ALSD Conference Program 2011


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ALSD Conference Program 2011

  1. 1. The SoluTionS JW Marriott at l.A.liVe los Angeles, California June 26 – 29, 2011
  2. 2. The Preferred Stadium Brand of Undercounter Refrigerationce Machines Wine Cellars Refrigerators Refrigerated Drawers ADA Series Ice Machines Wine Cellars Refrigerators Refrigerated Drawers ADA Series Contact us for details on our stadium programs and these Marvel’s exclusives! • Installation service • Stainless steel or your choice of color • Team logo graphics applied with SonicImageTM technology For more information on Marvel’s top of the line products, visit our website or call 1-800-223-3900
  3. 3. Your starting lineup.Relax responsibly 1 ® 2011 ALSD Conference and Tradeshow / / #ALSD2011
  4. 4. THANK YOU TO OUr SpONSOrS The ALSD would like to thank our 2011 sponsors and partners for their continued support and contributions to the ALSD Conference and Tradeshow. AEG ARAMARK Boundless Network Corona CoverCo Delaware North Companies Ernie Els Wines FanVision Fine Awards FLEXcon Food Network Full House Entertainment Database Marketing Gloria Ferrer Caves & Vineyards GSE Hershey Entertainment & Resorts The Home Depot Center i6 IOMEDIA Jagermeister Lefty O’Doul’s Legends Hospitality Management Levy Restaurants Los Angeles Angels of Anaheim Luxco Major League Baseball Advanced Media Melissa’s Mousetrap Group National Hockey League Nokia Theatre Paramount Ticket Pat Boone All-American Meats Populous Rose Bowl Southern Wine & Spirits Spotlight Ticket Management STAPLES Center Tailored Label Team Shop Premiums2 2011 ALSD Conference and Tradeshow / / #ALSD2011
  5. 5. TWO WORDS:SPECIAL. TREATMENT.MOTOROLA HOSPITALITY SOLUTIONSWhether entertaining business clients, closing a major deal or socializing with family or friends, yourcustomers look to make the most out of their entertainment dollar.Service, state-of-the-art amenities, and an overall exceptional experience are a must. Exceed theirexpectations. Equip your staff with mobile voice and data solutions so they can offer the ultimate inentertainment satisfaction. Afterall, everyone loves to be treated like a VIP.For more information, please visit us, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license.All other trademarks are the property of their respective owners. ©2011 Motorola Solutions, Inc. All rights reserved.
  6. 6. ASSOCiATiON Of LUxUrY SUiTe DireCTOrS 21st Annual Conference and Tradeshow JW Marriott at L.A.LiVe Los Angeles, California June 26 – 29, 20112 Sponsors ASSOCiATiON Of LUxUrY6 Board of Directors SUiTe DireCTOrS Chairman Bill Dorsey10 Visionary Award/Keynote Speakers executive Director Amanda Verhoff president Jennifer Ark, Green Bay Packers16 Conference Schedule of events Vp, Business Development Pat McCaffrey Director, Sponsor and partnership Development Dene Shiels editor of SeAT, Website Director Jared Frank18 exhibit Hall Map National Sales Manager Scott Hinzman Membership Director Ryan Mirabedini20 exhibitor Descriptions Marketing Assistant Trevor Allison Design Carole Winters Art + Design Director of finance Dan Lindeman38 full program and Session Descriptions financial Account Manager Vickie Henke Director of interactive Media John Tymoski64 Session panelists and presenters exeCUTiVe COMMiTTee Chris Bigelow, Bigelow Companies Brian Bucciarelli, Hershey Entertainment & Resorts Greg Hanrahan, United CenterFor news alerts and updates throughout the duration Tom Kaucic, Southern Wine & Spirits Pat McCaffrey, ALSDof the ALSD Conference and Tradeshow, download the Kim Reckley, Detroit Red Wings & Olympia Entertainmentfree ALSD mobile app at BOArD Of DireCTOrS Janie Boles, Auburn UniversityFollow the hash tag #ALSD2011 on Twitter Natalie Burbank, Utah Jazz / Salt Lake Bees Richard Dobransky, Delaware North Companies Trent Dutry, US Airways Center Chris Granger, National Basketball Association Mike Guiffre, Pittsburgh Penguins Adam Kellner, Chicago Bears Gerald Kissel Debbie Massa, ROI Consulting Mike Ondrejko, Madison Square Garden Richard Searls, New York Red Bulls Tom Sheridan, Chicago White Sox Peter Titlebaum, University of Dayton ALSD 2011 STeeriNg COMMiTTee Adam Link, Home Depot Center Alicia Fox, Home Depot Center Bryan Lawrence, Angels Baseball Robert Alvarado, Angels Baseball Chris Cockrell, AEG/STAPLES Center Michele Kajiwara, AEG/STAPLES Center Mark Frey, AEG/STAPLES Center4 2011 ALSD Conference and Tradeshow / / #ALSD2011
