Examples of work_from_josh_grossman

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Examples of work_from_josh_grossman

  1. 1. Tactics I've used for marketing, especially social media marketing, advertising, and engagement (not a pretty presentation, more of a personal file).
  2. 2. Goals Increase Membership Highlight influencers and partners Strategy Simplify messaging Advertise/Use PR Increase organic signups Tactics simplify homepage, specific content landing pages, consolidate and redesign blogs, new welcome process, new welcome email CPC and CPA to reduce risk, test ads, hire PR firm, google alerts to engage with blogs for our keywords encourage sharing, developing engaging content, blog outreach, SEO
  3. 3. Before.....
  4. 4. After....
  5. 5. Specific content landing pages (e.g. food), blog redesign...
  6. 6. Mom Blog Tour... http://www.jollymom.com/2010/04/springpad-your-free-online- personal.html
  7. 7. Banners....
  8. 8. Shareable content.....
  9. 9. Engaging Content....
  10. 10. Goals Get people on the site and make it seem active (new users consistently coming and going) establish a community of music gaming fans who play an average of 20 minutes per session Strategy – start with a niche community of indie music fans and expand out from there Tactics – exclusive invites (closed community), get targeted traffic (various advertising methods), partner with indie music labels, keep CPA as low as possible, raise second round of
  11. 11. Self Service Ads – Less Risk
  12. 12. Sponsored Blogposts
  13. 13. Guest DJ’s
  14. 14. PR....
  15. 15. Contests
  16. 16. Artist Promotion
  17. 17. Sponsorship Deals
  18. 18. Creative Placements
  19. 19. exploring all the options....
  20. 20. Unusual Placements....
  21. 21. Incentivized CPA tests
  22. 22. Landing Page tests
  23. 23. Importance of Content Guest DJ’s: increased repeat session length by 23% Went from 14 minutes to 17 minutes after we sent initial guest DJ email Newsletters increased returning % by 15% Second game increased time on site to 25 minutes, Third game to 30 minutes

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