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Building your personal brand
                                             A presentation for
                                                A presentation for




                                                  Produced by
                                           Square Peg Consulting, LLC
                                                Orlando, Florida
                                                www.sqpegconsulting.com




                                                                          1
Copyright 2011 Square Peg Consultiing, All Rights Reserved
Everyone will ask, even PMI®




                                                             2
Copyright 2011 Square Peg Consultiing, All Rights Reserved
Are you professionally discriminating?



Answer: yes your are; but can
you tell the story?
•   You vs. others: personal
    feature/benefits
•   What have you accomplished?
•   Of what are you most proud?
•   From mistakes, what have you
    learned?
•   What do you want to do?



                                                             3
Copyright 2011 Square Peg Consultiing, All Rights Reserved
Show them you’re not a Taylorist!


•   Offer more than plug-and-play
      – I’m more than a PMP ….
•   Any person who fits the job
    profile can do the job
      – Yes, but, my value add is ….




                                                             Frederick W. Taylor


                                                                                   4
Copyright 2011 Square Peg Consultiing, All Rights Reserved
Got your ‘elevator answer(s)’?


•      It’s NOT your resume´
•      It IS some of your history
       projected forward
•      Your future brand may only be
       bits and pieces of your past
•      It is your personal identification
       in 30 seconds or less—no
       thinking required
•      And, you can have more than
       one




                                                                 5
    Copyright 2011 Square Peg Consultiing, All Rights Reserved
What are your ‘tags’?




                                                             6
Copyright 2011 Square Peg Consultiing, All Rights Reserved
What is a personal brand?


•      It’s whatever the search industry says it is




                                                                 7
    Copyright 2011 Square Peg Consultiing, All Rights Reserved
Branding is dynamic


Build it on line                                             Keep it current
1. Own your own name                                         • Be active in linkedin groups
      – Webpage in your name                                   and/or PMI CoP
      – Elevator points; resume´                             • Write book reports on linkedin
2. Personalize your linkedin                                 • Find out what your network is
   profile                                                     doing
     linkedin.com/in/johngoodpasture                         • Leave comments on favorite
3. Share work products on                                      blogs
   slideshare.net




                                                                                                8
Copyright 2011 Square Peg Consultiing, All Rights Reserved
Would you look good on the front page of the
                      Washington Post?

•      Caution on the wings: Play on
       the yellow stripe
•      No embarrassments on the
       social networking sites
•      Unimpeachable professional
       standards




                                                                     9
    Copyright 2011 Square Peg Consultiing, All Rights Reserved
Branding is associative


Your present company                                             Your last company
•      Never be unemployed                                       •   Reputation by association
•      Own a company                                             •   Glow and mystic
         – Don’t name it for yourself                            •   Have something good to say
•      Don’t take a corporate title; use                         •   Have an elevator speech
       partnership titles
         – Principle, partner, managing
           partner
•      Include friends as associates
•      Take pro-bono work to start
•      Price to market
         – Fix rate, not scope


                                                                                                  10
    Copyright 2011 Square Peg Consultiing, All Rights Reserved
Filling holes: can you talk projects and business?


•   Latest ideas in project                                  •   P&L and balance sheets are
    management                                                   for projects managers also




                                                                                              11
Copyright 2011 Square Peg Consultiing, All Rights Reserved
Are you really a knowledge worker?




                                                             12
Copyright 2011 Square Peg Consultiing, All Rights Reserved
Be known for critical thinking



                Leave a comment




                                                               Question assumptions
                                                             Clarify goals, discern value




                                                                                            13
Copyright 2011 Square Peg Consultiing, All Rights Reserved
Never stop learning (every day)



                                                                           • Take a course
                                                                           • Give a course


                                                             • Coach or tutor in local
                                                               vocational schools
                                                             • Be interviewed by a
                                                               friend for a podcast or
                                                               video




                                                                                             14
Copyright 2011 Square Peg Consultiing, All Rights Reserved
Up to date? Top 10 trends

TREND                                             COMMENTARY

                                                  Critical thinking, communication and organizational
Leadership Skills
                                                  change management
Overseas opportunity                              BRIC countries (expanding economies), but also ME

Agile project management                          If it’s software, it’s agile!

