Cincinnati AMA - How to Align Content and Keywords to the Buying Cycle - 2-12-14

451 views

Published on

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
451
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cincinnati AMA - How to Align Content and Keywords to the Buying Cycle - 2-12-14

  1. 1. How to Align Content and Keywords to the Buying Cycle February 12, 2014 Jordan Godbey President, ZoomSpring
  2. 2. OVERVIEW Buying Cycle Inbound Marketing Personas Q&A
  3. 3. About Me @jordangodbey
  4. 4. #cincySEO Cincinnati SEO Meetup Group
  5. 5. Buying Cycle
  6. 6. Buying Cycle Pre-Internet 100% Education = Business
  7. 7. Buying Cycle Post-Internet Education = Customer
  8. 8. Inbound Marketing SAMPLE HEADING 2
  9. 9. Inbound Marketing Traffic Behavior
  10. 10. Inbound Marketing SAMPLE HEADING 2
  11. 11. Inbound Marketing Buying Cycle & Traffic
  12. 12. Personas
  13. 13. Personas Big Bob’s Balloons, Inc.
  14. 14. Personas Larry Page, CEO Widgets Inc. Need Want Know Fear Care about Hang out Education (MBA) 1 Kid (college) Married Drives Lexus Lives in suburbs Uses LinkedIn
  15. 15. Personas Tom Spears, Mechanic Widgets Inc. Education (HS) 3 Kids (grown) Married Drives Ford Lives in suburbs Uses Youtube
  16. 16. Personas How to Build Personas Interviews - Current Customers Support Staff - FAQs Online Research - Quantcast Thought leaders - Social Media
  17. 17. Personas How to Build Personas
  18. 18. Personas
  19. 19. Personas
  20. 20. Funnels
  21. 21. Funnels Top air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews
  22. 22. Funnels Top air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews
  23. 23. Funnels Top air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews
  24. 24. Funnels Top air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews
  25. 25. Funnels Top air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews
  26. 26. Keywords
  27. 27. Keywords
  28. 28. Personas 5 Best Ways to Advertise Using Corporate Balloons Channel Blog / PPC CEO Research Case Study Best / Advertise
  29. 29. Personas 5 Reason Why Air Balloons Are Easy To Repair Channel Blog / SEO Mechanic Watch Video Research Specs / Guide / Blueprint
  30. 30. Q&A Content Persona CTA Buying Stage Focus 5 Things ? ? ? ? 5 Things CEO Watch our video Research High Level 5 Things Mechanic Download Guide Research Technical Top Balloons Mechanic Read Reviews Decision Technical ROI =
  31. 31. Q&A Questions?
  32. 32. Q&A Resources • ZoomSpring.com - 1 Hour Inbound Marketing Consultation - jordan@zoomspring.com • SEO Meetup Group - meetup.com/Cincinnati-SEO-Group/ • Industry Research - quantcast.com/ • Uber Suggest - ubersuggest.org/ • Follower Wonk - followerwonk.com/
  33. 33. THANK YOU Jordan Godbey President, ZoomSpring jordan@zoomspring.com 513-282-5704

×