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Secrets to Content Initiative Success (Gollner Lavacon 2014)

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Secrets to Content Initiative Success (Gollner Lavacon 2014)

  1. 1. 10 (7) Secrets to Success inContent Initiatives Joe Gollner @joegollner
  2. 2. Seven (7) Secretsgrounded in theFundamentals of Lean ManufacturingIs it Ten or Seven Secrets? Why not both? Three (3) Secretsgrounded in theBasics of Management & Leadership
  3. 3. Seven Secrets derived from Lean Manufacturing
  4. 4. 1. Get Together
  5. 5. 1. Get Together –Concurrent Engineering Project Success will always start with getting the right people in the room from the outset Inter-disciplinary Collaboration Cross-functionalCoordination Integrated Product Teams Silo busting Challengingbut essential
  6. 6. 2. Try Before You Buy
  7. 7. Technology is not neutral The tools you select will alter your world & thus requirements These impacts must be explored before commitments are made2. Try Before You Buy –Prototyping & Piloting
  8. 8. 2. Try Before You Buy –Buyer Beware How you acquire your toolswill have more to do with your success (or failure) than what you buy
  9. 9. 3. There’s an App for That
  10. 10. Automation can be leveraged to accelerate your progress Expedite content acquisition, delivery, management, and use It is not about finding Silver Bullets It is about deploying automation effectively & sustainably3. There’s an App for That –Leveraging Automation
  11. 11. 4. Throw Yourself into the Numbers
  12. 12. 4. Throw Yourself into the Numbers –Essential Tools Content Practiceshave historically avoided quantification Measurement & Analysis are both necessary & expected It is how progress is expressed & understood It is how progress is tracked & adjusted
  13. 13. 5. Think Small
  14. 14. 5. Think Small –Focus on Content Components Exploit the possibilities that come when your contentis modularized for efficient management & reuse
  15. 15. Maxim: Use simple things to do complex taskseven if the reverse is the more common practice5. Think Small –Also Applies to Tools and Techniques
  16. 16. 6. Walk the Talk
  17. 17. 6. Walk the Talk –Articulated Processes Business RequirementsUser NeedsPolitical FactorsBudget RealitiesDemonstration CapabilityReference ImplementationProduction DeploymentContinuous ImprovementAppliedContentTechnologiesContent StandardsBest PracticesOpen SourceCommercialContentStrategyLeanMethodologyDiscoverDesignDevelopDemonstrateDeployLean Content SolutionProcessStepProcessStepContentAssetsValidation & AnalysisContent SpecificationsProcessInformation
  18. 18. 7. Build to Last
  19. 19. Has been working since 1410 (600+ years) Very complex operationsBuild to Last –Prague Astronomical Clock (Orloj) Documented operations Accessible & Maintainablemechanisms Good Materials
  20. 20. Three Secrets from Basics in Management & Leadership
  21. 21. 8. Speak Management
  22. 22. 8. Speak Management –Show Me the Money!
  23. 23. Supplier Appreciation Gala Standing in the drink lineMe:Hi there! Who are you with? Well-Dressed Man:I am the President of Boeing. What do you do for us? Me:… 8. Speak Management –Emergency Elevator Pitch
  24. 24. 9. Lead the Way
  25. 25. In its essence, Leadership is abouttaking responsibility This is why it is actually a rather rare commodity By taking responsibility, a Leader provides space for others to try new things And get away with it It can involve demonstrating what mistakes look like9. Lead the Way –Means Leading from the Front
  26. 26. 10. Follow the Content
  27. 27. 10. Follow the Content – the Full Content Life Cycle The Content Life Cycle channels information products into the “world” where they are used to do things and from this emerges feedback. Content Acquisition Content Management Content Engagement Content Delivery Content Strategy Information Product User Task Guidance Feedback A Content Strategy will define what content is needed and why, and then guide the Content Life Cycle to achieve and advance these goals
  28. 28. 10. Follow the Content –Connecting Intelligences It is vitally important work It is how organizations function… The business of Communication is about connecting the work of different specialists And connecting that work to the work that someone has to perform elsewhere
  29. 29. 1.Get TogetherLeverage Concurrent Engineering 2.Try before you buyPrototype and Pilot before buying 3.There’s an App for thatLeverage automation relentlessly 4.Throw yourself into the numbersMeasure & analyze everything 5.Think SmallBreak everything into smallest viable units 6.Walk the TalkImplement & improve articulated processes 7.Build to LastLeverage standards, openness & experienceReview: Seven Secrets from Lean Manufacturing
  30. 30. 1.Speak ManagementBecome part of the Management Team & bring benefits to the party 2.Lead the WayBecome the Leader that will be needed to make the necessary changes 3.Follow the ContentStay focused on the nature, origins & uses of your Organization’s ContentReview: Three Secrets for Management & Leadership
  31. 31. In a Nutshell –It’s Your Content. Own it!
  32. 32. ArsContenta Joe GollnerManaging DirectorGnostyxResearch Inc. 1 Rideau Street, Suite 700www.gnostyx.comjag@gnostyx.comTwitter: @joegollnerBlog: The Content Philosopher Aqua Mechanica