Competency according to standards                 Accreditation and certification by industry and company

Experience-based training                         Demonstrated ability to build on day-to-day experiences
                                                  Demonstrated ability to add value and take value from a
Community-based learning
                                                  professional community
Acceleration of structured
                                                  The demise of the ad-hoc, level 1 project
management
Outsourcing as part of the
                                                  Be local, even if it’s far away
problem
Credentials commoditized                          PMP yes, but with 300,000+, everyone’s a PMP

 Source: http://www.projecttimes.com/articles/top-10-project-management-trends-for-2011.html

                                                                                                            15
 Copyright 2011 Square Peg Consultiing, All Rights Reserved
All done and ready for questions!




                                                             16
Copyright 2011 Square Peg Consultiing, All Rights Reserved
The author of this seminar

John C Goodpasture, PMP
Program manager, author, coach,
and instructor
•       PMI eSeminarsWorldsm instructor for
        Advanced Risk Management, and Agile
        Project Management
•       Project coach in Europe, Asia, and the
        United States
Portfolio manager and business unit
leader
•       Operations and IT professional
•       System engineer in the Department of
        Defense and the aerospace industry


          info@sqpegconsulting.com
             johngoodpasture.com

                                                                 17
    Copyright 2011 Square Peg Consultiing, All Rights Reserved

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Building Your Personal Brand

  • 1. Building your personal brand A presentation for A presentation for Produced by Square Peg Consulting, LLC Orlando, Florida www.sqpegconsulting.com 1 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 2. Everyone will ask, even PMI® 2 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 3. Are you professionally discriminating? Answer: yes your are; but can you tell the story? • You vs. others: personal feature/benefits • What have you accomplished? • Of what are you most proud? • From mistakes, what have you learned? • What do you want to do? 3 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 4. Show them you’re not a Taylorist! • Offer more than plug-and-play – I’m more than a PMP …. • Any person who fits the job profile can do the job – Yes, but, my value add is …. Frederick W. Taylor 4 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 5. Got your ‘elevator answer(s)’? • It’s NOT your resume´ • It IS some of your history projected forward • Your future brand may only be bits and pieces of your past • It is your personal identification in 30 seconds or less—no thinking required • And, you can have more than one 5 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 6. What are your ‘tags’? 6 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 7. What is a personal brand? • It’s whatever the search industry says it is 7 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 8. Branding is dynamic Build it on line Keep it current 1. Own your own name • Be active in linkedin groups – Webpage in your name and/or PMI CoP – Elevator points; resume´ • Write book reports on linkedin 2. Personalize your linkedin • Find out what your network is profile doing linkedin.com/in/johngoodpasture • Leave comments on favorite 3. Share work products on blogs slideshare.net 8 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 9. Would you look good on the front page of the Washington Post? • Caution on the wings: Play on the yellow stripe • No embarrassments on the social networking sites • Unimpeachable professional standards 9 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 10. Branding is associative Your present company Your last company • Never be unemployed • Reputation by association • Own a company • Glow and mystic – Don’t name it for yourself • Have something good to say • Don’t take a corporate title; use • Have an elevator speech partnership titles – Principle, partner, managing partner • Include friends as associates • Take pro-bono work to start • Price to market – Fix rate, not scope 10 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 11. Filling holes: can you talk projects and business? • Latest ideas in project • P&L and balance sheets are management for projects managers also 11 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 12. Are you really a knowledge worker? 12 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 13. Be known for critical thinking Leave a comment Question assumptions Clarify goals, discern value 13 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 14. Never stop learning (every day) • Take a course • Give a course • Coach or tutor in local vocational schools • Be interviewed by a friend for a podcast or video 14 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 15. Up to date? Top 10 trends TREND COMMENTARY Critical thinking, communication and organizational Leadership Skills change management Overseas opportunity BRIC countries (expanding economies), but also ME Agile project management If it’s software, it’s agile! Competency according to standards Accreditation and certification by industry and company Experience-based training Demonstrated ability to build on day-to-day experiences Demonstrated ability to add value and take value from a Community-based learning professional community Acceleration of structured The demise of the ad-hoc, level 1 project management Outsourcing as part of the Be local, even if it’s far away problem Credentials commoditized PMP yes, but with 300,000+, everyone’s a PMP Source: http://www.projecttimes.com/articles/top-10-project-management-trends-for-2011.html 15 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 16. All done and ready for questions! 16 Copyright 2011 Square Peg Consultiing, All Rights Reserved
  • 17. The author of this seminar John C Goodpasture, PMP Program manager, author, coach, and instructor • PMI eSeminarsWorldsm instructor for Advanced Risk Management, and Agile Project Management • Project coach in Europe, Asia, and the United States Portfolio manager and business unit leader • Operations and IT professional • System engineer in the Department of Defense and the aerospace industry info@sqpegconsulting.com johngoodpasture.com 17 Copyright 2011 Square Peg Consultiing, All Rights Reserved