  7. 7. Elite Risk Insurance Solutions Elite Risk Services, Inc. is pleased to beTHe OffiCiAL iNSUrANCe pArTNer Of THe ALSDWe recently launched a newly enhanced third party liability insurance policy thatis designed to protect suite owners and managers each and every time you rent a suite to a third party.  Separate your liability and pass the minimal insurance premium on to the renter or tenant. WHAT DOeS iT COVer? • Third Party Liability • Property Damage or Bodily Injury (specific to the damages or injuries the client may cause or is held responsible) • Separates the suite manager, the venue and the suite owner from the renter or borrower of the suite • One low premium that can included in the suite rental agreement Visit   or call Kevin Kurtz at 800-596-0969 ext. 105  
  8. 8. ALSD Board of directorsHow well do you know ALSD’s Board of Directors? perhaps you have read their bios in the past. Well, prepare to get to knowthe Board a bit more intimately; enjoy their “untraditional” bios and photos and try not to laugh! They’re a sensitive bunch.EXECUTIVE COMMITTEE TOM KAUCiC Southern Wine & Spirits Alter Ego: Johnny BravoJeNNifer ArK,ALSD presidentGreen Bay PackersIf you were an animal, what would you be and why?A dog – I love to run, be lazy and I try to focus on more wagging thannagging! pAT MCCAffreY ALSD What is your favorite ALSD Conference ever attended and why? There is no way to choose a favorite conference, but one of the most touching moments happened at the 2007 show in Arizona, when ALSD staffers and Board Members donated hats to children with cancer who were losing their hair. LIDS 4 Kids was a great event, and we met kids that touched our hearts, like the one in the photo.CHriS BigeLOWBigelow CompaniesFavorite movie line: delivered by Robert De Niro to Charles Grodin inMidnight Run“Yeah? Well I’ve got two words for you—shut the f*** up!” BriAN BUCCiAreLLi KiM reCKLeY Detroit Red Wings and Olympia Entertainment Hershey Entertainment & Resorts What is your favorite ALSD Conference ever attended and why? If a movie was cast about you, who would play you in the film? San Francisco because of all the new lifelong friends I made as my involvement grew in ALSD. The topics in the seminars were very Tom Kaucic valuable that year, and I was more comfortable to share in the groups. I felt the networks I made and the educational benefits I gained helped me in my career. Each year before and after that have done all of the same, but that one seems to stick out in my mind. Plus the city and greg HANrAHAN venues were beautiful. United Center Favorite movie line: delivered BOARD OF DIRECTORS by the character Long Duck Dong (the foreign exchange JANie BOLeS Auburn University Athletic Department student) after a long night of refreshments in Sixteen Candles If you were an animal, what would you be and why? “No yanky my panky the Donger need food!” – We all A Giraffe. They require the least amount feel like that after a night out of sleep of any animal. They only need with ALSD members! between ten minutes and two hours of sleep a day. I get frustrated when I can’t do all that I want to do in a day because we have to take time to SLEEP!6 2011 ALSD Conference and Tradeshow / / #ALSD2011
  9. 9. 7 2011 ALSD Conference and Tradeshow / / #ALSD2011
  10. 10. ALSD Board of directors DeBBie MASSA NATALie BUrBANK ROI Consulting Utah Jazz, Salt Lake Bees Favorite movie line: delivered by Dorothy in The What is your favorite ALSD Conference ever attended Wizard of Oz and why? “Toto, I’ve a feeling we’re not in Kansas anymore.” Definitely New York! I love that city and all that it offers. I loved seeing the new Yankee Stadium and having the opportunity to walk on the New Meadowlands football field. MiKe ONDreJKO riCHArD DOBrANSKY Madison Square Garden Delaware North Companies Favorite movie line: delivered by Chuck What cocktail best represents you and why? Noland (Tom Hanks) in Castaway Vodka on the rocks with a