IIT ID Fall Demo


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Early recommendations for the Bicycle Federation

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  • Hi...

    We the members of Aachieve Academy have organised an event called “Cycle On Bangalore - A fight against Pollution”, a cycling trail, on January 16, 2011. Some of the big names have confirmed their presence for the event. A trail will be held which is open for the public. A participation of 500 members has been set as our target. We have also received a confirmation of 200 members..

    We will be cycling from Madhavan Ground to Vidhan Soudha via, Ashoka pillar, Double road, Kanteerava Stadium, Cubbon Park ands return. The event starts at 7AM.

    We request you to join us by participating in large numbers and help us spread the awareness of pollution to a wider extent. A responsible media will cover the event.
    We will look forward to your positive confirmation.

    For registrations and more information contact:
    Dimple – 9916602447 Vittal – 9611328858

    Online registrations can be done through this link -


    Cycle on Bangalore

    With Regards

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IIT ID Fall Demo

  1. 1. Encouraging Bike Modeshift in Chicago with a New Cyclist Support Network Chicago Bicycle Federation | Jessica Gatto | Demonstration Project, Fall 2007 Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation
  2. 2. Contents Goals and Objectives, 3 Identifying Needs of New and Potential Cyclists, 4 Solving for the Needs of New and Potential Cyclists, 8 Value of Cyclist Support, 11 Sustaining Network of Peer Support, 20 Appendix, 31 Works Cited, 47 Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 2
  3. 3. ? The Chicago Bicycle Federation’s goal is to increase bike modesplit in Chicago. Organization Goal/Objective clean air C40 Initiative, CMAQ reduce emission of VOCs City of Chicago, CATS increase bike modesplit CDOT Bikes, CBF get Chicago travelers get bike commuters to 1 2 to commute by bike ride more frequently Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 3
  4. 4. Bike commuters face deterrents from riding each day. Chicago travelers must overcome barriers to begin bike commuting. Regular/semi-regular bike commuters Defined as people who have commuted regularly or semi-regularly ap ot (at least once a month) in the past, this target group faces a series of e has tr ha ie s deterrents that make cycling less appealing (i.e. rough roads, fear of nt ial db co getting doored). These issues are often the focus of current initiatives nsi bik ike comm such as infrastructure improvements and safety enhancements. dere e co mmuter d bike com New bike commuters u ti ng Defined as Chicagoans who have just started bike commuting or have tried it once. This group still faces a number of deterrents, mainly from not mu feeling comfortable or safe on the road and/or not knowing tips and tricks tin to riding that would make their ride easier (i.e. panniers, fenders). g Aspiring bike commuters Not having tried bike commuting, but having considered it, possibly through the recommendation or suggestion of a friend, this group faces a number of barriers to taking their first ride, the most common being to overcome perceived danger of riding on the roads. In addition, aspiring cyclists may not own a bike or know the appropriate gear/security equipment necessary to ride in Chicago. Potential bike commuters Anyone capable of riding a bike is a potential bike commuter. This group faces the largest barrier to modeshift, which is acknowledging bicycling as a form of transportation and recognizing its utilitarian benefits and viability. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 4
  5. 5. Let’s focus on new, aspiring or potential bike commuters. ? What do they need to start riding? community identifies with bike community The needs of new, aspiring and potential bike recognize utility feel socially comfortable commuters span emotional, social, cognitive and dress code does physical factors. Through primary research and first- not permit fastest way hand experience, a well-defined, comprehensive competition with game of maneuvering list was developed citing motivators/enablers other cyclists through traffic convenience no place to park at employer does not to leverage in encouraging modeshift as well as destination support/encourage fear of bike theft deterrents/barriers that must be addressed. At intimidated by other no convenient, cyclists left, barriers, deterrents, enablers and motivators pride in beating cars driver aggression safe storage at traffic lights are mapped based on whether it is a physical or cost companion does embaressed to not feel safe psychological factors and whether it affects the not have bike access to bike, know rules, routes on the road individual or the entire community. Based on these alternative distance companion preferred need vehicle for clusters, five overarching user needs are defined. privacy work/school no shower/place to clean up feels “in the way” 1. Need to recognize utility of biking. physical of traffic fear of getting mental 2. Need to feel physically comfortable on the road. doored personal safety reduces smog 3. Need to feel safe on the road. feel physically connect to 4. Need to feel social comfortable as a cyclist. not confident riding comfortable personal values . Need to connect bike commuting to personal in traffic values hassle of changing/ experience outdoors, cleaning up community sustainability, global warming don’t like driving/ traffic weather enjoy riding enablers health well-being too much to carry motivators barriers bike needs repair/ personal fitness maintenance deterrents overarching user needs individual Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation
