Year 12 Media Coursework Exemplar OCR Electronic Evaluation PresentationOn the opening slide you should put down thefollowing:Unit G321 – Foundation Production and brief title, inthis case: “The titles and opening sequence of a newfictional film.”Full name and candidate numberAttach any images of the film to use in the backgroundif you like, make it stand out and look nice. www.alevelmedia.co.uk
Use no more text than this for each slide• Throughout the presentation, try to keep the style and theme of the slides interesting but not too busy.• Don’t cram too much into one slide, just use an extra slide.• You should really use a PowerPoint as an aide memoir, which means you have a series of points or statements that you can talk about or link to in more detail.
Presentation methods• The following is related to using powerpoint, but you can also embed responses to some of the seven questions using this method on slideshare or authorstream.
Word Documents• Unless asked specifically, avoid large pieces of text.• Embed documents on your blog or link from PowerPoint to sites like scribd.
Video• Please attempt video blogs (vlogging) where you see most fit.• Upload your work onto a YouYube account or Vimeo.• Create a director’s commentary using VoiceThread
Avatars• Don’t like to be on camera? Use an avatar• Narrate or use text to speech conversion tools at either Voki or readthewords.com• A fun way to liven up your presentation or blog – use animation scenes.
Blogs and websites• If you’re presenting on a blog, read the presentation and then see• You could host your presentation on a website that’s easy to create and looks professional. Great for maintaining a theme
Introduce yourself to the class and teachers/examiner• The whole presentation should be filmed for the purpose of moderation and allow Q & A from peers and teachers – allowing you to pick up marks if you’ve omitted certain details• Show your completed 2 minute film sequence by introducing the title and genre of your film.• You can insert a link to play the movie directly if you like or have it embedded on your blog.• For magazines – you should have all pages saved as best quality jpeg or pdfs.
Putting your production on the web isthe first step towards global distribution
Using OCR as an example, theevaluation has seven questions.• Each one should be addressed using a different presentation method or technique to demonstrate creativity and skill through implementing use of ICT• For other specifications, use screenshots and web links to support your written evaluation
1 - In what ways does your media product use,develop or challenge forms and conventions of real media products?• Devote at least 1-3 detailed slides to this.• This is your chance to summarise your genre research, including: what you found out; what types of codes and conventions were common in your chosen genre.• Make sure you cover the key concepts and use media terminology accurately at all times.• What magazines/magazine design web pages did you look at to help you – why were they useful? You can insert links to YouTube or other websites for specific references.• Reference all sources, and don’t plagiarise!
Question 1 continued…• Explain how you developed your magazine to match that of real magazines of similar style and form (techniques, camera shots, layout, editing, mise en scene).• Have you tried anything different that challenges the genre or gives it new life?• Break your magazine page into sections. Zoom in and print screen each to analyse in detail
2 - How does your media product represent particular social groups?• 2 – 3 slides• How have you represented the students in your magazines?• Is it positive or negative representation?• Did you use stereotypes?• How did you position the audience?
• What were you trying to create, i.e., an ideal sixth former or bad teacher?• What technical skills helped you construct representation of your character?• Attach a screen grab or digital picture of your subjects and talk about your choice of costume/make up/persona.
3 - What kind of institution mightdistribute your media product & why?• 2 – 3 slides.• What research did you do into Institutions (the companies that make the films)?• Why did you chose a particular company, what’s their ideology?
• Mention and list the type of research sources you used, i.e., www.magforum.com• You should talk about production, distribution and exhibition if you can.
4 – Who would be the audience for your media product?• 2-3 Slides• This is an opportunity for you to detail any audience research you have conducted.• Refer to social demographics
• Give a profile of the type of person who would enjoy your magazine; similar magazines they like and would pay to read.• Did you conduct any questionnaires about type of magazines your audience like?• This is a chance to discuss any uses and gratifications (slide 2) and psychographic profile of your target audience.
5 – How did you attract/address your audience?• What was within your media product that appealed to them?• Relate this back to genre and conventions, will the audience be satisfied?• What other techniques made your magazine appealing?
• Did you show your magazine to an audience for feedback? Put a link to YouTube or to your blog here that attaches directly to a focus group or series of vox pops about your magazine and evaluate the type of feedback you have received.• What could be improved?
6 – What have you learnt about technologies from the process of constructing the product?• 2-4 slides detailing everything you have learnt from using technology.• List any technical difficulties you encountered.• What software and hardware did you use?• Did you realise so much work went into creating similar media products?
• Assess your technical skills: are there any shots or edits you are really proud of?• What would you do differently to improve or alter your product?• Were there any limitations to your creativity?
7 – Looking back at your media self before the project?• 1-3 Slides• Insert a link to your original preliminary exercise, perhaps use voicethread or show screenshots.• Comment on how you found the term – what was the hardest thing to overcome?• Were you happy with it? Be totally honest and pick apart the good and bad elements of it. This is an evaluation.
• How does your final 2 minute film opening demonstrate a progression in the standards of filming compared to your preliminary.• Again, you can use screen grabs to illustrate specific points or make a comparable.• Lastly, what do you think you have learnt from completing the coursework overall?
Include all references• Comprising websites you used to help with research and planning• Voicethread, YouTube, Scribd, Wix, Slideshare links must be checked.• Include any other information or media that you feel is relevant to your project at the end, including acknowledgements and thanks linked to the project.
If you’re blogging• Make sure you embed each question as a separate post• Use a different presentation method for each question (looks better).• Be creative, include images, hyperlinks and accurate references.