Spin academy


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Presentation for Spin Academy at Walker Creek Ranch in August on using social media for activists and social change.

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Spin academy

  1. 1. SOCIAL MEDIA > SOCIAL CHANGE Janet Fouts – Social Media Coach
  2. 2. Where do you start?
  3. 3. Options <ul><li>Blogging </li></ul><ul><li>Micro-blogging/Twitter </li></ul><ul><li>Video </li></ul><ul><li>Facebook </li></ul><ul><li>Linkedin </li></ul><ul><li>SMS </li></ul><ul><li>Geolocation </li></ul><ul><li>Social Bookmarking </li></ul>
  4. 4. Which platforms are best? <ul><li>It doesn’t matter where they hear your message, as long as they hear your message </li></ul><ul><li>A multi-channel approach will be more effective </li></ul><ul><li>Find out where they hang out </li></ul><ul><li>Take your message to the people </li></ul>
  5. 5. Who do you want to know? <ul><li>Volunteers? </li></ul><ul><li>Activists? </li></ul><ul><li>Evangelists? </li></ul><ul><li>Opposition? </li></ul><ul><li>Financial support? </li></ul><ul><li>Press? </li></ul><ul><li>Foundations? </li></ul>
  6. 6. Probably not the best route
  7. 7. What networks do they use?
  8. 8. Find the connections
  9. 9. Listening tools <ul><li>Free tools </li></ul><ul><li>SM2 (freemium) </li></ul><ul><li>Social Mention </li></ul><ul><li>Lazyfeed </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Twitter Search </li></ul><ul><li>Twilert </li></ul><ul><li>Nutshell Mail </li></ul><ul><li>Paid tools </li></ul><ul><li>Radian6 </li></ul><ul><li>Biz360 </li></ul><ul><li>Buzzlogic </li></ul><ul><li>Scout Labs </li></ul><ul><li>Trackur </li></ul><ul><li>SM2 </li></ul>
  10. 10. Listening Dashboards
  11. 11. Lazyfeed
  12. 12. Listen, engage, repeat
  13. 13. Connect
  14. 14. How do you connect? <ul><li>That depends! </li></ul><ul><li>What’s the issue </li></ul><ul><li>Time sensitive </li></ul><ul><li>Global or local </li></ul><ul><li>Visually compelling </li></ul><ul><li>Legal considerationbs </li></ul><ul><li>Language barriers </li></ul>
  15. 15. Capabilities of your team <ul><li>Good story tellers </li></ul><ul><li>Photographers, videographers, musicians </li></ul><ul><li>Fundraisers </li></ul><ul><li>Natural networkers </li></ul><ul><li>Organizers </li></ul><ul><li>Connecters </li></ul><ul><li>Writers/journalists </li></ul>
  16. 16. Free or low-cost support <ul><li>Nten </li></ul><ul><li>Tech Soup </li></ul><ul><li>Citizen Effect </li></ul><ul><li>DigiActive </li></ul><ul><li>Creative Activists Toolkit </li></ul><ul><li>Now Public </li></ul>
  17. 17. Video <ul><li>YouTube </li></ul><ul><li>Scribe Video Center </li></ul><ul><li>Vimeo </li></ul><ul><li>Blip-tv </li></ul><ul><li>Viddler </li></ul><ul><li>Ustream </li></ul><ul><li>Is it the right format for the story? </li></ul>
  18. 18. Personal appeals
  19. 19. Share information
  20. 20. I Love Mountains <ul><li>I love Mountains </li></ul><ul><li>Turning haters into evangelists </li></ul><ul><li>Videos, images, Google maps </li></ul><ul><li>Website is the hob </li></ul><ul><li>Social sharing </li></ul><ul><li>Empower people to speak on their own behalf </li></ul>
  21. 21. Blogging
  22. 22. Blogging
  23. 23. Google Maps
  24. 24. Google Maps
  25. 25. Kenya <ul><li>Kenyan Blogs Webring (now KenyaUnlimited) founded in 2004 </li></ul><ul><li>Kenyan radio stations read blog posts on the air. </li></ul><ul><li>95% of the population didn’t have internet access but the bloggers still had tremendous influence </li></ul>
  26. 26. Get the message out <ul><li>“ the people formerly known as the audience [who] were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all . . . . “­Jay Rosen </li></ul>
  27. 27. Text Messaging <ul><li>Haiti Telethon </li></ul><ul><li>G20 Summit </li></ul><ul><li>2007-8 election in Kenya </li></ul><ul><li>Independent media center </li></ul><ul><li>Mobile active </li></ul>
  28. 28. Mobile Active
  29. 29. Law enforcement
  30. 30. Twitter <ul><li>EVERYBODY can have a voice </li></ul><ul><li>Twitter Vote Report -2008 election fraud </li></ul><ul><li>San Diego Fires 2008 </li></ul><ul><li>Olympic Torch in San Francisco </li></ul><ul><li>DigiActive Guide to Twitter for Activism </li></ul>
  31. 31. Olympic Torch
  32. 32. Olympic Torch
  33. 33. Don’t be fooled by Farmville
  34. 34. Causes app
  35. 35. Crowd-sourced grants
  36. 36. Local Community
  37. 37. (Poof) <ul><li>You don’t own Facebook </li></ul><ul><li>Profiles deleted when flagged </li></ul><ul><li>Arbitrary guidelines </li></ul><ul><li>Privacy issues </li></ul>
  38. 38. Flickr
  39. 39. Location based apps
  40. 40. Slideshare <ul><li>Red Cross </li></ul><ul><li>Training </li></ul><ul><li>Thought leaders </li></ul><ul><li>Share fundraising pitches </li></ul><ul><li>Calls to action </li></ul><ul><li>Creative Activists toolkit </li></ul>
  41. 41. Zapatistas
  42. 42. Crowdsourcing
  43. 43. Privacy <ul><li>Personal privacy </li></ul><ul><li>You are responsible for your network’s safety </li></ul><ul><li>Security of co-workers and buildings </li></ul><ul><li>Opposition </li></ul><ul><li>Law enforcement </li></ul><ul><li>Media </li></ul><ul><li>Electronic Frontier Foundation </li></ul><ul><li>dotRights </li></ul>
  44. 44. Your dotRights
  45. 45. Support for Nonprofits <ul><li>Training </li></ul><ul><li>Collaboration </li></ul><ul><li>Seminars and workshops </li></ul><ul><li>Software </li></ul><ul><li>Hardware </li></ul><ul><li>Mentoring </li></ul>
  46. 46. Nten
  47. 47. Techsoup
  48. 48. Social Edge
  49. 49. Resources <ul><li>JanetFouts.com/spin </li></ul><ul><li>[email_address] </li></ul><ul><li>JanetFouts.com </li></ul><ul><li>SocialMediaCoachingCenter.com </li></ul><ul><li>Twitter- @Jfouts </li></ul><ul><li>Linkedin - JanetFouts </li></ul><ul><li>408.216.7423 </li></ul>