Editor's Notes

1. There’s been a lot of hype lately over “lean ux.” It’s been called the future of design, revolutionary, even sexy! I’m here to tell you that it’s all true. Lean UX is your new best friend.In all seriousness, let’s get to he heart of what Lean UX, why it’s awesome and how to actually do it…..in 5 minutes. Go!
2. Traditional design is a long, gated process that helped articulate big picture vision at the beginning of each project….but it was tedious….Requirements documentsLong design cyclesLate-stage validation
3. Traditional design yielded these thick deliverable specs…..that eat babies, right?Well, whether they do or they don’t, they do get in the way of getting a team focusing on the experience. Instead the team focuses on the document itself and getting approval for it instead of validation for the product being designed.
4. Takes too long to get to an ideaTakes too long to get the idea validatedHow do you know it’s the right designCan’t wait to launch productEtc…