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Actualité 1 groupon

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Actualité 1 groupon

  1. 1. Threats on business modelGIE – 6083 Conception d’entreprises de la nouvelle économie Jean-François Rougès et Benoit Montreuil
  2. 2. Groupon concept: Groupon negotiates huge discounts—usually 50-90% off— with popular businesses. If a certain number of people sign up for the offer, then the deal becomes available to all. Groupon makes money by keeping approximately half the money the customer pays for the coupon. Source : Wikipedia GIE – 6083 Conception d’entreprises de la nouvelle économie Jean-François Rougès et Benoit Montreuil
  3. 3. Groupon has a multi-sided platform (or switchboard) model: Stake- Stake- holders holders Offer Businesses Clients • One local deal per every day Stake- • Huge discount on products and services of successful holders Offer local businesses Clients Exchange • Information on available offers by mail • Opportunity to recommend the deal to one’s friends Stake- holders • Sales promotion tools Offer • New customers attraction toolsBusinesses Exchange • Advertisement support: viral effect GIE – 6083 Conception d’entreprises de la nouvelle économie Jean-François Rougès et Benoit Montreuil
  4. 4. Ideal win / win situation Creation Bundling: - internet site - online payment - coordination with the concerned business Contribution: 50% of payment to Groupon, Stake- 50% to the business holders Offer Internaut Gain: discount in a local popular business Strategic opportunity: Partner tool for growth Bundling: - delivery of promised Businesses products or services Character Creation GIE – 6083 Conception d’entreprises de la nouvelle économie Jean-François Rougès et Benoit Montreuil
  5. 5. Actual win / loss situation Threats on Groupon’s business model 2 Creation Bundling: Feedback: works well Lots of clients as regards are dissatisfied Groupon’s part Contribution: Stake- 50% of payment to Groupon, 50% to the business 3 holders Offer Frequent strategic Internaut desappointment: Non profitable 1 sales + Low customers Defense: Bundling: Abandon of Feedback:Lots of clients are often businesses Partner retention = Non profitable Groupon’s services are overwhelmed dissatisfied: negative impact by the volume of Businesses in a long term perspective on the demand and can not reputations of assume the delivery of products or services Character the business and of Groupon with usual quality Creation standard GIE – 6083 Conception d’entreprises de la nouvelle économie Jean-François Rougès et Benoit Montreuil
  6. 6. Impacts1. Dramatic drop in number of visitors in the US. Source: http://siteanalytics.compete.com/groupon.com/ 09/2010 07/2011 12/2011 09/2012 2. Groupon’s stock has been falling for one year. GIE – 6083 Conception d’entreprises de la nouvelle économie Jean-François Rougès et Benoit Montreuil

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