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Are You Ready for Content 4 0?

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A talk delivered at the Center for Information Development (CIDM) Best Practices conference held in Santa Fe, New Mexico, in September 2016. It is a treatment of the idea of Content 4.0 that focuses on the real implications that come with operating at the higher levels of content practice (3.0 and 4.0).

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Are You Ready for Content 4 0?

  1. 1. Are You Ready for Content 4.0? The Shape of Things to Come and how to prepare for it Joe Gollner | @joegollner Managing Director Gnostyx Research Inc.
  2. 2. The Road to Content 4.0 Industry 1.0 to 4.0 Web 1.0 to 4.0 Content 1.0 to 4.0 Implications @joegollner | @gnostyx 2
  3. 3. Industry 1.0 – Division of Labor & Water/Steam Power @joegollner | @gnostyx 3
  4. 4. Industry 2.0 –Assembly Line & Scientific Management @joegollner | @gnostyx 4
  5. 5. Industry 3.0 – Computer Aided Manufacturing & Lean @joegollner | @gnostyx 5
  6. 6. Industry 4.0 – Intelligent Manufacturing & Smart Parts @joegollner | @gnostyx 6
  7. 7. The Steps to Industry 4.0 Recap @joegollner | @gnostyx 7 Source: www.allaboutlean.com
  8. 8. Web 1.0 – Connecting Information Sources @joegollner | @gnostyx 8
  9. 9. Web 2.0 – Connecting People @joegollner | @gnostyx 9
  10. 10. Web 3.0 – Connecting Knowledge @joegollner | @gnostyx 10
  11. 11. Web 4.0 – Connecting Intelligent Agents @joegollner | @gnostyx 11
  12. 12. Increasing Intelligence of Connected Components @joegollner | @gnostyx 12 Web 3.0 Web 4.0 Web 1.0 Web 2.0 Web Pages Web Sites Portals Search Engines Blogs Social Media Wikis Multi-User Gaming Taxonomies Ontologies Artificial Intelligence Semantic Search Natural Language Processing Semantic Enterprise Agent Networks Semantic Recommendation IncreasingKnowledgeConnectivity&Reasoning Increasing Social Connectivity & Engagement Adapted from Source: Nova Spivak, John Breslin, Mills Davis - Semantic Web Report 2008
  13. 13. Content 1.0 – Content & Format are One @joegollner | @gnostyx 13
  14. 14. Content 1.0 – Applies to Traditional Publishing @joegollner | @gnostyx 14
  15. 15. Content 1.0 – Applies to Most Web / Mobile Sites @joegollner | @gnostyx 15
  16. 16. Content 1.0 – Output Focused @joegollner | @gnostyx 16 No separation between the content and the information product being published Content Product Content 1.0
  17. 17. Content 2.0 – The Separation of Content & Format @joegollner | @gnostyx 17
  18. 18. Content 2.0 – Content Managed as Content @joegollner | @gnostyx 18 Content is separated from format & it is used to produce two or more information products Product Product Content Content 2.0
  19. 19. Content 2.0 – Single Source Publishing @joegollner | @gnostyx 19
  20. 20. Content 3.0 – “Integrated” Content @joegollner | @gnostyx 20
  21. 21. Content 3.0 – Connecting the Content Dots @joegollner | @gnostyx 21 Semantics Product Product Source Source ProductContent Content 3.0 Multiple authoritative sources Shared semantics Numerous information events
  22. 22. Content 3.0 – a Complex Composite Artifact @joegollner | @gnostyx 22 Content is created by leveraging multiple inputs This is the daily challenge for professional communicators The whole is greater than the sum of its parts Content demands specialized technologies Content Channels Data Expertise Goals Feedback Audiences
  23. 23. Content 3.0 – End-to-End Lifecycle Integration @joegollner | @gnostyx 23 Design Guidelines Process Specifications Part Standards Document Services Data Services Logic Services Operational Feedback Content Evolution Manufacturing Logistics Design Intent Plans Deviations Issues Changes Documentation Notes Production Source to use bidirectional integration establishes an authority network that can continuously improve
  24. 24. Content 4.0 – Smart Content @joegollner | @gnostyx 24
  25. 25. Content 4.0 – Self-Assembling & Self-Rendering @joegollner | @gnostyx 25 ProductSource SourceProduct ProductSource Semantics ProductSource SourceProduct ProductSource Semantics ProductSource SourceProduct ProductSource Semantics Content that assembles, transforms, & renders, dynamically in response to contexts & agent needs Content 4.0 Content
  26. 26. Content 4.0 is the Shape of Things to Come @joegollner | @gnostyx 26 Implications
  27. 27. Inescapable Trends in Technical Communication Content becomes much more precise Content design becomes one part in a total system Content creation becomes more technical Content management becomes more complex @joegollner | @gnostyx 27
  28. 28. Implications of Content 4.0 – The Complexity Curve Escalating complexity cannot be avoided Complexity can be managed within engineered systems @joegollner | @gnostyx 28 Content 1.0 Content 2.0 Content 3.0 Content 4.0
  29. 29. Collaboration at the Heart of Content Management We are headed in the right direction There are engineering precedents to follow The burden of complexity can be shared & managed Together we can meet the challenge of Content 4.0 @joegollner | @gnostyx 29
  30. 30. Closing Thought – Content 4.0 is already here… @joegollner | @gnostyx 30 The future is already here… it’s just not very evenly distributed - William Gibson info@gnostyx.com

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