splash of seltzer and a “And I know what I have to do now. I’ve lemon twist. Clean, crisp and potent! got to keep breathing. Because tomorrow, the sun will rise. Who knows what the tide could bring?” riCHArD SeArLS New York Red Bulls TreNT DUTrY What is the wildest thing you have ever done? US Airways Center Not sure if this is the wildest, but it’s the If you were an animal, what would you be and why? cleanest (ha!). On a trip to California, my wife Cheetah, very fast! and I decided it would be a great idea to jump out of an airplane. We did no research on the company; we just “showed up” to see if they would take us up. We were the only people there, and the guy that I did the tandem jump with looked like Grizzly Adams and drank MiKe gUiffre like a fish the entire time – if that fish liked to swim in rum! They also Pittsburgh Penguins had a high-tech way of testing the winds to see if they were too strong What cocktail best represents you and why? to jump – they opened the back door of the hangar. If the door closed, it was too windy. No joke – they opened the door three times, and all Jack and Coke. It seems harmless at first three times the door slammed shut...but we still jumped! The jump went and is fun…but sneaks up on you and then off without a hitch, and now we have a great story to tell! boom, you start telling inappropriate jokes at bad times. TOM SHeriDAN Chicago White Sox ADAM KeLLNer Favorite movie line: delivered by John Candy Chicago Bears ordering Illinois State Troopers beverages in Blues Brothers If you could have an endless supply of food, what would it be? “Orange whip, orange whip, orange whip… three orange whips.” Reese’s Peanut Butter Cups peTer TiTLeBAUMgerALD KiSSeL University of DaytonIf a movie was cast about you, who would play you in the film? If you were an animal, what would you be and why?If he were living, John Wayne would have fought to play my part in themovies. A Penguin. They are always dressed up!8 2011 ALSD Conference and Tradeshow / / #ALSD2011
  11. 11. TO K E N S & I C O N S ...recycled nostalgiaTokens & Icons offers inventive gifts crafted from gameused baseballs, stadium seating, arena basketball floor, evencracked game used bats. We work exclusively with real,existing materials that are filled with venue and team history.Audience participation... it all starts with your nostalgic artifact. 877-558-7404
  12. 12. ALSD KeYNote sPeaKers All-League Lunch and Award Show Monday, June 27th at 12:00 pm Tom Wilson ray Bednar President and Chief Executive Officer Corporate Sponsorship Expert Olympia Entertainment Keynote Address: recipient of ALSD Visionary Award “The Buyer’s Buyer”President and CEO of Olympia Entertainment, Tom Wilson, will Do you want to know not only who buys your product but whyreceive the inaugural ALSD Visionary Award at the 2011 ALSD they buy? Then you should not miss the first-ever ALSD LeagueConference. The award will be given annually to visionary leaders in Day Lunch Keynoter, Ray Bednar, who is considered by many tothe premium seat market. be one of the world’s true experts in evaluating sponsorships. As “Without Tom and his vision, I sometimes wonder how many Senior Vice President and Global Sponsorships Executive at Bank ofof us in this business would have a job,” says Bill Dorsey, Chairman America (BOA), Bednar specialized in understanding exactly whatof the ALSD. “Yes, there were luxury suites before Tom Wilson, but corporations received in return from their sponsorship investments.Tom was the one who transformed the marketplace from almost a Bednar created a methodology outlined in his book,curiosity with VIP boxes for the rich and famous to a real business.” Sponsorship’s Holy Grail, which allows corporations, i.e. the buyers, to Wilson had an illustrious 32-year career with the Detroit evaluate sponsorship in light of their specific business goals.Pistons, including the last 22 years as President and CEO of Palace Bednar’s experience is impeccable. At BOA, he managedSports & Entertainment, Inc. (PS&E). Wilson oversaw the Detroit sponsorships with MLB, NASCAR, NFL, the U.S. Olympic Team, thePistons and the organization’s three venues: The Palace, DTE Energy Chicago Marathon and others. Before