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Executive Summary                                                         2   Tethr will “Socialize” the design and review...
The Challenge                                                            3           Today                                ...
Tethr Can Solve the Problem                           4                              Evolution of an image                ...
Benefits                                                                       5  Tethr [Te – ther] Verb:      A “Social F...
Our Target Markets                                                   6             Marketing Professionals     Manufacturi...
Market Opportunity                                        7           Estimated Users in the Market           Creative Pro...
Pricing                                                                          8  Tiered Usage  •   The more you use, th...
Summary                                                          9  Tethr solves a huge problem  • No more communication i...
Backup
Adobe’s Numbers   8
Competitive Landscape  Four Categories of Competition► Solutions using enterprise social collaboration, andconnections of ...
Market Opportunity                                                                 7 Initial Target: 10,000 Discrete Manuf...
Workflow Challenge          Today                     VS.            DELIVERABLE
Sales Model Sales Model    Target the Industry Influencers    Inside Direct Team - Phone and Web Demos    Target the Pr...
Conversations          Millions of Design        Application Users follow         hundreds of different         “micro com...
Example Communities Web                        Industry                      Associations                                 ...
Execution Timeline                                                                                      Implement         ...
Tethr - IC Business Idea Comp 10/2011
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Tethr - IC Business Idea Comp 10/2011

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Tethr is a social collaboration tool to enable creative to interact more effectively with the people who use their designs.

This was later rebranded as Re

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Tethr - IC Business Idea Comp 10/2011

  1. 1. Executive Summary 2 Tethr will “Socialize” the design and review process • Big problem today with different programs, platforms and geography • Supports documents, images and 3D CAD models Business Social application for extended project teams • Includes global suppliers, manufacturers, consultants, agencies Simple reference points anchor or “Tethr” social footnotes • Social footnotes appear like Facebook comment threads Freemium model drives viral growth through invitations • Customers invite new users. Reviewers Free. Basic user $25/mo. Leverage the cloud to run the entire business • Scalable, multi-tenant architecture in multiple languages
  2. 2. The Challenge 3 Today VS. • “Social Footnotes” • Friending, Following members • Project-Centric • Version Chaos • Multiple conversations • Not simple It is not the people that are the • Social Conversations problem – but the tools they use!
  3. 3. Tethr Can Solve the Problem 4 Evolution of an image Version 1 Version 2 Version 3
  4. 4. Benefits 5 Tethr [Te – ther] Verb: A “Social Footnote” linking a reference point to a social conversation Product Benefits • Beyond the Project Management “Plan” • Social “Storyboard“ captures conversations, updates, workflow and previous versions • Works along-side or even without complex project management software • Unlike other business social apps, Tethr ties actions to deliverable • Everything is managed and saved in the cloud • Faster turns on new revisions • Conversations can happen at any time
  5. 5. Our Target Markets 6 Marketing Professionals Manufacturing Legal Professionals Educational Use Architectural/Construction Engineers And More…
  6. 6. Market Opportunity 7 Estimated Users in the Market Creative Professionals 3.3M @Work Creatives 10.6M Total Prospects in the Design Market 13.9M
  7. 7. Pricing 8 Tiered Usage • The more you use, the more you have to pay • Monthly: Basic User License $25/user, Professional $80/user, Agency $500 Unlimited Tethr’s and Shares • Tethr anything and share with all members of the team Monthly Recurring Revenue Tangible Growth • Prospective Market Users – 13.9M • Estimated blended average: $50/user/mo. • $50 monthly X 12 Months = $600 annual license • Only need to reach just 1670 users to make 1M; 1.2% of Market!
  8. 8. Summary 9 Tethr solves a huge problem • No more communication issues Social Footnotes Improve Communication • One location with everyone’s input Huge Global Opportunity • Many verticals and markets can be leveraged beyond Initial Viral Expansion Drives Growth • Users will drive additional users through sharing
  9. 9. Backup
  10. 10. Adobe’s Numbers 8
  11. 11. Competitive Landscape Four Categories of Competition► Solutions using enterprise social collaboration, andconnections of “friending” and “follow” to add someone CubeTree► Enterprise application providing social features to existingapplication►Redliner applications► Real Time Conferencing applications Acquired by vmware What makes Tethr Different? Tethr is a contextual “Social Footnote” for the project team rather than just a socialized conversation.
  12. 12. Market Opportunity 7 Initial Target: 10,000 Discrete Manufacturers (DM) in North America over $10M 4,000,000 Universe of Extended Workforce is becoming Social Project participants • Now is the time for Tethr 10,000 Discreet Manufacturing No Major Innovation for Manufacturers Companies over $10 Million Managing Product Development • Many still doing Projects on “lists” • Project management is too complex 10 For every CAD user, there are 10 others on a project team 3 Average number of CAD users involved in a product line Large, Worldwide $100M dollar market opportunity
  13. 13. Workflow Challenge Today VS. DELIVERABLE
  14. 14. Sales Model Sales Model  Target the Industry Influencers  Inside Direct Team - Phone and Web Demos  Target the Product Development / Project Team Leads  Easy to find prospects.  Market / Cold Calls / Draft off “Project” Keywords  Generally looking for a better way to manage projects Secret Sauce: Viral Growth  Average Customers will grow 5X over the initial install  Tethr customers invite in their suppliers.  Suppliers adopt Tethr and invite in their designers and suppliers…
  15. 15. Conversations Millions of Design Application Users follow hundreds of different “micro communities“ These communities are: - Engaged - Look for new content, best practices - Ready for a Tethr discussion
  16. 16. Example Communities Web Industry Associations Vendor and Distribution Media Communities Communities Industry Forums Industry Thought Industry Events Leadership 17
  17. 17. Execution Timeline Implement Intensify SEO for Engage the Website Social Ecosystem Media Engage Top Strategy 100 Attend Industry Press Blitz Leverage Complete Connectors Event, Build 15 top magazines Customer Advisory Council and top bloggers Success

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