  6. 6. How are current initiatives solving for these needs? ? community Current solutions tend to focus on the community recognize utility feel socially comfortable (i.e. infrastructure improvements, safety enhancements) and hope that the individual will Bike to Work Week congestion charges join in. Looking at current initiatives in Chicago Safe Routes to Parks Commuter Challenge bike education in as well as those used all over the world, we gain a Safe Routes for Seniors needy communities general understanding of which cyclist/potential bike parking bike boulevards bike traffic flow drivers ed cyclist needs are being met. Home Zones Shop by Bike Drive with Care Bike shops (publicity) bike boxes Current initiatives tend to focus on promoting Low Income/MyBike feel safe free bike rental the benefits of cycling and enhancing the city’s tax on gas, cars on the road Safe Routes to School infrastructure to allow for a safer, more bike- ban motor traffic friendly community. Such initiatives work well maps publications in CBD in encouraging current cyclists to ride more, but Bike Ambassadors bike routes slow speed limits seldom address the lack of knowledge/know-how bikes lanes truck fixes physical mental and perceived value gaps that new and aspiring colored lanes cyclists face. bike-friendly traffic signals feel physically connect to safety awareness bike paths Recent and future Chicago Bicycle Federation comfortable personal values initiatives such as Bike to Work Week’s Commuter helmet use encouragement Challenge and the Go Healthy! Program in Logan separated bike lanes Square represent excellent attempts at addressing Go Healthy! Program the social and emotional barriers to cycling while leveraging opportunities for cyclists to identify with other cyclists and the ideals of riding. City Activity prescriptions initiatives CBF initiatives overarching user needs individual Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation
  7. 7. How can we design solutions to address the unmet needs of ? new, aspiring and potential cyclists? community Solutions must focus on spread of “know-how”, recognize utility feel socially comfortable making new cyclists feel welcome, connecting cycling to personal values and helping • Proactively find and inform • Make new cyclists feel welcome on the unexperienced riders overcome false perceptions potential cyclists of the benefits of road. cycling. of danger, inconvenience, and discomfort. • Engage workplaces, existing Looking specifically at potential, aspiring and new • Convince potential cyclists communities in efforts to increase cyclists, the following principles were created through first-hand experience that utilitarian ridership. to address the underserved needs related to cycling is fast and safe. • Provide new and encouraging modeshift. • Ease monetary barrier potential cyclists to cycling for those in with opportunity to feel safe on the road need. interact and overcome differences • Ease new cyclists into the in image/identity. habit of riding on the street. • Promote the spread of city physical mental bike map, other navigational materials, informal suggestions feel physically connect to comfortable personal values • Provide new riders • Connect with access to info individual’s personal regarding gear, equipment to make values, i.e. political, sustainability, commute more comfortable in all health/well-being, to the ideals of conditions. cycling. • Provide new riders with access to • Provide opportunities for new and • Addressed to information regarding gear, equipment potential cyclists with similar personal some degree by to allow them to carry additional goods. values to meet. existing initiatives • Encourage spread of informal rules • Existing intiatives do and riding tips. not address individual Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 7
  8. 8. How did current bike commuters overcome barriers and take their first ride? Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 8
