Beyond Publishing:
              What Comes Next                                 Joe Gollner
                             ...
Scenario: Personalized Newspapers
Good News but Slightly Retro

                       Publishing


  Modular
  Content
  ...
Convergence – Content & Technology




        Convergence – Jackson Pollock (1952)
Beyond Publishing: Topics


   A Brief History of
       Content & Technology

   The State of the Publishing Art:
       ...
A Brief History of Content & Technology

In the Beginning
…were table(t)s…




…and
 books…
Memex
                  Adapting to the Exponential Growth in
                         Knowledge Resources




Seeking a n...
Knowledge Application with Technology
               Leveraging Knowledge through Automation




                         ...
Augmenting Human Intelligence
      Leveraging Automation to Assist Personal and Team Productivity


 Douglas Engelbart


...
The Internet
                                                Connecting Organizations
                                    ...
The Vision of Hyper-Text
 Envisioning content forms that reflect how people think and collaborate




  Theodor (Ted) Holm...
Proprietary Content Formats
    Limiting the Interchangeability and Usefulness of all data types
CALS – Tackling the Interchange Problem
      PROBLEM            INTERIM SOLUTION                    GOAL




            ...
Standard Generalized Markup Language (SGML)




      1940      1960      1980    2000
SGML
  SGML
    Reflected human communication patterns
    Provided substantial flexibility
    Automated processing was “...
The World Wide Web
                       Where there’s a Will there’s a Way




      1940      1960             1980    ...
World Wide Web – The Success of Simplicity
  Original Objective (1989)
    “to allow information sharing within
          ...
Extensible Markup Language (XML)




                                          Source: Microsoft
      1940       1960    ...
The Key Innovations of XML
 The Key Innovations of XML:
   Fusing the innovations of SGML and the Web
      naming somethi...
XML
 The driving focus for XML
 has been facilitating a revolution
 in the way technology
 applications are designed,
 dev...
Service Oriented Architectures (SOA)




                                                     Source: Microsoft
       194...
Web 2.0 – The Social Web




The second                            Emergent
revolution in                     consequence
...
Web 2.0 – All About Engagement
  Web 2.0 has been called “The Participatory Web”
  Key technical elements include:
     AJ...
The Semantic Web
 Introducing a formal, interchangeable
 expression of meaning suitable to
 automated processing.
 Essenti...
The Age of Derivative Content Applications
  The Next Generation of Derivative Content Applications
    Draw upon massive ...
From Convergence to Performance




   The potential provided by convergent technologies
    is not enough to realize impr...
The State of the Publishing Art: Five Scenarios
Encyclopedia




                                                                   On Demand
                            ...
Scenario: Integrated Education Portal




                         State-of-the-art environment integrating
              ...
Scenario: Software Engineering Solution



Key Points:
Replaced CASE
tool with XML
content describing
system design

Prima...
Multiple Content Sources
Dynamic Support
                                      Open                                       ...
Scenario: The Complete Aircraft Content Lifecycle
                 Creating a continuous connection between governing
    ...
Beyond Publishing: What Comes Next?
Publishing will more directly inform Performance
  Publishing Content
    No longer only a matter of
    informing people ...
One Step Beyond
  Publishing Content is a Commitment
    Where did it come from?
    Who did it go to?
    What exactly di...
The Publishing of Intelligent Solutions
 Intelligence
    The ability to acquire & apply
    knowledge (OED)

 Intelligent...
It’s All about Web Content
  Questions & Comments


  Contact

  Joe Gollner
  VP Enterprise Publishing Solutions
  Stilo ...
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Beyond Publishing (Web Content 2009)

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Opening keynote address at Web Content 2009 in Chicago.

