The Ace Groups Qr Code Presentation


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The Ace Groups Qr Code Presentation

  1. 1. QR Codes <ul><li>Marketing in the 21 st century is all about looking at trends and staying ahead of the curve. </li></ul><ul><li>One of the newest trends is QR Codes. </li></ul>
  2. 2. Ralph Lauren–September 9, 2009 Click on image to see what would happen if scanned.
  3. 3. <ul><li>Many people would enjoy the ability to walk by a poster, take a photo of a code, and instantly receive a movie trailer. </li></ul><ul><li>Tim Burton’s film “9” campaign coming to theatres 9-9-09. </li></ul>Cinema Scan the QR Code with your mobile phone’s QR Reader Or click to see what would happen if scanned
  4. 4. What is a QR Code? <ul><li>A QR Code is a two-dimensional barcode that can be decoded by camera equipped mobile phones. </li></ul>iPhone Blackberry LG Nokia Samsung Motorola Palm Sony Ericson And many more…
  5. 5. <ul><li>QR Codes can be effectively embedded in magazines, in-store graphics, signage, business cards or any application where additional information is required. </li></ul><ul><li>By scanning the code, a user is directed to any website, phone number, SMS text messaging, text description etc. without having to type or search for the correct link. </li></ul>What is a QR Code?
  6. 6. Displayed in the New York Times Sunday August 30, 2009. Click on image to see what would happen if scanned. Ralph Lauren – August 30, 2009
  7. 7. <ul><li>People have their phones with them all the time, and they like using them. They want instant access and a way to obtain information while they are traveling. </li></ul><ul><ul><ul><li>89% of the U.S. population owns a cell phone. </li></ul></ul></ul><ul><ul><ul><li>As of 2008, 87% of all cell phones are equipped with a camera. </li></ul></ul></ul>Why Use QR Codes?
  8. 8. <ul><li>Consumers would be able to instantly view all the information about a property, and take a virtual tour! </li></ul><ul><li>Real estate </li></ul>Real Estate Scan the QR Code with your mobile phone’s QR Reader Or click on image to see what would happen
  9. 9. <ul><li>In the current economic times, many consumers are looking for ways to save money. Marketers are looking for as many ways as possible to draw consumers into a purchase. </li></ul><ul><li>They are instantaneous, easy to use, and deliver higher ROI. </li></ul>Why Use QR Codes?
  10. 10. Selecting a Fine Wine Made Easier Scan the QR Code located on the wine bottle’s label and instantly learn about the vinter, what kind of grape was used, where the wine was made, and what foods the wine complements. Click to see what would happen if scanned Scan the QR Code with your mobile phone’s QR Reader
  11. 11. <ul><li>QR Code applications are preinstalled on newer cell phones. </li></ul><ul><li>QR Codes were voted trend of the year for 2009 in the UK. </li></ul><ul><li>This technology is widely used in Europe and Asia. </li></ul>Why Use QR Codes?
  12. 12. <ul><li>They can be placed on almost any surface </li></ul>Interactive
  13. 13. <ul><li>Imagine the possibilities for combining printed direct mail, signage, magazines (any printed collateral) and QR codes to extend the interactive experience with consumers. </li></ul><ul><li>Catalogers can send out printed catalogs with QR codes associated with each item, and filling up a shopping cart becomes as simple as pointing and clicking. </li></ul><ul><li>To take advantage of a direct mail offer, the user points his/her cell phone at the offer embedded in the QR code. The offer links to the retailer’s website to complete the transaction or downloads a coupon that the recipient could take to a retail outlet. </li></ul>Possibilities
  14. 14. Branding Perfect for brand identity! <ul><ul><ul><li>Logos can be incorporated into QR codes </li></ul></ul></ul>
  15. 15. <ul><li>They can be displayed as works of art </li></ul>Creative Louis Vuitton
  16. 16. Coupons “ Scan to receive a coupon for 15% off”
  17. 17. Nutritional Facts How many calories in a Big Mac?
  18. 18. Audio, Video, Blogs and More Scan and instantly listen to music, watch videos, and connect with other fans. Click on image to see what would happen if scanned Greenday’s New Album
  19. 19. <ul><li>Visit The Ace Group’s website </li></ul><ul><li>Download a QR Reader to your mobile phone instantly </li></ul><ul><li>and generate your own QR Codes </li></ul><ul><li>or contact one of our </li></ul><ul><li>Marketing and Printing Solutions Experts Today! </li></ul><ul><li>(212) 255-7846 </li></ul><ul><li>[email_address] </li></ul>Implement QR Code Technology