as you cannot rely on the same keywords for months or even years on end. People are using longer and more complex search queries to find information, products and services. You need to stay updated and continuously experiment and expand your keyword research. Visit my Blog for more tips and advanced topics;