Best Practices for Creating and Distributing Video for a Mobile Workforce - KZO Innovations

KZO Innovations Presents:
Best Practices for Creating and Distributing
Video for a Mobile Workforce
Flash, HTML5, Apps - Why do these matter and where to use them?
September 11, 2012

This is a free webinar. Please feel free to tweet @KZOInnovations, retweet and invite your
friends using the #KZO hashtag. Share link: http://go.kzoinnovations.com/webinar/
Create, Share & Socialize Your Business Video sm
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Speaker Bio
Jeff Fissel

Jeff Fissel
• Vice President of Solutions/Co-
Founder
• Founded KZO Webcasting
• Developed eLearning video content
with Kidz Online

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Today’s Agenda
• History of Video Encoding & Encoding for Mobile
• History of Codecs
• Flash, HTML5, and Native Apps- why they matter and where
to use them
• Types of Devices Supporting Flash, HTML5, & Apps
• Best Practices for Creating & Distributing Mobile Video
• Options/Solutions
• Q&A

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History of Video Encoding & Encoding for Mobile
1960s
• Video compression began when an analogue videophone
system was developed
• Required a wide bandwidth and produced only
postcard-size black-and-white pictures.

1980s
• The COST211 video codec (Encoder/Decoder), based on
differential pulse code modulation, DPCM (Pulse Code
Modulation is still used in CD audio files, called PCM/.wav
files), was standardized by CCITT, under the H.120 standard.

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History of Video Encoding & Encoding for Mobile

1990s
• The Motion Picture Experts Group (MPEG) started
investigating coding techniques for storage of video, such as
CD-ROMs.
 The aim was to develop a video codec capable of
compressing highly active video such as movies,
on hard disks, with a performance comparable to
that of VHS quality. (Source)

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The following table is a partial history of international History of Codecs
video compression standards.
Year Standard Publisher Popular Implementations
1984 H.120 ITU-T
1990 H.261 ITU-T Videoconferencing, Videotelephony
1993 MPEG-1 Part 2 ISO, IEC Video-CD
1995 H.262/MPEG-2 ISO, IEC, ITU-T DVD Video, Blu-ray, Digital Video
Part 2 Broadcasting, SVCD
1996 H.263 ITU-T Videoconferencing, Videotelephony,
Video on Mobile Phones (3GP)
1999 MPEG-4 Part 2 ISO, IEC Video on Internet (DivX, Xvid ...)
2003 H.264/MPEG-4 Sony, Panasonic, Blu-ray, HD DVD Digital Video
AVC Samsung, ISO, Broadcasting, iPod Video, Apple TV,
IEC,ITU-T
2008 VC-2 (Dirac) ISO, Video on Internet, HDTV broadcast,
UHDTV
(Source) #KZO 6

History of Codecs

• The bitrate needed for quality video at handset resolutions
has gone down as video codecs have improved, while the
practical/cheap bandwidth available to a subscriber has
increased with new generations of mobile service. (Source)
• Apple launched the iPhone in 2007. It was the first multi-
touch screen phone.
• Android based phones launched in 2008.
• Larger and higher-quality interfaces made mobile video
viewing easier.

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How to deliver video to mobile viewers?
Flash, HTML5 or Native Applications

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Flash · HTML5 · Apps
Why People Use Flash…

Pros:
• High level of browser support
• Supports audio, video, and advanced
interactivity
• Supports most of the common video codecs
(VP6, H.264, Sorenson)

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Concerns with Flash…

• Many phones aren’t powerful enough to support Flash properly.
• Now, Flash for mobile is seemingly dead: “In November 2011,
Adobe said it would stop development of the mobile browser
version of Flash, admitting that HTML5 is the future for rich
multimedia content on mobiles.”(Source)
• Adobe will no longer support Flash for Android after Android 4.0.
There will be no certified implementations for Android 4.1.
(Source)

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Why People Use HTML5…

Pros: HTML5 allows browsers to support native video
rendering. This improves performance versus traditional
plugins.

