Building Your Personal Brand

1. Building your personal brand A presentation for A presentation for Produced by Square Peg Consulting, LLC Orlando, Florida www.sqpegconsulting.com 1 Copyright 2011 Square Peg Consultiing, All Rights Reserved

3. Are you professionally discriminating? Answer: yes your are; but can you tell the story? • You vs. others: personal feature/benefits • What have you accomplished? • Of what are you most proud? • From mistakes, what have you learned? • What do you want to do? 3 Copyright 2011 Square Peg Consultiing, All Rights Reserved

4. Show them you’re not a Taylorist! • Offer more than plug-and-play – I’m more than a PMP …. • Any person who fits the job profile can do the job – Yes, but, my value add is …. Frederick W. Taylor 4 Copyright 2011 Square Peg Consultiing, All Rights Reserved

5. Got your ‘elevator answer(s)’? • It’s NOT your resume´ • It IS some of your history projected forward • Your future brand may only be bits and pieces of your past • It is your personal identification in 30 seconds or less—no thinking required • And, you can have more than one 5 Copyright 2011 Square Peg Consultiing, All Rights Reserved

8. Branding is dynamic Build it on line Keep it current 1. Own your own name • Be active in linkedin groups – Webpage in your name and/or PMI CoP – Elevator points; resume´ • Write book reports on linkedin 2. Personalize your linkedin • Find out what your network is profile doing linkedin.com/in/johngoodpasture • Leave comments on favorite 3. Share work products on blogs slideshare.net 8 Copyright 2011 Square Peg Consultiing, All Rights Reserved

9. Would you look good on the front page of the Washington Post? • Caution on the wings: Play on the yellow stripe • No embarrassments on the social networking sites • Unimpeachable professional standards 9 Copyright 2011 Square Peg Consultiing, All Rights Reserved

10. Branding is associative Your present company Your last company • Never be unemployed • Reputation by association • Own a company • Glow and mystic – Don’t name it for yourself • Have something good to say • Don’t take a corporate title; use • Have an elevator speech partnership titles – Principle, partner, managing partner • Include friends as associates • Take pro-bono work to start • Price to market – Fix rate, not scope 10 Copyright 2011 Square Peg Consultiing, All Rights Reserved

11. Filling holes: can you talk projects and business? • Latest ideas in project • P&L and balance sheets are management for projects managers also 11 Copyright 2011 Square Peg Consultiing, All Rights Reserved

14. Never stop learning (every day) • Take a course • Give a course • Coach or tutor in local vocational schools • Be interviewed by a friend for a podcast or video 14 Copyright 2011 Square Peg Consultiing, All Rights Reserved

15. Up to date? Top 10 trends TREND COMMENTARY Critical thinking, communication and organizational Leadership Skills change management Overseas opportunity BRIC countries (expanding economies), but also ME Agile project management If it’s software, it’s agile! Competency according to standards Accreditation and certification by industry and company Experience-based training Demonstrated ability to build on day-to-day experiences Demonstrated ability to add value and take value from a Community-based learning professional community Acceleration of structured The demise of the ad-hoc, level 1 project management Outsourcing as part of the Be local, even if it’s far away problem Credentials commoditized PMP yes, but with 300,000+, everyone’s a PMP Source: http://www.projecttimes.com/articles/top-10-project-management-trends-for-2011.html 15 Copyright 2011 Square Peg Consultiing, All Rights Reserved

17. The author of this seminar John C Goodpasture, PMP Program manager, author, coach, and instructor • PMI eSeminarsWorldsm instructor for Advanced Risk Management, and Agile Project Management • Project coach in Europe, Asia, and the United States Portfolio manager and business unit leader • Operations and IT professional • System engineer in the Department of Defense and the aerospace industry info@sqpegconsulting.com johngoodpasture.com 17 Copyright 2011 Square Peg Consultiing, All Rights Reserved

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