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Content 4.0

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This session explores the ways in which Content 4.0 can be a useful way to understand the direction that content is going. It proceeds by looking at what content must be like in order to keep up with Industry 4.0. This session was undertaken at the invitation of Tom Aldous of The Content Era.

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Content 4.0

  1. 1. Content 4.0 Joe Gollner @joegollner
  2. 2. Thought Leader Thursday Featuring: Joe Gollner Presenting: Content 4.0
  3. 3. Founder/CEO, The Content Era, LLC. Phone: 508-617-7763 Email: Tom.Aldous@TheContentEra.com Twitter: @tmaldous LinkedIn: www.linkedin.com/in/TMAldous/en www.TheContentEra.com Managing Director, Gnostyx Research Inc. Phone: 1-613-670-5786 Email: jag@gnostyx.com Twitter: @joegollner Blog: www.gollner.ca (Content Philosopher) LinkedIn: https://ca.linkedin.com/in/jgollner www.gnostyx.com Joe GollnerThomas Aldous
  4. 4. Industry 4.0 Core Terminology The Evolution of Content Content 1.0 Content 2.0 Content 3.0 Content 4.0 What’s the Fallout (WTF)? What does this mean for Communicators? Progression of Topics
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  9. 9. The Emergence of Industry 4.0 Credit: www.allaboutlean.com
  10. 10. So What is Content – Exactly? Content is what we plan, design, create, reuse & manage so that we can deliver effective information transactions Content is potential information (always an asset) Information is a transaction (an action) that contains & delivers content
  11. 11. The Truth about Information Information The meaningful organization of data that is communicated in a specific context and for a specific purpose Information is an action for which individuals & organizations are held accountable. A document is an information transaction occurring within a specific process context and having a specific legal meaning.
  12. 12. Title Evolution of the Web The Active Web might be a better name. Also better to say that it connects behavior. JAG
  13. 13. Most web sites & WebCMSs are still Content 1.0. The content is not managed as content. It is embedded within & tied to its delivery.
  14. 14. No separation between content and the information product being published Content 1.0 – All Together Now Content Product Content 1.0 As rough cut, we could say that 99% of content exists in this state
  15. 15. Separation introduced between the content and two or more information products with automation being leveraged to facilitate single-source publishing Content 2.0 – The Calm before the Storm Product Product Content Content 2.0 Represents 0.9% of content
  16. 16. Assembled from multiple authoritative sources & informed by a rigorous representation of the governing semantics, this content supports a wide range of information events Content 3.0 Intelligent Content Semantics Product Product Source Source ProductContent Content 3.0 0.09% of content
  17. 17. Content assets assemble & render dynamically in response to the context of human or machine users Content 4.0 Smart Content ProductSource SourceProduct ProductSource Semantics Content 4.0 0.01% of content
  18. 18. Content 4.0 Smart Content ProductSource SourceProduct ProductSource Semantics ProductSource SourceProduct ProductSource Semantics ProductSource SourceProduct ProductSource Semantics Dynamic assembly & rendition as aggregates Sustains authority & accountability of resulting documents
  19. 19. Text Title What‘s the Fallout?
  20. 20. For Communicators Moving closer to sources Means increasing domain knowledge Means becoming more embedded in the end-to-end product lifecycle Moving closer to outcomes Means becoming responsible for renditions Means becoming more technically engaged in the behavior of information products Means becoming more technical… Historically Communicators have had to master their own technology Content Technologies are too alien for Information Technology (IT) groups You are on your own For Consultants / Content Strategists / Technology Vendors Must be ready to help organizations move towards Content 3.0 / 4.0 Means that they actually need to venture into uncharted territory & not just talk about it! What does this mean for Content Professionals? A Discussion
  21. 21. Founder/CEO, The Content Era, LLC. Phone: 508-617-7763 Email: Tom.Aldous@TheContentEra.com Twitter: @tmaldous LinkedIn: www.linkedin.com/in/TMAldous/en www.TheContentEra.com Managing Director, Gnostyx Research Inc. Phone: 1-613-670-5786 Email: jag@gnostyx.com Twitter: @joegollner Blog: www.gollner.ca (Content Philosopher) LinkedIn: https://ca.linkedin.com/in/jgollner www.gnostyx.com Joe GollnerThomas Aldous

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