  9. 9. Rebekah started bike commuting through the support of a coworker. far left: Rebekah began her student teaching position commuting by car. She now only uses her car to drive to the grocery store. left: Pat Godar, Rebekah’s coworker and cycling mentor. Potential bike commuter: Rebekah Gordon Feel socially comfortable. Pat invited Rebekah to try bike commuting with him. He set up a time and Mentor: Pat Gordon place near both their residences where he would Relationship: coworkers at Tokki School wait for her each day. He didn’t pressure her, but Commuter: 6.1 miles on roads and paths rather made her a welcoming offer. Recognize utility. Pat has the tendency to brag Feel physically comfortable. Through companion about his bike habit. He loves the experience - he rides, Rebekah learned the most enjoyable, safest feels energetic and low-stress in the mornings and fastest route to work. Pat explained to her and often shares these feelings with others. One the appropriate bike and gear that would make her coworker, Rebekah, was interested in knowing feel most comfortable. He also suggested she buy more. panniers to store her work clothes. Connect to personal values. Rebekah is a Feel safe on the road. As they rode together, triathlete who enjoys staying in shape, but Rebekah learned through observation how to prefers rollerblading. She loves experiencing her communicate on the road. She soon began to feel environment, similar to Pat. more comfortable and safe riding in the street. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation
  10. 10. Rebekah now bike commutes with Pat on a regular basis. 6:45am 6:48am 6:50am 7:20am 7:25am Unlock bike, depart Arrive at meet-up spot Continue commute Lock bike at Tokki school Changes in locker room what works Pat waits for Rebekah every Only a two-minute ride to the Feels comfortable using Pat’s Greeted by Pat as she arrives day at :4am, compelling her meet-up spot, typically has a route to school. at school. to ride more often. companion for % of trip. Shares Pat’s enthusiasm for Rebekah is proud when her scenery in the Arboretum. coworkers see she rode. what doesn’t work We’re running late, and Arrives five minutes late, Pat Pat has taught her a few tricks Calls Pat “the trusting type.” Running a bit late because of Rebekah doesn’t want to keep is not there. - including cutting through a He doesn’t lock his bike at the the time spent looking for Pat Pat waiting or to miss him. parking lot and riding on the school. at the meet-up point. Rebekah feels uncomfortable sidewalk. calling Pat’s wife so early in the morning. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 10
  11. 11. The encouragement, advice and companionship of avid bike commuters can provide potential cyclists with the support they need to shift. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 11
  12. 12. A new bike commuter needs . . . to recognize benefits of cycling as a form of transportation. “This guy’s t-shirt said ‘Save $10,000 by sitting on your ass.’ I asked him about it and he told me to switch to bike commuting. I thought, ‘Hey, I should really do that.’” Mark, 10.23.07 interview madison_a02, 01.59.00 Solution Existing Problems Mark now delivers coffee by bike for a living in Madison, WI. Next to first-hand experience, the most effective • Travelers are constantly overestimating the time a transmission of information on the benefits of cycling trip takes by bike and underestimating the time it comes from a trusted friend or coworker. Luckily, takes by car1. regular cyclists are eager to share their experience • Drivers seldom acknowledge the cost of insurance, of cycling with others. For example, Rikke told us maintenance, gasoline, and buying a car in its totality. about her pride as a cyclist when she cruises by cars • Potential bike commuters are complacent in current in Copenhagen traffic. Pat often tells coworkers and mode of transportation and do not consider biking. family about how relaxed he feels after riding and all • Available information on cycling comes from the interesting things he saw during the trip. Advocacy Groups and may appear biased. 1 Nick Jackson, CBF Deputy Director. October 200. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 12
  13. 13. A new bike commuter needs . . . to feel physically comfortable on the road. “Luckily, I had Roger around. He’s been riding for years, so he showed me what gear I needed to ride through the winter. He also taught me not to worry about high-performance gear or clip-on pedals.” Pat, 10.24.07 interview madison_v02, 02.03.14 Solution Existing Problems At first mention of bike commuting, Roger explains the Seasoned bike veterans are overflowing with street • New cyclists are unaware of tips and tricks to make importance of comfortable pants. knowledge and preference regarding bike, gear and biking easier (i.e. comfortable pants, fenders/ clothing. This wealth of information can be passed panniers, appropriate bike, dollar bill in the tire, down to mentees through example, co-experience or pushing your tube underwater to find a leak suggestion. The first thing that Roger (from above) • Tips and tricks are spread through word of mouth and tells people considering a commute by bike is to find rarely available in print. comfortable clothes. Chris heard from a coworker • Due to the nature of distribution, this information is about bikethroughthewinter.org and plans to visit the difficult to find for those not in the cycling site to prepare for his first winter bike commute. Not community. only do these cyclists help mentees with information, but they also make them feel welcome and comfortable asking questions while building mentee’s confidence as a cyclist. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 13
