Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Wbc09

1,530 views

Published on

Social media for the wine industry- a presentation for the Wine Bloggers Conference 2009

  • Be the first to comment

Wbc09

  1. 1. #WBC09 <ul><li>Links available at www.JanetFouts.com/wbc09 </li></ul>
  2. 2. Social media networks <ul><li>Choosing </li></ul><ul><li>your </li></ul><ul><li>networks </li></ul>
  3. 3. What are you listening for? <ul><li>Your Brand </li></ul><ul><li>Appellation </li></ul><ul><li>Varietal </li></ul><ul><li>Reviewers </li></ul><ul><li>Media Outlets </li></ul><ul><li>Competitors </li></ul>
  4. 4. Where are the conversations? <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Communities </li></ul>
  5. 5. Listening methods <ul><li>Search engines (Bing, Google) </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Alerts </li></ul><ul><li>MyBlogLog </li></ul><ul><li>Social Mention </li></ul><ul><li>Twilerts </li></ul>
  6. 6. Listening and Reporting <ul><li>Trackur </li></ul><ul><li>SM2 </li></ul><ul><li>Radian6 </li></ul><ul><li>Collective Intellect </li></ul>
  7. 7. Social Mention
  8. 10. Real-time Monitoring <ul><li>Monitter </li></ul><ul><li>Yahoo! Sideline </li></ul><ul><li>Twitter search </li></ul><ul><li>LazyFeed </li></ul>
  9. 11. Twitter <ul><li>Use it or not, you can’t ignore Twitter </li></ul><ul><li>Faster than search </li></ul><ul><li>Keyword focused </li></ul><ul><li>Link sharing </li></ul>
  10. 12. Now what? <ul><li>Do some thinking about what you can do </li></ul><ul><li>Don’t feel compelled to join every network </li></ul><ul><li>Start commenting and joining conversations </li></ul><ul><li>Answer questions </li></ul><ul><li>Solve problems </li></ul><ul><li>Give feedback and help </li></ul><ul><li>Listen for opportunites </li></ul>
  11. 13. Transparency <ul><li>Don’t pretend </li></ul><ul><li>No marketing speak </li></ul><ul><li>Be human and personal </li></ul><ul><li>Don’t be mean </li></ul><ul><li>Remember you’re in public </li></ul>
  12. 14. <ul><li>Demographics are changing </li></ul><ul><li>Women 35-54 </li></ul><ul><li>66% over 21 </li></ul><ul><li>13.9 Billion Minutes in April 2009 </li></ul><ul><li>Pages are not Profiles </li></ul>
  13. 15. Wine fan page <ul><li>755,941 fans </li></ul>
  14. 16. Twisted Oak Winery
  15. 17. Twisted Oak Winery <ul><li>575 Fans </li></ul>
  16. 18. Foxen
  17. 19. Customize your page <ul><li>Use custom boxes </li></ul><ul><li>HTML </li></ul><ul><li>Flash </li></ul><ul><li>Video </li></ul><ul><li>Promotions </li></ul><ul><li>Games </li></ul><ul><li>Applications </li></ul>
  18. 20. Pizza Hut
  19. 21. <ul><li>Easily branded </li></ul><ul><li>Groups </li></ul><ul><li>Members invite friends from other networks </li></ul><ul><li>No software to maintain </li></ul><ul><li>Features can be added or removed </li></ul><ul><li>Free is good </li></ul>
  20. 22. Hudson Valley Wine Country
  21. 23. Open Wine Consortium
  22. 24. Eagles Nest Winery
  23. 25. <ul><li>Interactive community </li></ul><ul><li>Message boards </li></ul><ul><li>KickApps App studio </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Video and music players </li></ul><ul><li>Widgets </li></ul>
  24. 28. <ul><li>Listen for your winery </li></ul><ul><li>Share local events and interest </li></ul><ul><li>Answer questions </li></ul><ul><li>Put a human face on the brand </li></ul><ul><li>Share experiences </li></ul><ul><li>Say thank you! </li></ul><ul><li>Re-tweet your followers </li></ul>
  25. 30. SEO and Content Recycling <ul><li>Building traffic to multiple profiles </li></ul><ul><li>All roads lead to you </li></ul><ul><li>What content do you already have? </li></ul><ul><li>Break content up and distribute </li></ul><ul><li>Make your blog or website the center of your social media universe </li></ul>
  26. 31. SEO and Content Recycling
  27. 32. Thank you! <ul><li>Ask me anything! </li></ul><ul><li>Links at JanetFouts.com/wbc </li></ul><ul><li>More on these tools at JanetFouts.com </li></ul><ul><li>Email Janet@JanetFouts.com </li></ul><ul><li>408.216.7423 </li></ul><ul><li>Twitter- JFouts </li></ul>

×