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Fathead social media & email marketing specialist oct 2011


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Fathead social media & email marketing specialist oct 2011

  1. 1. FatheadSocial Media & Email Marketing Specialist<br />Jamie Favreau<br />October 16, 2011<br />
  2. 2. Ideas for position<br />Partner with Fantasy Sports leagues to generate sports related data with athletes you have under contract.<br />Become the go to person for athletic data and use it to create virtual player cards with Fathead athletes.<br />This could create an additional revenue stream plus be great as a way to get your athletes images out to the public in a fun way.<br />
  3. 3. Why Fantasy Sports?<br />Consumer Profile<br />37 year old male, married with kids<br />Bachelor or graduate degree, own their home<br />Average HH Income $94,000<br />Spend 3 to 4 hours per week online<br />86% will be playing in 10 years<br />Manage 6 teams in various sports<br />Spenders with high disposable incomeDrink beer, wireless, buy prescription drugs, logo hats, running shoes, liquor, magazines, laptops, flowers, and more.<br />More than 40% operate in two-screen environment (Laptop and TV) on Sundays.<br /><br />
  4. 4. Day to day content ideas<br />Create a blog which gives the scores of the day so people go there for ongoing information about scores, transactions and whatever happened that day.<br />Update with injuries and what not so people come there for whatever reason.<br />Update tour information for artists who are touring and what not who have Fatheads.<br />Become the go to source for information regarding the sports and entertainment industry.<br />Post game wrap ups and whatever is happening in Detroit<br />Use the DIA and proactively promote them in partnership with the art they allowed Fathead to use.<br />Cross promote Red Wings stuff for Fathead Fridays.<br />
  5. 5. Day to day content ideas (con’t)<br />Post during sports hours and during regular business hours and engage the sports community when they are in action talking about the sports.<br />Engage community and go where they are regarding sports networking opportunities whether it be a blog, community or Twitter.<br />Create a Blog outreach program so people know about your affiliate program. Start by commenting on blogs representing the brand and then move on to ask if they want to be a part of the program.<br />Focus on Athletes Fathead has under contract and teams as well.<br />Measure the initiatives and goals of Fathead both internally and externally with different platforms used to measure social media such as Radian6, Vocus, or Cision.<br />
  6. 6. Hire Me and my Ideas<br />Jamie Favreau<br />@jfavreau on Twitter<br /><br /><br />(586) 453 – 6438<br />