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This is a short presentation that I created for a financial services client. They needed an extremely simple rationale to guide and support their design decisions. The document is the output of a one-day worksession during which I worked with core members of the e-Commerce team to wireframe new sections of their banking services site and craft a very basic, repeatable, (and teachable) approach for information design.
Yes, it draws heavily on Tufte. As it should.