he began his job at BOA,Music Theatre and Meadow Brook Music Festival. Bednar was CEO for PRISM North and South America, a global In 2010, Wilson became President and CEO of Olympia agency focused on sponsorship and event strategy and activation.Entertainment. Olympia Entertainment is the owner and operator During his time at PRISM, Bednar developed comprehensiveof Detroit’s Fox Theatre, the intimate City Theatre at Hockeytown marketing strategies for clients such as DuPont, Xerox, HSBC andCafe, and also books and operates Joe Louis Arena, Cobo Arena and Samsung to name a few. Prior to his involvement in PRISM, Bednarbooks Comerica Park. The company also handles business operations served as General Manager and President with General Electric,for the Detroit Red Wings, an Original Six member of the National where he gained extensive experience in the marketing applicationHockey League, and collaborates with the Detroit Tigers and other of Six Sigma.Ilitch companies.10 2011 ALSD Conference and Tradeshow / / #ALSD2011
  13. 13. ALSD KeYNote sPeaKer Tim Leiweke serves as President and CEO of AEG, a collection of companies owned or operated by the organization considered to be one of the world’s leading presenters of sports and entertainment programming. Now in his 15th year with AEG and recently selected by the L.A. Times as one of the 100 most influential people in southern California and by the Sports Business Journal as Sports Executive of the Year, Leiweke has acquired or merged more than 50 divisions and companies whose alliances create a global live entertainment organization capable of developing, producing, promoting, marketing and managing sports and entertainment programming in both facilities owned and operated by AEG as well as other venues. AEG includes divisions such as AEG Live, devoted to all aspects of creating, producing and promoting live entertainment, and AEG Facilities, developers and operators of more than 100 of the world’s preeminent venues. As President of STAPLES Center, Leiweke was responsible for the overall development of the downtown showplace for major events and performances. Built under his direction in a record 18 months, STAPLES Center is home to four professional sports franchises, the Los Angeles Lakers, Los Angeles Kings, Los Angeles Clippers and Los Angeles Sparks, and the most prestigious concerts and shows. Leiweke played a major role in bringing several events to Los Angeles and STAPLES Center such as the 2000 Democratic National Convention, the 2002 NHL All-Star Game, the 2004 and 2011 NBA All-Star Games, the 2009 ISU World Figure Skating Championships, eleven of the last twelve Annual Grammy Awards shows and recurring events such as the Pac 10 Men’s Basketball Tim Leiweke Championships and the X Games. Leiweke also guided the creation of The Home Depot Center, President and Chief Executive Officer built on the campus of California State University, Dominguez Hills in Carson, CA. The $150 million development is the largest-ever private AEG investment in amateur athletics. The 85-acre development features a 13,000-seat stadium for tennis, boxing, concerts and other events, a 27,000-seat stadium for soccer and outdoor concerts, a facility for track & field and a 2,450-seat indoor Velodrome for track cycling. Monday, June 27th at 4:00 pm Leiweke now turns his attention to overseeing the overall management of L.A. LIVE, the AEG-developed four million square foot/$2.5 billion downtown Los Angeles sports and entertainment district adjacent to STAPLES Center and the Los Angeles Convention Keynote Address: Center, featuring Club Nokia, Nokia Theatre L.A. LIVE, The Ritz Carlton and JW Marriott hotels, Regal Cinemas, nineteen world- “How to Overcome the class restaurants, clubs and lounges, “broadcast” facilities for ESPN along with entertainment, residential, restaurant and office space. Challenges facing Our industry The nation’s most active “live content and event district,” L.A. LIVE showcases more events, award shows, sporting competitions and Today: Design Better, Sell concerts than any other destination in the world. Smarter, Market More Creatively and Work Harder”12 2011 ALSD Conference and Tradeshow / / #ALSD2011