Published in: Technology, Business

Beyond Publishing (Web Content 2009)

  1. 1. Beyond Publishing: What Comes Next Joe Gollner VP Enterprise Publishing Solutions Stilo International Copyright © Stilo International 2009 jgollner@stilo.com
  2. 2. Scenario: Personalized Newspapers Good News but Slightly Retro Publishing Modular Content Multiple Renditions Specialized Components Metadata Real-Time Resources Personalization Processes Modularized content 1996 – Present… Database storage & retrieval Dynamic assembly Personalized rendition
  3. 3. Convergence – Content & Technology Convergence – Jackson Pollock (1952)
  4. 4. Beyond Publishing: Topics A Brief History of Content & Technology The State of the Publishing Art: Five Scenarios Beyond Publishing: What Comes Next?
  5. 5. A Brief History of Content & Technology In the Beginning …were table(t)s… …and books…
  6. 6. Memex Adapting to the Exponential Growth in Knowledge Resources Seeking a new medium in which documents would become more manageable & more dynamic 1940 1960 1980 2000
  7. 7. Knowledge Application with Technology Leveraging Knowledge through Automation The modern organization cannot survive without automation as a means to encapsulate & leverage knowledge 1940 1960 1980 2000
  8. 8. Augmenting Human Intelligence Leveraging Automation to Assist Personal and Team Productivity Douglas Engelbart Workstation - 1966 An integrated working environment in which “paperwork” was performed electronically & with great efficiency Workstation - 1968 1940 1960 1980 2000
  9. 9. The Internet Connecting Organizations to form Knowledge Enterprises Combining the capabilities of research facilities to undertake more challenging projects 1940 1960 1980 2000
  10. 10. The Vision of Hyper-Text Envisioning content forms that reflect how people think and collaborate Theodor (Ted) Holm Nelson 1940 1960 1980 2000
  11. 11. Proprietary Content Formats Limiting the Interchangeability and Usefulness of all data types
  12. 12. CALS – Tackling the Interchange Problem PROBLEM INTERIM SOLUTION GOAL STDS Supplier Client Supplier Client Supplier and Client 1940 1960 1980 2000
  13. 13. Standard Generalized Markup Language (SGML) 1940 1960 1980 2000
  14. 14. SGML SGML Reflected human communication patterns Provided substantial flexibility Automated processing was “difficult” Adopted in documentation-intensive sectors Military, Aerospace and Commercial Publishing Charles Goldfarb The Father of SGML The Key Innovation of SGML: naming something (understanding) is different than describing what should be done with it (behaviour) naming something is the important part naming something and defining its behaviour benefits from sophistication
  15. 15. The World Wide Web Where there’s a Will there’s a Way 1940 1960 1980 2000
  16. 16. World Wide Web – The Success of Simplicity Original Objective (1989) “to allow information sharing within internationally dispersed teams” HTML: a simple use of a complex standard Sir Tim Berners-Lee The Father The Key Innovation of the Web: of the Web deciding what to do (intention) is different than determining how it should be done (execution) deciding what to do is the important part communicating an intention and successfully executing it benefits from simplicity
  17. 17. Extensible Markup Language (XML) Source: Microsoft 1940 1960 1980 2000
  18. 18. The Key Innovations of XML The Key Innovations of XML: Fusing the innovations of SGML and the Web naming something (understanding) is different than describing what should be done with it (behaviour) deciding what to do (intention) is different than determining how it should be done (execution) Yuri Rubinsky The Spiritual Father XML exhibits an unresolved tension between of XML Sophistication to meet the needs of application integration Simplicity to meet the needs of people interacting with technology
  19. 19. XML The driving focus for XML has been facilitating a revolution in the way technology applications are designed, developed and deployed This addressed the failure of preceding approaches to adapt to genuinely open systems This focus explains a great deal about the character of XML
  20. 20. Service Oriented Architectures (SOA) Source: Microsoft 1940 1960 1980 2000 2010
  21. 21. Web 2.0 – The Social Web The second Emergent revolution in consequence web adoption of integration 1940 1960 1980 2000 2010