  14. 14. A new bike commuter needs . . . access to bike, equipment necessary to ride. “I had my new bike for some time before Alex helped me put it together. After it was assembled, I was riding to school by the next day!” Suejin, 11.24.07 interview notes Solution Existing Problems After moving to the U.S. for school, Suejin spent a year taking Many cyclists get gear and their first bike through the • A bike commute in Chicago requires a lot of the CTA before switching to bike. help of a friend, family member or coworker - often as preparation (i.e. buy bike, lock, grab lock key, a hand-me-down or accompaniment to the bike store. appropriate clothing, spare tube, bike pump) Dayo, an avid Madison cyclist, insists on accompanying • New riders seldom know what gear to buy, hesitant to friends to the bike shop to help them with their first trust salespeople. big purchase. Chris got his first bike from an “expert” • New riders often don’t know what is required to bring cycling friend - complete with the best gear and until it’s too late (i.e. they have a flat on the side of components. Rebekah got her commuting bike from the road). her father. Jenny got a cable to lock her back tire from • Cost to buy all necessary gear and equipment is a a coworker. Alex helped Suejin assemble her new bike. barrier to taking first ride. This assistance helps new cyclists through small issues that may deter their decision to bike. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 14
  15. 15. A new bike commuter needs . . . to feel safe on the road. “I was taking the Lakeshore Path because I was afraid of traffic and unfamiliar with lanes. It was dangerous with the runners and walkers, especially after work. A friend suggested the Lincoln/Wells bikepath - it was safer and faster. I started taking that pretty consistently.” Kristy, 11.19.07 interview notes Solution Existing Problems Riding in a group or with a trusted friend or co-worker • Perceived danger on the road is the most common eases a new cyclist into street riding. Veteran cyclists reason people say they don’t commute by bike. have experience and thereby knowledge regarding how • False perception of danger is corrected through to navigate the city, how to find safe streets and how to experiencing the roads first-hand. ride cautiously on those streets. The fears of riders can • Tips and tricks are difficult to find, difficult to ask for, be eased by knowing how to navigate the city, how to not consolidated and often biased or misleading. communicate with drivers and other cyclists, and how to prepare yourself for road and weather conditions. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 1
  16. 16. A new bike commuter needs . . . to feel emotionally and socially comfortable as a cyclist. “The other day it got cold out. I carried my seat in the office, and someone said, ‘You biked today?’ and I said, ‘Yeah, it’s not that cold.’ He was a biker, so I bet he was thinking, ‘Hmmm . . . maybe I should bike.’” Chris, 11.09.07 interview notes Existing Problems Solution As head of the company, Chris makes it known that cycling is • Cyclists who choose not to ride to work often cite Chicago has strong, but disparate bike communities. welcome and encouraged at his “employer does not support/encourage” as a main For some, becoming a cyclist in Chicago can be office. reason for that decision1. daunting if it means identifying with “kamikaze” bike messengers, disruptive Critical Mass participants, or • When on the road, lack of know-how prevents many “hipsters” in Wicker Park. One interviewee explained new cyclists from feeling welcome. One Copenhagen her passion for cycling when living in Atlanta, and how cyclist remembers feeling embarrassed for not the culture in Chicago does not match her days of knowing the rules of the road and being “in the way” riding a bike cruiser on the Georgia shore. of others. • Bike culture in Chicago does not match the Creating a welcoming environment for new cyclists is individual’s identify, feel as if they don’t “fit in.” crucial to increasing ridership. By leveraging existing communities or encouraging mentorship, the need to identify with the larger Chicago bike community 1 Chicago Bicycle Survey, 200. becomes less important. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 1
  17. 17. A new bike commuter needs . . . to connect cycling to personal values. “I try to get people into it. . . and not from a commuting standpoint [since everyone lives close to campus]. They always say, ‘Oh, Dayo, you seem so fit.’ I just say, ‘I bike. Do you bike?’” Dayo, 10.23.07 interview madison_v01, 09.29.00 Solution Existing Opportunity Dayo counts all the friends he’s gotten to start cycling. He In order to explain to a potential cyclists what bike • Individuals have more interest in bike commuting especially enjoys the competitive commuting may mean to them, or where it adds value when it connects to their own personal values. and athletic aspects of biking. in their life, we need to understand their individual Regular cyclists such as Mark demonstrate great situation. No one can do this better than those who awareness for political choices/actions and seem are close to the individual or who understand their more involved in biking and bike advocacy as a result. circumstances in terms of health, image, and/or politics. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 17
