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What's all the blog about?


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A brief introduction to blogs for the first-timer.

Published in: Business, Technology
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What's all the blog about?

  1. 1. What’s All The Blog About Jeffrey Gold
  2. 2. What is a Blog? <ul><li>A conversation that begins with a writer and reader and, if lucky, includes conversations between readers. </li></ul><ul><li>A collection of journal entries focused on sharing a person’s interests or thoughts with whomever wants to listen. </li></ul><ul><li>A two way medium where discussion topics have no geographical borders. </li></ul>
  3. 3. Who is Blogging? <ul><li>Bob Lutz, Vice Chairman, General Motors </li></ul><ul><li> </li></ul>Michelle Mitchell, wife and mother of 4 Mark Cuban, Owner, Dallas Mavericks
  4. 4. What’s the Difference? blogs vs. other communication channels <ul><li>Publishable : Anyone can do it – inexpensively. Postings are available worldwide instantly </li></ul><ul><li>Findable : People use search engines to find blogs by subject and/or author. The more you post the more findable you are. </li></ul><ul><li>Social : The blogosphere is one giant conversation. Through blogs people with shared interests build relationships. </li></ul><ul><li>Viral : Information often spreads faster through blogs than news agencies. </li></ul><ul><li>Syndicatable : Use RSS (really simple syndication) tools to let your users easily see when your blog has been updated rather than making them visit your page each day. </li></ul><ul><li>Linkable : Use the millions of other bloggers as a resource or added area of interest to provide value to your readers. </li></ul><ul><li>The points above are edited excerpts from Naked Conversations by Shel Israel and Robert Scoble </li></ul>Suggested reading
  5. 5. Why Should I Use a Blog? <ul><li>Gives your company a personality </li></ul><ul><li>Listen to your readers/customers </li></ul><ul><li>Brand building – tell your story </li></ul><ul><ul><li>Positioning </li></ul></ul><ul><ul><li>Project your credibility </li></ul></ul><ul><ul><li>Your project credibility </li></ul></ul><ul><ul><li>Deliver your message clearly and quickly </li></ul></ul><ul><ul><li>Create strong customer loyalty </li></ul></ul><ul><ul><li>Relationship marketing – start a conversation </li></ul></ul><ul><li>Claim your expertise </li></ul><ul><ul><li>Prove your differentiation </li></ul></ul><ul><li>Lead generation </li></ul>
  6. 6. What Do I Blog About <ul><li>Write about what you know </li></ul><ul><li>Write about your interests </li></ul><ul><li>Write about industry trends and hot topics </li></ul><ul><li>Consider video, audio and presentation tools </li></ul>
  7. 7. Is Blogging Right for Me? <ul><li>Time intensive to write & market your blog </li></ul><ul><li>Tough to generating traffic </li></ul><ul><li>Must have dedication, passion & time </li></ul><ul><li>70% of blogs are abandoned by month 2 </li></ul>
  8. 8. How Do I Get Started? <ul><li>Read a bunch of blogs to get the hang of it </li></ul><ul><li>Pick a specific name for your blog; not “My Business Blog” </li></ul><ul><li>Keep it simple, focused and tell a story (your story) </li></ul><ul><li>Demonstrate your passion </li></ul><ul><li>Show your authority </li></ul><ul><li>Allow users comments so you don’t become a one-way PR channel </li></ul><ul><li>Be accessible and transparent – let readers know who you are and how to contact you. </li></ul><ul><li>Be linky – don’t be afraid of directing people away from your blog. Provide value even if it’s not on your site. </li></ul><ul><li>Build real world relationships with your audience when possible </li></ul><ul><li>Use your referrer log to see who is linking to you. </li></ul>
  9. 9. Mechanics <ul><li>Select a blog tool </li></ul><ul><li>Register your blog </li></ul><ul><li>Allow people to engage – if you moderate comments stay on top of it </li></ul><ul><li>Use a search function for your blog. Let people search you from inside the blog rather than doing a Google search on the outside </li></ul><ul><li>Making sharing your blog easy Digg, Reddit, Stumble Upon… </li></ul><ul><li>Install analytics software to track usage (Google Analytics) </li></ul><ul><li>Post your contact info up front </li></ul><ul><li>Use graphics to enrich the experience </li></ul><ul><li>Include call to action when necessary </li></ul><ul><li>The more you update the higher Google ranking </li></ul><ul><li>Use keywords in titles, body and tags </li></ul>
  10. 10. Have Fun! <ul><li>If you need some help or want to kick some ideas around please be in touch. We are here to make your social media experience the best it can be. </li></ul><ul><li>Jeffrey Gold </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>