  22. 22. Web 2.0 – All About Engagement Web 2.0 has been called “The Participatory Web” Key technical elements include: AJAX – Asynchronous JavaScript and XML simple syndication protocols – RSS / ATOM simplified web services – Aggregator APIs Folksonomies – collaborative tagging Processable content – XHTML / CSS / Microformats Addressable, traceable, dynamic, collaborative content – wiki / blog Much closer to the original idea behind the ‘web’ The centrality of XML in making this possible is often missed
  23. 23. The Semantic Web Introducing a formal, interchangeable expression of meaning suitable to automated processing. Essential for marshalling radically distributed services. Content for Machines 1940 1960 1980 2000 2010
  24. 24. The Age of Derivative Content Applications The Next Generation of Derivative Content Applications Draw upon massive volumes of content Rely heavily on reusable portable application modules, standard interfaces, cloud resources, & intelligent content Evolve rapidly to meet new demands and to leverage the availability of new resources Leverage the convergence of content & technology to support a new order of performance
  25. 25. From Convergence to Performance The potential provided by convergent technologies is not enough to realize improved performance.
  26. 26. The State of the Publishing Art: Five Scenarios
  27. 27. Encyclopedia On Demand Textbooks Academic Portable Public Advanced Portal Scenario Russian Academic Knowledge Portal Variable Output Document & Knowledge Architecture (VODKA) Managed Artifact Retrieval, Transformation, Integration & Navigation Infrastructure (MARTINI) Ontology Language Integration & Validation Environment (OLIVE)
  28. 28. Scenario: Integrated Education Portal State-of-the-art environment integrating • Content Management • XML conversion & authoring • On-demand personalized publishing • Dynamic generation of a portal • Delivery of content & working documents
  29. 29. Scenario: Software Engineering Solution Key Points: Replaced CASE tool with XML content describing system design Primary output: - Executable code Improved - Quality control - Team collaboration - System adaptability
  30. 30. Multiple Content Sources Dynamic Support Open Intelligent Standards Content Performance Support Intelligent Global Content Testing Server Compliance 24 / 7 Prioritization Task Rules Security Distribution Templates Manager Manager Contextualized Tracking Reporting Stylesheets Quality Rules Responsive Requests Feedback Intelligent Publishing Publishing Services Services Wiki PDF Multi-format Legacy formats exist for a reason MS Multi-mode Word HTML Tool functionality as well as information Tools Dynamic Delivery Application components
  31. 31. Scenario: The Complete Aircraft Content Lifecycle Creating a continuous connection between governing standards, the manufactured aircraft & the support regime Publishing outputs: Dynamic content Documentation Software Content Physical parts Logistics Evolution Design Document Notes Guidelines Services Plans Changes Process Data Specifications Production Services Intent Issues Part Logic Deviations Standards Services Operational Design Feedback Manufacturing
  32. 32. Beyond Publishing: What Comes Next?
  33. 33. Publishing will more directly inform Performance Publishing Content No longer only a matter of informing people with relevant and timely information It is now also a matter of equipping people with the tools & materials needed to perform quickly & effectively Real World Examples Email that embeds links to tailored application components Manufacturing task instructions that come with dynamically generated parts
  34. 34. One Step Beyond Publishing Content is a Commitment Where did it come from? Who did it go to? What exactly did it say or do? Who needs it now? How was it used & to what effect? Publishing services are persistent resources These resources help people & organizations perform optimally They form a graph of all friendly publishing resources that can help & that can be assembled dynamically Published content becomes a Friend of a Friend (FOAF)
  35. 35. The Publishing of Intelligent Solutions Intelligence The ability to acquire & apply knowledge (OED) Intelligent Solutions Dynamically assembled Responsive to needs Highly adaptable Apply current knowledge The Publishing of Intelligent Solutions Shared knowledge managed as content is leveraged to guide technology & enhance business performance in a way never before possible
  36. 36. It’s All about Web Content Questions & Comments Contact Joe Gollner VP Enterprise Publishing Solutions Stilo International jgollner@stilo.com joe@gollner.ca

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