  18. 18. Current bike commuters also benefit from supporting or mentoring a new cyclist. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 18
  19. 19. How do current bike commuters benefit? The most exciting part is seeing Oscar go for a ride with all his gear. I think he’s forever transformed.” Dayo, 10.23.07 interview madison_v01, 12.10.00 Bike commuters self-identify. The majority are proud of their decision and eager to help new bike commuters get started. And for a good reason. Mentors benefit from: • Companionship on rides. • Opportunity to meet new people. • Reward of helping friends, coworkers. “ • Further the cause, spread the word. • More cyclists on the road. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 1
  20. 20. So how can the Chicago Bicycle Federation initiate and facilitate a cyclist support network in Chicago? Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 20
  21. 21. What cyclist support intiatives currently exist in Chicago? Far left: Bike to Work week 2007 inspires a little bike www.flickr.com -mmmmkat...’s photo stream traffic at the Grand/ www.flickr.com - soggy paw’s photo stream Milwaukee/Halsted intersection. Bike to Work Week The Milwaukee Express (CCM) Bike to Work Week is a well-publicized, city-sponsored The Milwaukee Express is a weekly group bike event in Chicago that targets potential bike commuters commute to the loop, hosted by a member of Critical working in the loop. The event consists of 1) the Mass Chicago. Cyclists leave Logan Square at 7:30am Commuter Challenge, which invites coworkers and on Thursday mornings and head down Milwaukee, bosses to join one another on a ride to work, 2) how- stopping at different intersections to pick up more to classes and free brochures provide safety tips and riders. tricks, and 3) refuelling stations at various locations throughout the city’s northside (different each day). Problems • Awareness is based primarily on word-of-mouth. Problems Finding information on the ride is difficult. • Program biased towards high cyclist traffic areas, like • Ride only affects potential bike commuters in Milwaukee Avenue northwest of the city. • Initiative lacks follow-through. Marketed as a one- time experience, misses opportunities of leveraging new relationships formed, especially at office. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 21
  22. 22. Harley-Davidson uses the idea of “family” to connect veteran motorcyclists to new/potential owners. At left: 10,000 HOG members gather in Milwaukee for Harley Davidson’s 100th anniversary. Far left: At a garage party, Harley rep www.harley-davidson.com www.harley-davidson.com shows potential rider how to operate the lights, gears on the bike. Garage Party Events Harley Owners Group (H.O.G.) Harley dealerships host social parties for women Harley has formed the highly successful Harley Owners interested in motorcycling. Parties are intended to Group to create community and initiate mentorship make women feel comfortable and welcome on the opportunities. The goal is to bring people into a club road by: chapter at their local dealership, to help them meet fellow riders, to plan trips with other riders, to do • learning the benefits of owning a Harley and how it’s charity work, and to mentor new riders1. different than other “bikes” • Local HOG chapters - each with its own site, events • learning what gear is needed when riding • HOG hosts National and International Rallies such • learning how to customize a motorcycle to reflect a as the Anniversary Rally in Milwaukee, which includes rider’s personal style and ergonomic needs bar-hopping for charity and approx 10,000 bikers • learning simple maintenance of a bike, tips and tricks like how to push up a bike that’s fallen over 1 Interview with Jon Campbell, Marketing Associate at Harley Davidson. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 22
  23. 23. What elements are need to implement and sustain a cyclist support network in Chicago? Activities, monitoring, supervision. Recruitment and marketing strategies. facilitate awareness Facilitate logistical issues such as meeting Attract regular cyclists who can fulfill the place. Ensure mentor has resources, needs of target group. Proactively target materials needed. potential bike commuters. Eligibility criteria and screening. Participant initiatives, recognition. filter reward Recognition events. Increase community awareness. Cyclist/Mentor training. Methods for evaluation. training evaluate Overview program goals and objectives. Clarify roles, responsibilities. Participant matching system. Sustainability program. match sustain Develop match criteria to connect new/ Help participants end relationship/ aspiring cyclists with experienced riders transition to new (i.e. interviews, feedback). who share similar motivations for riding. National Mentoring Center (2003). Foundations of Successful Youth Mentoring: A Guidebook for Program Development. Northwest Regional Educational Lab: Portland, OR Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 23
