Empathy: The Secret Ingredient in WordPress Development, Work, and Success

605 views

Published on

Developers, designers, project managers and site editors — anybody who builds for or works with WordPress on a daily basis — are always looking for that edge to help take them, their clients, and their sites to the next level.

While sharpening your toolset is great, and never-ending, there’s one “must have feature” that separate the competent developers from the truly great: Empathy.

When you step outside your desire to “show off” or build something better “your way”, and focus on listening to the needs of your clients and/or your audience, you’ll unlock the secret to building better, more sustainable and more loved products.

Through case studies, examples, and action items, I talk about why — and how — adding empathy to your toolkit lets you move beyond chasing trends into making your sites, and the web, a better place.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
605
On SlideShare
0
From Embeds
0
Number of Embeds
92
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Empathy: The Secret Ingredient in WordPress Development, Work, and Success

  1. 1. The Secret Ingredient in WordPress Development, Work, and Success EMPATHY JASON CLARKE WordCamp Maine • August 16, 2014
  2. 2. Jason Clarke Senior Web Strategist @jgclarke
  3. 3. 10up.com
  4. 4. The Secret Ingredient in WordPress Development, Work, and Success EMPATHY
  5. 5. Magic?
  6. 6. Bad news. Good news.
  7. 7. So… what is empathy? (in web projects)
  8. 8. One way to view empathy. Putting aside our ego tools projects plans biases fears To adopt the perspective of another So we can solve real problems for people. 206%
  9. 9. A shift in focus. “Don’t worry, we know how to build WordPress sites.” USES WORDPRESS EXPERTISE (+ NEWEST JS FRAMEWORK ) “We made you a site!” “Let’s see what’s between you and more success.” USES WORDPRESS EXPERTISE + THE RIGHT TOOLS FOR THE JOB “We helped improve success using WordPress.”
  10. 10. It’s not an either or. How do creatives fit in? We choose the how when we know the why.
  11. 11. It makes a real difference. /?p=123 vs /local-support-groups Search traffic 117% 206% Forum posts 1 - http://www.usabilityfirst.com/documents/U1st_BCO_CaseStudy.pdf breastcancer.org Redesign Project Interviews, testing, semantic code
  12. 12. This isn’t just about feeling good! 5% now Increase in retention rate 25%Increase in long-term profits 2 - http://hbswk.hbs.edu/archive/1590.html1 - adaptivepath.com/uploads/documents/apr-005_businessvalue.pdf 45%From 4 steps to 1
  13. 13. What makes it a secret ingredient? It’s far away.We’re busy.It’s hard.
  14. 14. Now, how do we get there? (in one piece)
  15. 15. It’s a process. Discovery is not a line item. Make goals when it’s easy. Establish regular feedback. money in wallet
  16. 16. Feedback goes beyond launch.
  17. 17. It’s everyone’s job. More thoughts here and here
  18. 18. We need it with each other as well. Developer Blog daily/weekly Designer Experiment with plugin or feature development Leader/ PM Respect the overall goals
  19. 19. What if we don’t know our customer? What do we know? ! • ~5+ plugins • Varying technical skill • Focused on publishing, not buying
  20. 20. We can still create thoughtful experiences. NOTIFICATIONS?!
  21. 21. We can still create thoughtful experiences. What can we do? ! • Make it invisible • “What Would Core Do?” • Play the long game Image of PushUp code snippet from VIP talk
  22. 22. We can still create thoughtful experiences. What can we do? ! • Make it “invisible” from WordPress core • Respect the visitor and publisher • Play the long game
  23. 23. Get out of your comfort zone.
  24. 24. Provide the win, if not the product.
  25. 25. Why does it matter?
  26. 26. PIXEL PUSHERS NEED NOT APPLY.
  27. 27. NOTHING AGAINST SCRATCHING YOUR OWN ITCH.
  28. 28. “WE ARE BUILDING MICROPHONES.” -Paul Clark, How WordPress Saves Lives and Moves Governments
  29. 29. Thanks to: Paul Clark John Eckman Taylor Aldridge Matt James Jake Goldman Heidi Clarke 10up Thank You! Questions/Feedback? SLIDES & NOTES AT: http://jgclarke.org/empathy-wordpress

×