The importance of design!

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design and the importance

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The importance of design!

  1. 1. <ul><li>http://video.google.es/videoplay?docid=757568463240529341&q=water+ripples </li></ul><ul><li>http://video.google.es/videoplay?docid=-7123959484672098933&q=water+ripples </li></ul>
  2. 2. The importance of Design! Prof. Dipl. Ing Jurgen Faust
  3. 3. The importance of Design!
  4. 4. The importance of Design!
  5. 5. The importance of Design!
  6. 6. What is design? <ul><li>“In design sometimes one plus one equals three.” Josef Albers. </li></ul>
  7. 7. What is design? <ul><li>1+1=3 </li></ul>
  8. 8. Joseph Albers
  9. 10. <ul><li>The world isn’t a given, we construct the world! </li></ul>
  10. 11. <ul><li>How about the sciences,.. Is there a difference? </li></ul>
  11. 12. <ul><li>The gravity of law </li></ul><ul><li>Free falling object motion: </li></ul><ul><li>Is the velocity of falling objects depending on the mass of the object? </li></ul><ul><li>Is the velocity of falling objects depending on the medium it is falling in? </li></ul>
  12. 13. Aristotle
  13. 14. Falling in water and air
  14. 15. Galilei, But: <ul><li>What happens if: </li></ul>Faster or slower?
  15. 16. <ul><li>“Everything is design. Everything!” Paul Rand. </li></ul>
  16. 19. <ul><li>“ Design addresses itself to the need.” Charles Eames. </li></ul>
  17. 22. <ul><li>“ In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.” </li></ul><ul><li>Steve Jobs, Apple Computer. </li></ul>
  18. 26. <ul><li>http://video.google.com/videoplay?docid=6960974522224017009 </li></ul><ul><li>http://rezwanul.blogspot.com/2007/01/ipod-history-discovery-channel.html </li></ul>
  19. 27. <ul><li>&quot;Design is as much an expression of feeling as an articulation of reason. It is an art as well as a science, a process and a product, an assertion of disorder, and a display of order.” </li></ul><ul><li>Victor Margolin. </li></ul>
  20. 28. <ul><li>Trajectory of artificiality (Krippendorf 2006) </li></ul>Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity
  21. 29. Design is getting more artificial!
  22. 30. <ul><li>Trajectory of artificiality (Krippendorf 2006) </li></ul>Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity
  23. 31. Products Utility Functionality Universal aesthetics
  24. 32. Products
  25. 33. Chemical Products
  26. 34. Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics
  27. 35. Goods, Services, Identities
  28. 39. Interfaces Natural interactivity Understandability Reconfigurability /adaptability
  29. 40. Interfaces
  30. 43. Branding and packaging
  31. 45. Design is communication!
  32. 48. Multiuser systems/Networks Informativeness Connectivity Accessability
  33. 49. Multiuser systems, networks
  34. 52. Projects Social viability Directionality Commitment
  35. 53. Projects
  36. 54. http://www.hllshakti.com
  37. 57. Discources Generativity Rearticulability Solidarity
  38. 58. Discourses <ul><li>For instance: </li></ul><ul><li>Ecological or Green Design </li></ul><ul><li>Or positive-design.com </li></ul>
  39. 59. The world is changing!
  40. 60. <ul><li>Trajectory of artificiality (Krippendorf 2006) </li></ul>Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity
  41. 63. Products Goods, Services and Identities Interfaces Multiuser systems/Networks Projects Discources Design
  42. 64. <ul><li>In an knowledge economy design is a necessary asset! </li></ul>
  43. 65. But what do we mean by knowledge economy?
  44. 66. knowledge-based economy
  45. 67. Per definition: <ul><li>A business product, as educational and innovative intellectual products and services can be exported for a high value return. </li></ul><ul><li>A productive asset in an information society,.. Look at google, e-bay, etc., or i-tunes </li></ul>
  46. 72. Figure 3 Knowledge intensity of value added and employment in USA, 1972-93
  47. 74. Map of Patents Per Million Population - World
  48. 76. That means: <ul><li>Research, development (R&D) and </li></ul><ul><li>Design </li></ul><ul><li>are key assets of your future! </li></ul>
  49. 77. <ul><li>But Design in a comprehensive way: </li></ul>Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity

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