  24. 24. What would a new cyclist support network look like? followme is a citywide cyclist mentorship/support program that leverages the existing bike community in Chicago along with social networking technology and infrastructure enhancements to create a welcoming envrionment for new cyclists to learn about and experience bike commuting. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 24
  25. 25. awareness filter training match facilitate reward evaluate sustain Awareness campaign answers questions before they’re asked. Mentor publicity. Registered mentors can be used for publicity during their daily commute to work. The followme program may hand out t-shirts or vests that encourage companion rides. followme Ad campaign. Billboards spark interest in the benefits of commuting by bike and direct viewers to website to learn more. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 2
  26. 26. awareness filter training match facilitate reward evaluate sustain Create an online network to connect mentors and mentees. michigan ave wabash ave dearborn st chicago ave Social bike networking site. state st rush st clark st An online database of available mentors superior st andhuron mentor/mentee data is essential to forging new, meaningful relationships. http://www.followme.org/ erie columbus dr followme mcclurg ct st clair st ontario st Searching for More Search Options Email: Displaying all results for Logan Square to Chicago loop to I-90/94 ohio st Jenny F Password: grand ave Send Message Logan Square to Chicago loop to Navy Pier departs 7:45am Ride with Jenny orleans st illinois st Remember me arrives 8:10am wells st View Friends/Mentees lakeshore dr Login Naha hubbard st Jenny F Logan Square to 330 N Wabash D7:45a kinzie st Elliot Send Message Logan Square to Chicago loop departs 9:35am Ride with Elliot arrives 10:00am Map your route and comparedrto View Friends/Mentees n wacker south water st registered mentors. canal st lake st messengerman Send Message Logan Square to Chicago loop departs 6:00am Ride with messen randolph st arrives 6:20am .5mi to Mentor availability: lasalle blvd franklin ave View Friends/Mentees sushi wabi commute companionave washington meet and ride Cynthia Send Message Logan Square to Chicago loop departs 7:45am coffee, drinks, events Ride with Cynthia arrives 8:10am View Friends/Mentees Create a profile with the type of mentor relationship you are looking for. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 2
  27. 27. awareness filter training match facilitate reward evaluate sustain Virtual archive of information, advice for mentors and mentees. Help forums. Allow aspiring and new cyclists to converse with experienced cyclists who have already experience many of the http://www.followme.org/ common situations that cyclists face. followme Searching for More Search Options Ask Mr. Bike. Email: Maintenance forum For a Chicago bike community icon, it help with flats!? please! Password: sure is difficult to get the short from Mr. Got a hole in my tube the other day (3rd time in a week!) and I couldn’t figure out where it was. Any suggestions? I run a pretty tight schedule and lost time means Bike unless you’re at a huge event or in Remember me I’m late for work. Login possession of his Urban Cyclists Tips Jenny F, 4:53pm 12/03/07 and Tricks. Mr. Bike has info that bike help forums Try pumping air into the tube until it’s stretched tight. You can usually hear air leak- commuters need to know - give it to ing, but if not, try running your hand around the tube to feel it. ask mr. bike them. bike legislation If you get a remote location, you can rub saliva over the hole or push it under water (like in an office fountain). You’ll see bubbles. CBF website I usually mark it with a pencil immediately so I don’t ahve to go through the trouble Bike data/statistics/reports. again later. Hope that helps! Followme will be the first messengerman, 8:49pm 12/04/07 comprehensive source of information Good advice messengerman! I agree. Jenny, if you’re getting flats that often, you related to cycling and bike commute may want to do some preventative stuff like: that is readily available to potential 1 - keep tire inflated to max (it’ll repel sharp objects) 2 - get wider tires 3 - they sell puncture-proof tire liners that go between the tire and tube cyclists. 4 - switch your front and back tires. it’s a pain . . . but the back tire wears faster, so if you alternate them, they’ll last longer. Good luck! Cynthia, 4:53pm 12/03/07 reply to this post Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 27
  28. 28. awareness filter training match facilitate reward evaluate sustain Provide opportunities for mentors/mentees to meet and socialize. FollowMe Charity Events. FollowMe charity events are intended to bring cyclists with like values together. They also provide space and opportunity for cyclists to discuss biking in a social setting. Harley has a bar hop followme throughout Milwaukee where riders Welcome bike commuters! bike between locations. Friday dec 4th handle Bar hop All proceeds go to chicAgo Bicy- Leverage existing communities. Targeting schools, offices, or using social events to bring people together will help potential mentees find the best QUENCHERS match for their individual needs. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 28