Cons: Not all phone browsers support it the
same way, incomplete standard, so you have to
be sure to test properly. Older browsers may
not fully support HTML5.

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Cautions – Further Review
• HTML5 standards are not fully developed
• The World Wide Web Consortium (W3C) has been working on HTML5
standardization for years.
• The HTML Working Group hope to present recommendations for the
standards by May 2014
• They hope over the subsequent years they will be implemented
• However, it’s up to the browser developers to adopt the standards into
their functionality which require them to go through their own
technical, legal and business standards.
• Also, there has not yet been a consensus on a single video format
(Source)
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Why People Use Apps…

Pros:
• Apps will always have the best
performance/functionality
• Gives you more flexibility and
control than Flash and HTML5
• Offline/disconnected capabilities

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Concerns with Apps…

• Device specific
• Time consuming
• Update problems
• Cost
• Development

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Types of Devices Supporting Flash
Flash
• Flash is supported on Android, but if you don’t already have it
on your phone, you won’t be able to get it-- Adobe is no
longer offering Flash for Android as of summer 2012. (Source)

• Flash has never been supported on any Apple
devices (iPhones or iPads), after Steve Jobs
deemed it had poor security, negatively affected
battery life, wasn’t designed for touchscreens, and
does what most apps can do. (Source)

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Types of Devices Supporting HTML5

HTML5

• Recent Apple, Android, and Blackberry devices
support HTML5. There are some issues, however.

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Types of Devices Supporting Apps

Apps
• Apps are device specific
• Developers must know various
programming languages to develop
apps for different devices
• All devices support custom apps,
but apps might become outdated as
devices are updated

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Best Practices for Creating
& Distributing Mobile Video

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Best Practices for Creating & Distributing Mobile Video

To reach your audience you need to…
• Evaluate what your users need to DO with the video
• Determine if you are worried about users with older
computers/browsers?
 (If so, you need to leverage a delivery mechanism that
still supports Flash)

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To reach your audience you need to…
• Evaluate your mobile workforce
 What types of devices are your viewers going to have
– are they company issued/bring your own?

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(cont’d) To reach your audience you need to…
• If everyone has their own devices, you are going to be
better off using HTML5 as a standard because it is
more device neutral and it will work on a variety -
Blackberrys, iPhones, and Androids.
• If it is one uniform device issued by the employer, an
app might be more beneficial, you can manage
version control, make sure that it works on those
devices, you can control the entire environment.

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To create your content you need to…
• Evaluate the form factors of a tablet, phone, screen size
• Do you want just video? Slides? Slides with audio?
Evaluate what you want to deliver.
• Think about cross-platform development.
Do you have the time and resources to
develop across multiple platforms?

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• Once you have decided what devices your enterprise needs to
support, you need to determine the necessary codecs.
• Flash – supports H.264, VP6, Sorenson
• HTML5 – browser specific
 Internet Explorer 9 (Windows Phone): H.264
 Firefox: Ogg, VP8 (WebM)
 Google Chrome (Android): Ogg, VP8 (WebM), H.264 (support to be dropped soon)
 Safari (iOS): H.264
• Apps – developer can select the codec they would like to include in their
application
• To fully support HTML5, you need to ensure that you deliver your
videos in all the above codecs.
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Review of Options with Flash, HTML5, and Apps

• Flash – great for desktop, limited mobile support

• HTML5 – emerging standard, embraced for mobile

• Apps – most flexibility and control, costly

*Look for solutions and providers that account for all of these things
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Options/Solutions

• There are providers that will support Flash and HTML5,
platforms that have flexible players and that can serve up
content appropriately.

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Q&A

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Information About KZO Innovations

• Thank you for attending! We will send you a link to a
recording of today’s webinar.

• For more information about The KZO Video Suite, please
contact Jeff Fissel at jeff@kzoinnovations.com.

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Best Practices for Creating and Distributing Video for a Mobile Workforce - KZO Innovations

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