Jumping to Light Speed (Spotlight Session at STC 2014)

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A spotlight session from the STC Summit 2014 (#STC14). It sought, in a short 20 minute slot, to introduce the challenges facing technical communicators and a framework (rooted on the work of Hippocrates) for thinking about both leadership and content. A Star Trek theme is mixed in for good measure. Thanks to @maxwellhoffmann for the photo of me presenting this talk (included on the last slide)

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Jumping to Light Speed (Spotlight Session at STC 2014)

  1. 1. Copyright © Joe Gollner 2014 Jumping to Light Speed: Adapting to Global Realities @joegollner
  2. 2. Content The Final Frontier
  3. 3. Four Big Challenges STREAMLINE PROCESSES INCREASE BENEFITS REACH CUSTOMERSCUT COSTS Digital Content We are being asked to…
  4. 4. The Four Humours of Leadership Phlegmatic Melancholic Choleric Sanguine IMPROVE INNOVATE INVOLVEIMPLEMENT Technology Design Business Justification Quality Improvement Sustainable Investment Risk Minimization Unifying Vision Strategic Direction Knowledge Advancement Change Initiation Guiding Principles Team Building Effective Dialogue Transition Support Stakeholder Engagement Community Involvement Problem Solving Effective Governance Project Control Financial Administration Technology Management Reason Realism Idealism Emotion Acknowledgement: Hippocrates (460 BC – 377 BC)
  5. 5. Back on the Enterprise INNOVATEINVOLVE IMPROVEIMPLEMENT
  6. 6. What Role do you play? Or what colour is your jersey? This is not Scotty!
  7. 7. Back in the Real World: Case Study INNOVATEINVOLVE IMPROVEIMPLEMENT
  8. 8. Alchemy & the Search for the Fifth Element (Elixer)
  9. 9. Bringing the Humours Together with a Fifth Element INNOVATEINVOLVE IMPROVEIMPLEMENT INTEGRATE Some within the STC community have likened me to a Talosian (center)
  10. 10. The Key to Success – Engaging All Leadership Styles Away Team arrives in Arizona
  11. 11. The Fifth Element in the Content Life Cycle INNOVATEINVOLVE IMPROVEIMPLEMENT Content Acquisition Content Delivery Content Management Content Engagement Content Strategy Recognize Content as Potential Information & follow this insight to its logical conclusion
  12. 12. Making Connections Joe Gollner Gnostyx Research Inc. www.gnostyx.com jag@gnostyx.com Twitter: @joegollner Blog: The Content Philosopher www.gollner.ca

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