  29. 29. awareness filter training match facilitate reward evaluate sustain Recreate Milwaukee Express at “bike stops” throughout the city. Bike stops. According to the National Mentorship Association, one of the most difficult parts of a mentorship program is closing a mentor/mentee relationship. CBF must create innovative ways to sustain companionship for new riders even after their mentor has moved on. Bike stops will be placed along bike-friendly arterials to allow cyclists to meet up on a regular basis while riding to the city. There is no sign-up and no guarantee of other riders. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 2
  30. 30. How would a new cyclist support network work? followme new cyclists followme followme support network 1 2 3 4 Mary just moved to Chicago As Mary gets off the bus in the Mary goes to the website when They meet at a bike stop. Jenny After a few companion rides, from Miami. She used to ride her loop near her work, she stops she gets home and reads abou shows Mary the fastest, most Jenny finds a new mentee and cruiser along the ocean to get to at a light and sees a cyclist the benefits of biking. She bike-friendly route to work. She Mary feels confident enough to work. now in a different setting, wearing a “followme” vest. He browses current cyclist profiles also explains bike rules and how ride on her own. She uses the she is slightly intimidated by the has written in “Logan Square to and decides to create on of they are different in Chicago. She bike stop on days when she’s city streets and is unsure of how loop 7:4am.” he sees her reading her own. She enters her route exhibits how to communicate feeling talkative/social and rides to get around in the city. his vest and asks if she lives in to work, preferred pace and with others on the road as Mary by herself on others (like when Logan Square. She doesn’t, but departure time. The system watches. Most importantly, she’s running late). seems interested. The cyclists matches her with a cyclist sharing Jenny makes mary feel safe and directs her to the followme her love for the environment comfortable riding on the street. website to learn more about bike and desire to stay in shape. She She explains that she has been commuting in Chicago and to messages the cyclist about a riding for ten years and has had find someone to ride with. companion ride and they set it up no dangerous incidents so long for the following morning. as she riders safe and alert. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 30
  31. 31. Appendix Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 31
  32. 32. Primary research: Objectives far left: Copenhagen women play a participatory game explaining the social and emotional aspects of their experience with biking. middle: bike stolen from 30 N LaSalle in the fall. left: Critical Mass offender awaits cops. • To understand the social and emotional factors that influence the decision to ride a bicycle • To fill in the gaps in our knowledge of the barriers and enablers to cycling gathered from secondary research • To understand how cycling fits into the daily lives of people • To learn from the bicycle cultures of other cities known for cycling • To gain a first-hand experience of commuting and other short-trip travel by bicycle and car Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 32
  33. 33. Primary research: Methodology Using various research tools, our team engaged 24 different people, ranging from drivers who would never imagine biking to those who view biking as an outward expression of their identity. Objective Chicago, IL Madison, WI Copenhagen, Denmark Observation Observe biking from a Critical Mass Bikers and infrastructure Bikers and infrastructure “fly on the wall” macro view: interactions Bikers and infrastructure Ride-abouts Ride-abouts between bikers, biker Ride-abouts behaviors, infrastructure, etc. Ride-alongs Capture behaviors of Bikers: Chris C Bikers: Dayo A, Rebekah G. Bikers: Rikke F, David D bikers and drivers in Drivers: John V, Rebekah G. Drivers: Helle J context. Ped: Lise J Interviews Understand the Drivers: John K. Bikers: Mark B, Roger A, Pat Bikers: Sarah P, Rikke F motivations and reasons Bikers: Kristy S. G of behaviors. Stakeholders: Nick J. Participatory Design Facilitate group Bulls-eye game with four Bulls-eye game with four Games interactions and Gravity Tank employees: Copenhagen bikers: Lise K, thinking among bikers Craig, Emily, Lisa, Lucas Stine, Pia, Rikke to understand their motivations and reasons Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 33
