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Media Selection and PlacementLondon Underground  - Covent Garden, Leicester Square, Oxford Circus, Piccadilly Circus, Tot...
Schedule
Estimated Budget  London Underground – 150 units    3 x4 sheet pack of 25 = £7,990 (2 weeks)    3 x12 sheet pack of 25 = ...
Reaching the Target Audience         Who?   Tourists and visitors to London and the 2012 Olympics.   Fans of the James B...
Application of Objectives Create extensive awareness of the exhibition                   - Analysing the target audience ...
The British Museum Advertising Campaign - 50 years of Bond
The British Museum Advertising Campaign - 50 years of Bond
The British Museum Advertising Campaign - 50 years of Bond
The British Museum Advertising Campaign - 50 years of Bond
The British Museum Advertising Campaign - 50 years of Bond
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The British Museum Advertising Campaign - 50 years of Bond

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We were tasked with constructing an advertising campaign for The British Museum as a university project.

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The British Museum Advertising Campaign - 50 years of Bond

  1. 1. Media Selection and PlacementLondon Underground - Covent Garden, Leicester Square, Oxford Circus, Piccadilly Circus, Tottenham Court RoadBillboard - Kings Cross, Covent Garden, Stratford, London Times Square, Leicester Square, Southwark, Bloomsbury and Piccadilly Circus.Bus Stops - Central London locations in particular popular transport interchanges
  2. 2. Schedule
  3. 3. Estimated Budget  London Underground – 150 units 3 x4 sheet pack of 25 = £7,990 (2 weeks) 3 x12 sheet pack of 25 = £19,765 (2 weeks) Total = £79,090 Billboards – 8 units Average cost of £1,400 per billboard (1 month) Total= £16,800 Bus Stops – 100 units Total = £96,000 Total Estimate = £191,890
  4. 4. Reaching the Target Audience Who? Tourists and visitors to London and the 2012 Olympics. Fans of the James Bond films. How? Clear links to the style and imagery of James Bond Targeting popular tourist attractions Strategic placement to accentuate the exhibition
  5. 5. Application of Objectives Create extensive awareness of the exhibition - Analysing the target audience -Using iconic imagery - Informative yet striking visual displays Increase visitors by 20% compared to last year’s summer average. - 5.8m visitors a year - An average donation of 15p per visitor - Most popular UK cultural attraction - 5.3m expected visitors to London in the summer months

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