  34. 34. Primary research: City snapshots Chicago Critical Mass participants patiently waits for Rebekah G rides through the University Arboretum Copenhagen cyclists adds her bike to the parked police to arrive after smashing car’s sideview mirror. in Madison, WI on her daily return commute. mass on a pedestrian street in the city center. Chicago, IL Madison, WI Copenhagen, Denmark Population: 3.1 million Population: 208,04 Population: 00,000 Modesplit: 0.7% of work trips by bike Modesplit: 2.1% of work trips by bike Modesplit: 32% of work trips by bike Infrastructure: Infrastructure: Infrastructure: • 10 miles of bike lanes installed • Over 20 miles of paths in the University of • Free public bicycles • 1 miles of signed bike routes Wisconsin - Madison Arboretum • Streets with dedicated lanes separated from • 0 miles of bike paths • lakes and 200+ public parks create a vehicular traffic by curbs • 10,000 bicycle racks scenic environment for cycling • Bike-friendliness is a part of the planning of • Millennium Park Bicycle Station • History of competitive cycling every new or rebuilt road. Bike Culture: Bike Culture: Bike Culture: Nascent. Strong, but disparate biking College town utility. Highly athletic; Utilitarian. Deeply rooted in everyday life. communities. heritage in competitive cycling. More culture/history, less community. Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 34
  35. 35. Primary research: User needs + principles for design user needs make Chicago bike-friendly convince individual to begin bike commuting convince individual to ride today Recognize benefits/ • Time efficiency of bike commuting is widely • Decision to ride varies with number of variables in day’s convenience of bike misunderstood/unknown schedule (unexpected destinations/trips, weather) commuting • Proactively find and inform potential cyclists of the • A busy day’s schedule often deters potential riders benefits/convenience of cycling • Cyclists are motivated to ride through routine, momentum Access to bike, gear necessary • New cyclists are overwhelmed with choice and lack to ride knowledge to decide which gear is necessary, appropriate • Provide new riders with information regarding gear and equipment that will make their commute more comfortable in all conditions • Ease monetary barrier to cycling for those in need Feel physically comfortable • New cyclists are unaware riding tips that make ride more on the road comfortable, enjoyable • Encourage spread of informal rules and riding tips Feel safe on the road • “Social contract” between cyclists and drivers must be • Perceived danger on the road eased through experience upheld, respected, to establish cycling as a reputable mode • Ease new cyclists into the habit of riding on the street of transportation in the city • New cyclists are unfamiliar with bikeways, suggested • Build empathy across all travel modes routes and city streets • Encourage cyclists and drivers to know and follow rules of • Promote the spread of city bike map, other navigational the road at all times materials, informal suggestions • Consistency of infrastructure (racks, lane treatments) leads to predictability, road safety • Provide consistent infrastructure Feel emotionally/socially • Driver aggression is a deterrent to cycling, often resulting • Not identifying with current cycling community often • Challenge/game aspects of daily commute keep riders comfortable on the road in fear, anxiety in cyclists deterrent to bike commuting engaged • Employers/workplace may not encourage cycling • Provide new and potential cyclists with opportunity to • Feeling a sense of personal identification with other • Promote acceptance of cyclists on and off the road interact and overcome differences in image/identity cyclists increases frequency of ridership for the individual • Engage workplaces, existing communities in efforts increase utilitarian ridership • New cyclists can feel intimidated, embarrassed, or “in the way” • Provide welcoming/accepting environment for new riders on the road Connect cycling to personal • Individuals have more interest in bike commuting when it values connects to personal values (image, health, political) • Connect individual’s personal values (image, health, political) to the ideals of bike commuting • Provide opportunities for new and potential cyclists with similar personal values to meet Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 3
  36. 36. Primary Research: Refining List of Barriers and Enablers Insights Rules. Barriers: Change Agents: Since cycling rules are rarely enforced by • Convenience overrides respect for rules • Interpretations of rules are passed down official channels, the rules of are seen as • Breaking the rules mean breaking the • Rules enforced by social pressure flexible. Social pressure and convenience are social contract • Experience in one mode of travel builds primary driving factors in obeying formal and • Aggressive cyclists force their right to be empathy informal laws. on the road Barriers or enablers: • Bike rules are not enforced for all practical purposes and are, therefore, open to interpretation Perceptions of Efficiency. Barriers: While perceived as slower, biking is less • People have warped perception of time on vulnerable to traffic delays, more flexible in bike parking and thus often more time efficient than driving. People frequently fail to Enablers: consider the entire trip and only compare the • Feeling of having made a smart decision speed of the two modes of transportation. (in terms of time, traffic) decisions breeds pride, confidence Bike Modeshift and New Cyclist Support Network | Chicago Bicycle Federation 3